The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Best of Radio & Audio
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York Client: Burger King Category: Broadcast / Series
Bedtime Stories Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago Client: Walmart Category: Custom Content
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Custom Content
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Online / Branded Podcast
Mix For Boobs Agency: Ogilvy Social.Lab / Brussels + NGroup Client: NRJ x Pink Ribbon Category: Brand Partnerships
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential Radio & Audio
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Radio & Audio
Nature is Calling for Help Agency: Wunderman Thompson Chile / Santiago Client: World Wildlife Fund Category: Craft / Sound Design
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Innovation & Transformation / Innovation in Radio & Audio
Nature is Calling for Help Agency: Wunderman Thompson Chile / Santiago Client: World Wildlife Fund Category: Online / Streaming Audio Advertising
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York Client: Burger King Category: Craft / Writing - Series
The Cold Campaign Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth Client: Anglicare WA Category: Broadcast / Single
Theater to Go Agency: DDB / Budapest Client: Juranyi Theater Category: Innovation & Transformation / Innovation in Lockdown
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Custom Content
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Custom Content
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Partnerships
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Experiential Radio & Audio
FlyNet - Smart Home Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main Client: Deutsche Lufthansa Category: Broadcast / Single
The Night Whale Agency: Nord DDB / Stockholm Client: McDonald's Category: Broadcast / Single
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Casting
Gender Gaps Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Broadcast / Series
Take a Savatical Agency: Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg Client: Savanna Category: Broadcast / Series
Sneaky Stings Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend Client: NetFlorist Category: Broadcast / Series
McDelivery Doorbells Agency: Scholz & Friends Client: McDonald's Category: Broadcast / Series
30 Seconds Singles Agency: Leo Burnett Colombia / Bogotá Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Radio & Audio
The Golden Number Agency: Nord DDB / Stockholm Client: McDonald's Category: Innovation & Transformation / Innovation in Radio & Audio
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Custom Content
30 Seconds Singles Agency: Leo Burnett Colombia / Bogotá Client: AB InBev / Budweiser Category: Custom Content
Sound It Out Agency: McCann / New York Client: Ad Council Category: Custom Content
Hard Calls Save Lives Agency: AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London Client: Met Police/Crimestoppers Category: Brand Partnerships
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Experiential Radio & Audio
The Golden Number Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm Client: McDonald's Category: Experiential Radio & Audio
Notes IPA Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York Client: SingleCut Beersmiths Category: Experiential Radio & Audio
A new sound for air Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt Client: ADAM Category: Sonic Branding / Branded Audio
The Golden Number Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm Client: McDonald's Category: Sonic Branding / Branded Audio
The Playlist Song Agency: mortierbrigade / brussels Client: TwinToes Category: Online / Streaming Audio Advertising
Big Days - Lifeguard Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
Big Days - Nude Model Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
FlyNet - Smart Home Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main Client: Deutsche Lufthansa Category: Craft / Writing - Single
Gender Gaps Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Craft / Writing - Series
Nuggets of Wisdom Agency: Joe Public United / Johannesburg + StudiJoe / Johannesburg Client: Chicken Licken Category: Craft / Writing - Series
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Craft / Use of Music
A Song for Every CMO (BH) Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Craft / Use of Music
Sound It Out Agency: McCann / New York Client: Ad Council Category: Craft / Use of Music
Pick up the Pace Agency: Publicis / Dublin + Virgin Media Ireland Client: Virgin Media Category: Craft / Use of Music

