The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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Discipline
Experiential & Immersive
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- Best of Show
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Award
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- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Experiential & Immersive
- Brand Installations
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- Brands & The Metaverse
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Filter
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Filter
Awards Archive
- Awards Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Audio
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Events / Stunts / Competitions / Virtual
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Ecommerce
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)