The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Multi-Country or Global / CSR
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR
Signal For Help Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
Eurythenes plasticus Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Eurythenes plasticus Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Multi-Country or Global / Non-Profit / Charity
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Creative Effectiveness / CSR
Signal For Help Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Creative Effectiveness / Non-Profit / Charity
Undercover Avatar Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Creative Effectiveness / Consumer / Brand
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Creative Effectiveness / Consumer / Brand
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Creative Effectiveness / CSR
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Single Country or Region / Consumer / Brand
Undercover Avatar Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Creative Effectiveness / Non-Profit / Charity
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Dictators Agency: Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine Client: Represent Us Category: Single Country or Region / Non-Profit / Charity
Rape Crisis Agency: Ogilvy South Africa / Cape Town Client: Rape Crisis Category: Single Country or Region / Non-Profit / Charity
Lifebuoy - H for Handwashing Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore Client: Unilever Category: Multi-Country or Global / CSR
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Creative Effectiveness / Consumer / Brand
Invaluable Food Agency: Leo Burnett / Madrid + Attic Films / Madrid Client: Madrid Fusion Category: Creative Effectiveness / Consumer / Brand
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Creative Effectiveness / Consumer / Brand
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York Client: Tide Category: Creative Effectiveness / Consumer / Brand
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Creative Effectiveness / Consumer / Brand
OREO VAULT Agency: the community / Miami + OREO / New York Client: OREO Category: Creative Effectiveness / Consumer / Brand
Wilmore Funeral Home Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte Client: StarMed Healthcare Category: Creative Effectiveness / CSR
3362 Falabella.com Agency: Leo Burnett Colombia / Bogotá Client: Falabella Colombia Category: Creative Effectiveness / CSR
Lifebuoy - H for Handwashing Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore Client: Unilever Category: Creative Effectiveness / CSR
Digital Birth Registration Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Creative Effectiveness / CSR
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Multi-Country or Global / Consumer / Brand
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Helpline on The Cover Agency: Havas / Tel Aviv Client: Laisha Category: Single Country or Region / CSR
Digital Birth Registration Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Single Country or Region / CSR
The Homeless Bank Account Agency: Wunderman Thompson / London Client: HSBC UK Category: Single Country or Region / CSR
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Single Country or Region / Consumer / Brand
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Single Country or Region / Consumer / Brand
Send Noods Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media Client: Kraft Macaroni & Cheese Category: Single Country or Region / Consumer / Brand
Rediscover Germany Agency: Ogilvy Germany Client: German Rail Category: Single Country or Region / Consumer / Brand
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Single Country or Region / Consumer / Brand
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Single Country or Region / Consumer / Brand
Project Understood Agency: FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity

2022 Creative Effectiveness Best of Discipline Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Best of Creative Effectiveness

OS22_CE001G

2022 Creative Effectiveness Gold Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Multi-Country or Global / CSR

OS22_CE001G

2022 Creative Effectiveness Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Multi-Country or Global / CSR

OS22_CE003G

2022 Creative Effectiveness Gold Pencil

Juniper Park \ TBWA / Toronto

Canadian Women's Foundation

Signal For Help

Multi-Country or Global / Non-Profit / Charity

OS22_CE004G

2022 Creative Effectiveness Gold Pencil

BBDO Group Germany / Berlin + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Creative Effectiveness / Non-Profit / Charity

OS22_CE002G

2022 Creative Effectiveness Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm

Burger King

Moldy Whopper

Creative Effectiveness / Consumer / Brand

OS22_CE005S

2022 Creative Effectiveness Silver Pencil

BBDO Group Germany / Berlin + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Multi-Country or Global / Non-Profit / Charity

OS22_CE008S

2022 Creative Effectiveness Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Creative Effectiveness / CSR

OS22_CE006S

2022 Creative Effectiveness Silver Pencil

Juniper Park \ TBWA / Toronto

Canadian Women's Foundation

Signal For Help

Creative Effectiveness / Non-Profit / Charity

OS22_CE007S

2022 Creative Effectiveness Bronze Pencil

Havas Play + Association Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Single Country or Region / Non-Profit / Charity

OS22_CE014B

2022 Creative Effectiveness Bronze Pencil

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Creative Effectiveness / Consumer / Brand

OS22_CE009B

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Creative Effectiveness / Consumer / Brand

