The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Brand Installations
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Breakaway Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events / Stunts / Competitions / Virtual
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Brand Installations
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Storytelling
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Audio
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The Fall Collection Agency: BBH / London Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Nothingcoin Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual
Awa Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Experiential
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Brand Installations
NATURAL BAR: The Bar That Leaves no Trace Agency: DAVID / Bogotá + DAVID / Madrid Client: AB InBev / Corona Category: Brand Installations
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Brand Installations
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Craft / Use of Technology
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Craft / Use of Technology
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology
Performance Enhancing Music Agency: CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney Client: Samsung Category: Experiential Audio
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Craft / Storytelling
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Ecommerce
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Ecommerce
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Ecommerce
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Responsive Environments
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Responsive Environments
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Responsive Environments
Millerverse Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
We Stand Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo Client: Santander Category: Customer Experience / CX / In-Person

2022 Experiential & Immersive Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Experiential

OS22_EX009G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Experiential

OS22_EX010G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Brand Installations

OS22_EX003G

2022 Experiential & Immersive Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_EX007G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Craft / Dynamic Data Visualization

OS22_EX008G

2022 Experiential & Immersive Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_EX006G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Physical Products

OS22_EX004G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events / Stunts / Competitions / In-Person

OS22_EX002G

2022 Experiential & Immersive Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_EX005G

2022 Experiential & Immersive Silver Pencil

BBDO Belgium / Brussels

Decathlon

The Breakaway

Events / Stunts / Competitions / Virtual

OS22_EX012S

2022 Experiential & Immersive Silver Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Events / Stunts / Competitions / Virtual

OS22_EX013S

2022 Experiential & Immersive Silver Pencil

Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

KyivPride

Motherland Pride

Events / Stunts / Competitions / Virtual

OS22_EX014S

2022 Experiential & Immersive Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Brand Installations

OS22_EX015S

2022 Experiential & Immersive Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Storytelling

OS22_EX017S

2022 Experiential & Immersive Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX016S

2022 Experiential & Immersive Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_EX018S

2022 Experiential & Immersive Silver Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Events / Stunts / Competitions / In-Person

OS22_EX011S

2022 Experiential & Immersive Bronze Pencil

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Events / Stunts / Competitions / Virtual

OS22_EX020B

2022 Experiential & Immersive Bronze Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Experiential

OS22_EX025B

2022 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Experiential Audio

OS22_EX023B

2022 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Ecommerce

OS22_EX021B

2022 Experiential & Immersive Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX022B

2022 Experiential & Immersive Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_EX024B

2022 Experiential & Immersive Bronze Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Events / Stunts / Competitions / In-Person

OS22_EX019B

2022 Experiential & Immersive Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Events / Stunts / Competitions / Virtual

OS22_EX033M

2022 Experiential & Immersive Merit Award

BBH / London

Burger King UK

The Fall Collection

Events / Stunts / Competitions / Virtual

OS22_EX034M

2022 Experiential & Immersive Merit Award

Ogilvy Mumbai / India + Wavemaker / Mumbai

Cadbury 5 Star

Nothingcoin

Events / Stunts / Competitions / Virtual

OS22_EX035M

2022 Experiential & Immersive Merit Award

FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Experiential

OS22_EX069M

2022 Experiential & Immersive Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Experiential

OS22_EX070M

2022 Experiential & Immersive Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Experiential

OS22_EX071M

2022 Experiential & Immersive Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Brand Installations

OS22_EX040M

2022 Experiential & Immersive Merit Award

DAVID / Bogotá + DAVID / Madrid

AB InBev / Corona

NATURAL BAR: The Bar That Leaves no Trace

Brand Installations

OS22_EX041M

2022 Experiential & Immersive Merit Award

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Brand Installations

OS22_EX042M

2022 Experiential & Immersive Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Craft / Use of Technology

OS22_EX061M

2022 Experiential & Immersive Merit Award

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Craft / Use of Technology

OS22_EX062M

2022 Experiential & Immersive Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Craft / Use of Technology

OS22_EX063M

2022 Experiential & Immersive Merit Award

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Craft / Use of Technology

OS22_EX064M

2022 Experiential & Immersive Merit Award

CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney

Samsung

Performance Enhancing Music

Experiential Audio

OS22_EX054M

2022 Experiential & Immersive Merit Award

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Craft / Storytelling

OS22_EX065M

2022 Experiential & Immersive Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Ecommerce

OS22_EX037M

2022 Experiential & Immersive Merit Award

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Ecommerce

OS22_EX038M

2022 Experiential & Immersive Merit Award

VMLY&R Commerce / New York

Mondelez / Oreo

Oreo Stuf Scan

Ecommerce

OS22_EX039M

2022 Experiential & Immersive Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Responsive Environments

OS22_EX044M

2022 Experiential & Immersive Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Responsive Environments

OS22_EX045M

2022 Experiential & Immersive Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Responsive Environments

OS22_EX046M

2022 Experiential & Immersive Merit Award

DDB / Chicago

Miller

Millerverse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX047M

2022 Experiential & Immersive Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX048M

2022 Experiential & Immersive Merit Award

VMLY&R / São Paulo + Suno United Creators / São Paulo

Santander

We Stand

Customer Experience / CX / In-Person

OS22_EX036M

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