The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Best of Radio & Audio
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Online / Branded Podcast
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client: Walmart Category: Custom Content
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Custom Content
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund Category: Craft / Sound Design
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Broadcast / Series
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential Radio & Audio
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Radio & Audio
Mix For Boobs
Agency: Ogilvy Social.Lab / Brussels + NGroup
Client: NRJ x Pink Ribbon Category: Brand Partnerships
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge Category: Innovation & Transformation / Innovation in Radio & Audio
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund Category: Online / Streaming Audio Advertising
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Custom Content
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Custom Content
The Cold Campaign
Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client: Anglicare WA Category: Broadcast / Single
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Experiential Radio & Audio
Theater to Go
Agency: DDB / Budapest
Client: Juranyi Theater Category: Innovation & Transformation / Innovation in Lockdown
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Partnerships
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá
Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Radio & Audio
The Golden Number
Agency: Nord DDB / Stockholm
Client: McDonald's Category: Innovation & Transformation / Innovation in Radio & Audio
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Custom Content
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá
Client: AB InBev / Budweiser Category: Custom Content
Big Days - Lifeguard
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries Category: Craft / Writing - Single
Big Days - Nude Model
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios
Client: New York Fries Category: Craft / Writing - Single
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Craft / Writing - Single
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Broadcast / Single
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's Category: Sonic Branding / Branded Audio
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Craft / Writing - Series
Nuggets of Wisdom
Agency: Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Craft / Writing - Series
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Broadcast / Series
Take a Savatical
Agency: Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client: Savanna Category: Broadcast / Series
Sneaky Stings
Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend
Client: NetFlorist Category: Broadcast / Series
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Experiential Radio & Audio
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's Category: Experiential Radio & Audio
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths Category: Experiential Radio & Audio
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Craft / Use of Music
A Song for Every CMO (BH)
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Craft / Use of Music
Pick up the Pace
Agency: Publicis / Dublin + Virgin Media Ireland
Client: Virgin Media Category: Craft / Use of Music
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes Category: Online / Streaming Audio Advertising
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Casting
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Hard Calls Save Lives
Agency: AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London
Client: Met Police/Crimestoppers Category: Brand Partnerships
Award:
2022 Radio & Audio Best of Discipline Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Annual ID:
OS22_RA001G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Annual ID:
OS22_RA003G
Award:
2022 Radio & Audio Gold Pencil
Agency:
FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client:
Walmart
Title:
Bedtime Stories
Category:
Custom Content
Annual ID:
OS22_RA004G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Custom Content
Annual ID:
OS22_RA005G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Wunderman Thompson Chile / Santiago
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Craft / Sound Design
Annual ID:
OS22_RA008G
Award:
2022 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Broadcast / Series
Annual ID:
OS22_RA002G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA001G
Award:
2022 Radio & Audio Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA006G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Ogilvy Social.Lab / Brussels + NGroup
Client:
NRJ x Pink Ribbon
Title:
Mix For Boobs
Category:
Brand Partnerships
Annual ID:
OS22_RA007G
Award:
2022 Radio & Audio Silver Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA011S
Award:
2022 Radio & Audio Silver Pencil
Agency:
Rethink + Over The Bridge
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA012S
Award:
2022 Radio & Audio Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS22_RA010S
Award:
2022 Radio & Audio Silver Pencil
Agency:
Wunderman Thompson Chile / Santiago
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Online / Streaming Audio Advertising
Annual ID:
OS22_RA009S
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA018B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Annual ID:
OS22_RA014B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Custom Content
Annual ID:
OS22_RA015B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client:
Anglicare WA
Title:
The Cold Campaign
Category:
Broadcast / Single
Annual ID:
OS22_RA013B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA016B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
DDB / Budapest
Client:
Juranyi Theater
Title:
Theater to Go
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_RA019B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Brand Partnerships
Annual ID:
OS22_RA017B
Award:
2022 Radio & Audio Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
AB InBev / Budweiser
Title:
30 Seconds Singles
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA046M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm
Client:
McDonald's
Title:
The Golden Number
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA047M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Custom Content
Annual ID:
OS22_RA029M
Award:
2022 Radio & Audio Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
AB InBev / Budweiser
Title:
30 Seconds Singles
Category:
Custom Content
Annual ID:
OS22_RA030M
Award:
2022 Radio & Audio Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Custom Content
Annual ID:
OS22_RA031M
Award:
2022 Radio & Audio Merit Award
Agency:
Juniper Park \ TBWA / Toronto + Apollo Studios
Client:
New York Fries
Title:
Big Days - Lifeguard
Category:
Craft / Writing - Single
Annual ID:
OS22_RA036M
Award:
2022 Radio & Audio Merit Award
Agency:
Juniper Park \ TBWA / Toronto + Apollo Studios
Client:
New York Fries
Title:
Big Days - Nude Model
Category:
Craft / Writing - Single
Annual ID:
OS22_RA037M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Craft / Writing - Single
Annual ID:
OS22_RA038M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Broadcast / Single
Annual ID:
OS22_RA022M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm
Client:
McDonald's
Title:
The Night Whale
Category:
Broadcast / Single
Annual ID:
OS22_RA023M
Award:
2022 Radio & Audio Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_RA020M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client:
McDonald's
Title:
The Golden Number
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_RA021M
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Craft / Writing - Series
Annual ID:
OS22_RA039M
Award:
2022 Radio & Audio Merit Award
Agency:
Joe Public United / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
Nuggets of Wisdom
Category:
Craft / Writing - Series
Annual ID:
OS22_RA040M
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Broadcast / Series
Annual ID:
OS22_RA024M
Award:
2022 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client:
Savanna
Title:
Take a Savatical
Category:
Broadcast / Series
Annual ID:
OS22_RA025M
Award:
2022 Radio & Audio Merit Award
Agency:
HelloFCB+ + Fuelcontent + HeyPapaLegend
Client:
NetFlorist
Title:
Sneaky Stings
Category:
Broadcast / Series
Annual ID:
OS22_RA026M
Award:
2022 Radio & Audio Merit Award
Agency:
Scholz & Friends
Client:
McDonald's
Title:
McDelivery Doorbells
Category:
Broadcast / Series
Annual ID:
OS22_RA027M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA032M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client:
McDonald's
Title:
The Golden Number
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA033M
Award:
2022 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA034M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Music
Annual ID:
OS22_RA041M
Award:
2022 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO (BH)
Category:
Craft / Use of Music
Annual ID:
OS22_RA042M
Award:
2022 Radio & Audio Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Craft / Use of Music
Annual ID:
OS22_RA043M
Award:
2022 Radio & Audio Merit Award
Agency:
Publicis / Dublin + Virgin Media Ireland
Client:
Virgin Media
Title:
Pick up the Pace
Category:
Craft / Use of Music
Annual ID:
OS22_RA044M
Award:
2022 Radio & Audio Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Online / Streaming Audio Advertising
Annual ID:
OS22_RA028M
Award:
2022 Radio & Audio Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Casting
Annual ID:
OS22_RA045M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_RA048M