OS22_CE010B

2022 Creative Effectiveness Bronze Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Creative Effectiveness / CSR

OS22_CE011B

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Single Country or Region / Consumer / Brand

OS22_CE013B

2022 Creative Effectiveness Bronze Pencil

Havas Play + Association Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Creative Effectiveness / Non-Profit / Charity

OS22_CE012B

2022 Creative Effectiveness Merit Award

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Single Country or Region / Non-Profit / Charity

OS22_CE037M

2022 Creative Effectiveness Merit Award

Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine

Represent Us

Dictators

Single Country or Region / Non-Profit / Charity

OS22_CE038M

2022 Creative Effectiveness Merit Award

Ogilvy South Africa / Cape Town

Rape Crisis

Rape Crisis

Single Country or Region / Non-Profit / Charity

OS22_CE039M

2022 Creative Effectiveness Merit Award

Lowe Lintas / Mumbai + MullenLowe / Singapore

Unilever

Lifebuoy - H for Handwashing

Multi-Country or Global / CSR

OS22_CE041M

2022 Creative Effectiveness Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Creative Effectiveness / Consumer / Brand

OS22_CE015M

2022 Creative Effectiveness Merit Award

Leo Burnett / Madrid + Attic Films / Madrid

Madrid Fusion

Invaluable Food

Creative Effectiveness / Consumer / Brand

OS22_CE016M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Creative Effectiveness / Consumer / Brand

OS22_CE017M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Tide

The Clean Jersey Swap

Creative Effectiveness / Consumer / Brand

OS22_CE018M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Creative Effectiveness / Consumer / Brand

OS22_CE019M

2022 Creative Effectiveness Merit Award

the community / Miami + OREO / New York

OREO

OREO VAULT

Creative Effectiveness / Consumer / Brand

OS22_CE020M

2022 Creative Effectiveness Merit Award

BooneOakley / Charlotte + StarMed Healthcare / Charlotte

StarMed Healthcare

Wilmore Funeral Home

Creative Effectiveness / CSR

OS22_CE021M

2022 Creative Effectiveness Merit Award

Leo Burnett Colombia / Bogotá

Falabella Colombia

3362 Falabella.com

Creative Effectiveness / CSR

OS22_CE022M

2022 Creative Effectiveness Merit Award

Lowe Lintas / Mumbai + MullenLowe / Singapore

Unilever

Lifebuoy - H for Handwashing

Creative Effectiveness / CSR

OS22_CE023M

2022 Creative Effectiveness Merit Award

Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad

Telenor Pakistan

Digital Birth Registration

Creative Effectiveness / CSR

OS22_CE024M

2022 Creative Effectiveness Merit Award

INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm

Burger King

Moldy Whopper

Multi-Country or Global / Consumer / Brand

OS22_CE040M

2022 Creative Effectiveness Merit Award

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Single Country or Region / CSR

OS22_CE033M

2022 Creative Effectiveness Merit Award

Havas / Tel Aviv

Laisha

Helpline on The Cover

Single Country or Region / CSR

OS22_CE034M

2022 Creative Effectiveness Merit Award

Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad

Telenor Pakistan

Digital Birth Registration

Single Country or Region / CSR

OS22_CE035M

2022 Creative Effectiveness Merit Award

Wunderman Thompson / London

HSBC UK

The Homeless Bank Account

Single Country or Region / CSR

OS22_CE036M

2022 Creative Effectiveness Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Single Country or Region / Consumer / Brand

OS22_CE027M

2022 Creative Effectiveness Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Single Country or Region / Consumer / Brand

OS22_CE028M

2022 Creative Effectiveness Merit Award

Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media

Kraft Macaroni & Cheese

Send Noods

Single Country or Region / Consumer / Brand

OS22_CE029M

2022 Creative Effectiveness Merit Award

Ogilvy Germany

German Rail

Rediscover Germany

Single Country or Region / Consumer / Brand

OS22_CE030M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Single Country or Region / Consumer / Brand

OS22_CE031M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Single Country or Region / Consumer / Brand

OS22_CE032M

2022 Creative Effectiveness Merit Award

FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto

Canadian Down Syndrome Society

Project Understood

Creative Effectiveness / Non-Profit / Charity

OS22_CE025M

2022 Creative Effectiveness Merit Award

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Creative Effectiveness / Non-Profit / Charity

OS22_CE026M

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