The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Integrated Branding Campaign
Super. Human. Agency: 4creative / London Client: Channel 4 Category: Integrated Branding Campaign
Long Live the Prince Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Brand Partnerships
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Storytelling
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding Campaign
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Craft / Storytelling
Keep it Real Meals Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Branding Campaign
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Branding Campaign
The Lil Jif Project Agency: PSOne / New York + The J.M. Smucker Company / Orrville Client: Jif Category: Integrated Branding Campaign
Billie Eilish x Beat Saber Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Summer Stimmy Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York Client: AB InBev / Bud Light Category: Craft / Writing
Firefighters Don't Like Fire Movies Agency: FCB New Zealand / Auckland + FINCH Client: Fire and Emergency New Zealand Category: Craft / Writing
Dyslexia Unetided Agency: SERVICEPLAN GERMANY / Munich Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Craft / Use of Technology
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Craft / Use of Technology
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Craft / Storytelling
Tall Poppy Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant Client: CGU Insurance Category: Craft / Storytelling
Naming Rights Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media Client: Little Caesars Category: Customer Experience / CX
#WeThe15 Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera Agency: Goodby Silverstein & Partners / San Francisco Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Integrated Branding Campaign
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated Branding Campaign
Here to Win Agency: Cossette / Toronto + MERCHANT / Toronto Client: World Wheelchair Rugby Category: Rebranding Campaign
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Rebranding Campaign
6ourbon 7ime Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York Client: Beam Suntory Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Brand Transformation / Repositioning
#TogetherAgainstCorona Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships
Old Spice x The Witcher Campaign Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati Client: Old Spice Category: Brand Partnerships
Not Paris Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown

2022 Integrated Best of Discipline Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Best of Integrated

OS22_IG001G

2022 Integrated Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Integrated

OS22_IG004G

2022 Integrated Gold Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Integrated

OS22_IG005G

2022 Integrated Gold Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Integrated Branding Campaign

OS22_IG001G

2022 Integrated Gold Pencil

4creative / London

Channel 4

Super. Human.

Integrated Branding Campaign

OS22_IG002G

2022 Integrated Gold Pencil

Engine / London + EA / Guildford + Framestore / London + String and Tins / London

Kiyan Prince Foundation

Long Live the Prince

Brand Partnerships

OS22_IG003G

2022 Integrated Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_IG008S

2022 Integrated Silver Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Storytelling

OS22_IG009S

2022 Integrated Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Integrated Branding Campaign

OS22_IG006S

2022 Integrated Silver Pencil

Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious

Heineken

The Night is Young

Integrated Branding Campaign

OS22_IG007S

2022 Integrated Bronze Pencil

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Craft / Storytelling

OS22_IG019B

2022 Integrated Bronze Pencil

DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles

Burger King

Keep it Real Meals

Integrated Branding Campaign

OS22_IG010B

2022 Integrated Bronze Pencil

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Integrated Branding Campaign

OS22_IG011B

2022 Integrated Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated Branding Campaign

OS22_IG012B

2022 Integrated Bronze Pencil

PSOne / New York + The J.M. Smucker Company / Orrville

Jif

The Lil Jif Project

Integrated Branding Campaign

OS22_IG013B

2022 Integrated Bronze Pencil

Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles

Meta Quest [fka Oculus]

Billie Eilish x Beat Saber

Craft / Art Direction

OS22_IG017B

2022 Integrated Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Art Direction

OS22_IG018B

2022 Integrated Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

OS22_IG014B

2022 Integrated Bronze Pencil

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Brand Partnerships

OS22_IG015B

2022 Integrated Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_IG016B

2022 Integrated Merit Award

3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York

AB InBev / Bud Light

Summer Stimmy

Craft / Writing

OS22_IG038M

2022 Integrated Merit Award

FCB New Zealand / Auckland + FINCH

Fire and Emergency New Zealand

Firefighters Don't Like Fire Movies

Craft / Writing

OS22_IG039M

2022 Integrated Merit Award

SERVICEPLAN GERMANY / Munich

Gruner + Jahr Deutschland / Stern

Dyslexia Unetided

Craft / Writing

OS22_IG040M

2022 Integrated Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Craft / Use of Technology

OS22_IG041M

2022 Integrated Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Craft / Use of Technology

OS22_IG042M

2022 Integrated Merit Award

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Craft / Storytelling

OS22_IG043M

2022 Integrated Merit Award

Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant

CGU Insurance

Tall Poppy

Craft / Storytelling

OS22_IG044M

2022 Integrated Merit Award

No Fixed Address / Toronto + Little Caesars + Jungle Media

Little Caesars

Naming Rights

Customer Experience / CX

OS22_IG033M

2022 Integrated Merit Award

adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London

International Paralympic Committee

#WeThe15

Integrated Branding Campaign

OS22_IG020M

2022 Integrated Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Integrated Branding Campaign

OS22_IG021M

2022 Integrated Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Integrated Branding Campaign

OS22_IG022M

2022 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco

BMW of North America

Zeus & Hera

Integrated Branding Campaign

OS22_IG023M

2022 Integrated Merit Award

Google Brand Studio / San Francisco

Google

A CODA Story

Integrated Branding Campaign

OS22_IG024M

2022 Integrated Merit Award

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Integrated Branding Campaign

OS22_IG025M

2022 Integrated Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Integrated Branding Campaign

OS22_IG026M

2022 Integrated Merit Award

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Integrated Branding Campaign

OS22_IG027M

2022 Integrated Merit Award

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Integrated Branding Campaign

OS22_IG028M

2022 Integrated Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated Branding Campaign

OS22_IG029M

2022 Integrated Merit Award

Cossette / Toronto + MERCHANT / Toronto

World Wheelchair Rugby

Here to Win

Rebranding Campaign

OS22_IG031M

2022 Integrated Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Rebranding Campaign

OS22_IG032M

2022 Integrated Merit Award

Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York

Beam Suntory

6ourbon 7ime

Craft / Art Direction

OS22_IG036M

2022 Integrated Merit Award

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_IG037M

2022 Integrated Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Brand Transformation / Repositioning

OS22_IG030M

2022 Integrated Merit Award

antoni Holding GmbH / Berlin

All #TogetherAgainstCorona

#TogetherAgainstCorona

Brand Partnerships

OS22_IG034M

2022 Integrated Merit Award

Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati

Old Spice

Old Spice x The Witcher Campaign

Brand Partnerships

OS22_IG035M

2022 Integrated Merit Award

Marcel / Paris

Transavia

Not Paris

Innovation & Transformation / Innovation in Lockdown

OS22_IG045M

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