The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Best of Integrated
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Integrated Branding Campaign
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation Category: Brand Partnerships
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Storytelling
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken Category: Integrated Branding Campaign
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Craft / Storytelling
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Branding Campaign
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated Branding Campaign
The Lil Jif Project
Agency: PSOne / New York + The J.M. Smucker Company / Orrville
Client: Jif Category: Integrated Branding Campaign
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Rebranding Campaign
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Customer Experience / CX
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Craft / Use of Technology
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Craft / Use of Technology
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Craft / Storytelling
Tall Poppy
Agency: Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client: CGU Insurance Category: Craft / Storytelling
#WeThe15
Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera
Agency: Goodby Silverstein & Partners / San Francisco
Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Branding Campaign
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice Category: Brand Partnerships
Summer Stimmy
Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York
Client: AB InBev / Bud Light Category: Craft / Writing
Firefighters Don't Like Fire Movies
Agency: FCB New Zealand / Auckland + FINCH
Client: Fire and Emergency New Zealand Category: Craft / Writing
Dyslexia Unetided
Agency: SERVICEPLAN GERMANY / Munich
Client: Gruner + Jahr Deutschland / Stern Category: Craft / Writing
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client: Beam Suntory Category: Craft / Art Direction
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Brand Transformation / Repositioning
Award:
2022 Integrated Best of Discipline Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Annual ID:
OS22_IG001G
Award:
2022 Integrated Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS22_IG004G
Award:
2022 Integrated Gold Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS22_IG005G
Award:
2022 Integrated Gold Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG001G
Award:
2022 Integrated Gold Pencil
Agency:
4creative / London
Client:
Channel 4
Title:
Super. Human.
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG002G
Award:
2022 Integrated Gold Pencil
Agency:
Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Brand Partnerships
Annual ID:
OS22_IG003G
Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S
Award:
2022 Integrated Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Storytelling
Annual ID:
OS22_IG009S
Award:
2022 Integrated Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG006S
Award:
2022 Integrated Silver Pencil
Agency:
Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client:
Heineken
Title:
The Night is Young
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG007S
Award:
2022 Integrated Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Craft / Storytelling
Annual ID:
OS22_IG019B
Award:
2022 Integrated Bronze Pencil
Agency:
DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG010B
Award:
2022 Integrated Bronze Pencil
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG011B
Award:
2022 Integrated Bronze Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG012B
Award:
2022 Integrated Bronze Pencil
Agency:
PSOne / New York + The J.M. Smucker Company / Orrville
Client:
Jif
Title:
The Lil Jif Project
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG013B
Award:
2022 Integrated Bronze Pencil
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Annual ID:
OS22_IG014B
Award:
2022 Integrated Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Brand Partnerships
Annual ID:
OS22_IG015B
Award:
2022 Integrated Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Annual ID:
OS22_IG016B
Award:
2022 Integrated Bronze Pencil
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Craft / Art Direction
Annual ID:
OS22_IG017B
Award:
2022 Integrated Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Art Direction
Annual ID:
OS22_IG018B
Award:
2022 Integrated Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Rebranding Campaign
Annual ID:
OS22_IG031M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Rebranding Campaign
Annual ID:
OS22_IG032M
Award:
2022 Integrated Merit Award
Agency:
No Fixed Address / Toronto + Little Caesars + Jungle Media
Client:
Little Caesars
Title:
Naming Rights
Category:
Customer Experience / CX
Annual ID:
OS22_IG033M
Award:
2022 Integrated Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Annual ID:
OS22_IG041M
Award:
2022 Integrated Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Craft / Use of Technology
Annual ID:
OS22_IG042M
Award:
2022 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Craft / Storytelling
Annual ID:
OS22_IG043M
Award:
2022 Integrated Merit Award
Agency:
Thinkerbell + Initiative + The Jim Henson Company + Hardie Grant
Client:
CGU Insurance
Title:
Tall Poppy
Category:
Craft / Storytelling
Annual ID:
OS22_IG044M
Award:
2022 Integrated Merit Award
Agency:
adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG020M
Award:
2022 Integrated Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG021M
Award:
2022 Integrated Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG022M
Award:
2022 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
BMW of North America
Title:
Zeus & Hera
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG023M
Award:
2022 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG024M
Award:
2022 Integrated Merit Award
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG025M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG026M
Award:
2022 Integrated Merit Award
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG027M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG028M
Award:
2022 Integrated Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG029M
Award:
2022 Integrated Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Annual ID:
OS22_IG034M
Award:
2022 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client:
Old Spice
Title:
Old Spice x The Witcher Campaign
Category:
Brand Partnerships
Annual ID:
OS22_IG035M
Award:
2022 Integrated Merit Award
Agency:
3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York
Client:
AB InBev / Bud Light
Title:
Summer Stimmy
Category:
Craft / Writing
Annual ID:
OS22_IG038M
Award:
2022 Integrated Merit Award
Agency:
FCB New Zealand / Auckland + FINCH
Client:
Fire and Emergency New Zealand
Title:
Firefighters Don't Like Fire Movies
Category:
Craft / Writing
Annual ID:
OS22_IG039M
Award:
2022 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Gruner + Jahr Deutschland / Stern
Title:
Dyslexia Unetided
Category:
Craft / Writing
Annual ID:
OS22_IG040M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York
Client:
Beam Suntory
Title:
6ourbon 7ime
Category:
Craft / Art Direction
Annual ID:
OS22_IG036M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_IG037M
Award:
2022 Integrated Merit Award
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IG045M