2022 Radio & Audio Best of Discipline Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Best of Radio & Audio

OS22_RA001G

2022 Radio & Audio Gold Pencil

DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York

Burger King

Even More Confusing Times

Broadcast / Series

OS22_RA002G

2022 Radio & Audio Gold Pencil

FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago

Walmart

Bedtime Stories

Custom Content

OS22_RA004G

2022 Radio & Audio Gold Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Custom Content

OS22_RA005G

2022 Radio & Audio Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Online / Branded Podcast

OS22_RA003G

2022 Radio & Audio Gold Pencil

Ogilvy Social.Lab / Brussels + NGroup

NRJ x Pink Ribbon

Mix For Boobs

Brand Partnerships

OS22_RA007G

2022 Radio & Audio Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential Radio & Audio

OS22_RA001G

2022 Radio & Audio Gold Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Experiential Radio & Audio

OS22_RA006G

2022 Radio & Audio Gold Pencil

Wunderman Thompson Chile / Santiago

World Wildlife Fund

Nature is Calling for Help

Craft / Sound Design

OS22_RA008G

2022 Radio & Audio Silver Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA011S

2022 Radio & Audio Silver Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA012S

2022 Radio & Audio Silver Pencil

Wunderman Thompson Chile / Santiago

World Wildlife Fund

Nature is Calling for Help

Online / Streaming Audio Advertising

OS22_RA009S

2022 Radio & Audio Silver Pencil

DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York

Burger King

Even More Confusing Times

Craft / Writing - Series

OS22_RA010S

2022 Radio & Audio Bronze Pencil

Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth

Anglicare WA

The Cold Campaign

Broadcast / Single

OS22_RA013B

2022 Radio & Audio Bronze Pencil

DDB / Budapest

Juranyi Theater

Theater to Go

Innovation & Transformation / Innovation in Lockdown

OS22_RA019B

2022 Radio & Audio Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA018B

2022 Radio & Audio Bronze Pencil

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Custom Content

OS22_RA014B

2022 Radio & Audio Bronze Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Custom Content

OS22_RA015B

2022 Radio & Audio Bronze Pencil

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Brand Partnerships

OS22_RA017B

2022 Radio & Audio Bronze Pencil

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Experiential Radio & Audio

OS22_RA016B

2022 Radio & Audio Merit Award

Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main

Deutsche Lufthansa

FlyNet - Smart Home

Broadcast / Single

OS22_RA022M

2022 Radio & Audio Merit Award

Nord DDB / Stockholm

McDonald's

The Night Whale

Broadcast / Single

OS22_RA023M

2022 Radio & Audio Merit Award

CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Innovation & Transformation / Innovation in Lockdown

OS22_RA048M

2022 Radio & Audio Merit Award

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Casting

OS22_RA045M

2022 Radio & Audio Merit Award

+KNAUSS / Hamburg + Die Stube / Hamburg

Frauen aufs Podium e.V.

Gender Gaps

Broadcast / Series

OS22_RA024M

2022 Radio & Audio Merit Award

Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg

Savanna

Take a Savatical

Broadcast / Series

OS22_RA025M

2022 Radio & Audio Merit Award

HelloFCB+ + Fuelcontent + HeyPapaLegend

NetFlorist

Sneaky Stings

Broadcast / Series

OS22_RA026M

2022 Radio & Audio Merit Award

Scholz & Friends

McDonald's

McDelivery Doorbells

Broadcast / Series

OS22_RA027M

2022 Radio & Audio Merit Award

Leo Burnett Colombia / Bogotá

AB InBev / Budweiser

30 Seconds Singles

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA046M

2022 Radio & Audio Merit Award

Nord DDB / Stockholm

McDonald's

The Golden Number

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA047M

2022 Radio & Audio Merit Award

CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Custom Content

OS22_RA029M

2022 Radio & Audio Merit Award

Leo Burnett Colombia / Bogotá

AB InBev / Budweiser

30 Seconds Singles

Custom Content

OS22_RA030M

2022 Radio & Audio Merit Award

McCann / New York

Ad Council

Sound It Out

Custom Content

OS22_RA031M

2022 Radio & Audio Merit Award

AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London

Met Police/Crimestoppers

Hard Calls Save Lives

Brand Partnerships

OS22_RA035M

2022 Radio & Audio Merit Award

CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Experiential Radio & Audio

OS22_RA032M

2022 Radio & Audio Merit Award

Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm

McDonald's

The Golden Number

Experiential Radio & Audio

OS22_RA033M

2022 Radio & Audio Merit Award

Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York

SingleCut Beersmiths

Notes IPA

Experiential Radio & Audio

OS22_RA034M

2022 Radio & Audio Merit Award

German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt

ADAM

A new sound for air

Sonic Branding / Branded Audio

OS22_RA020M

2022 Radio & Audio Merit Award

Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm

McDonald's

The Golden Number

Sonic Branding / Branded Audio

OS22_RA021M

2022 Radio & Audio Merit Award

mortierbrigade / brussels

TwinToes

The Playlist Song

Online / Streaming Audio Advertising

OS22_RA028M

2022 Radio & Audio Merit Award

Juniper Park \ TBWA / Toronto + Apollo Studios

New York Fries

Big Days - Lifeguard

Craft / Writing - Single

OS22_RA036M

2022 Radio & Audio Merit Award

Juniper Park \ TBWA / Toronto + Apollo Studios

New York Fries

Big Days - Nude Model

Craft / Writing - Single

OS22_RA037M

2022 Radio & Audio Merit Award

Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main

Deutsche Lufthansa

FlyNet - Smart Home

Craft / Writing - Single

OS22_RA038M

2022 Radio & Audio Merit Award

+KNAUSS / Hamburg + Die Stube / Hamburg

Frauen aufs Podium e.V.

Gender Gaps

Craft / Writing - Series

OS22_RA039M

2022 Radio & Audio Merit Award

Joe Public United / Johannesburg + StudiJoe / Johannesburg

Chicken Licken

Nuggets of Wisdom

Craft / Writing - Series

OS22_RA040M

2022 Radio & Audio Merit Award

CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Craft / Use of Music

OS22_RA041M

2022 Radio & Audio Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO (BH)

Craft / Use of Music

OS22_RA042M

2022 Radio & Audio Merit Award

McCann / New York

Ad Council

Sound It Out

Craft / Use of Music

OS22_RA043M

2022 Radio & Audio Merit Award

Publicis / Dublin + Virgin Media Ireland

Virgin Media

Pick up the Pace

Craft / Use of Music

OS22_RA044M

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