The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO Category: Single Country or Region / Consumer / Brand
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha Category: Single Country or Region / CSR
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Single Country or Region / CSR
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK Category: Single Country or Region / CSR
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Dictators
Agency: Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine
Client: Represent Us Category: Single Country or Region / Non-Profit / Charity
Rape Crisis
Agency: Ogilvy South Africa / Cape Town
Client: Rape Crisis Category: Single Country or Region / Non-Profit / Charity
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Single Country or Region / Consumer / Brand
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Single Country or Region / Consumer / Brand
Send Noods
Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client: Kraft Macaroni & Cheese Category: Single Country or Region / Consumer / Brand
Rediscover Germany
Agency: Ogilvy Germany
Client: German Rail Category: Single Country or Region / Consumer / Brand
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Havas Play + Association Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE014B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE013B
Award:
2022 Creative Effectiveness Merit Award
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE033M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Havas / Tel Aviv
Client:
Laisha
Title:
Helpline on The Cover
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE034M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE035M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Wunderman Thompson / London
Client:
HSBC UK
Title:
The Homeless Bank Account
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE036M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE037M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine
Client:
Represent Us
Title:
Dictators
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE038M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Rape Crisis
Title:
Rape Crisis
Category:
Single Country or Region / Non-Profit / Charity
Annual ID:
OS22_CE039M
Award:
2022 Creative Effectiveness Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE027M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE028M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client:
Kraft Macaroni & Cheese
Title:
Send Noods
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE029M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Rediscover Germany
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE030M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE031M