The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Performance Enhancing Music
Agency: CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney
Client: Samsung Category: Experiential Audio
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The Fall Collection
Agency: BBH / London
Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Nothingcoin
Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai
Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Craft / Use of Sound
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Sound
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Ecommerce
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Craft / Storytelling
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Brand Installations
NATURAL BAR: The Bar That Leaves no Trace
Agency: DAVID / Bogotá + DAVID / Madrid
Client: AB InBev / Corona Category: Brand Installations
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Brand Installations
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Craft / Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology
Pigeons against the far-right. Give 'em Shit!
Agency: Philipp und Keuntje / Hamburg
Client: Laut gegen Nazis Category: Immersive Spaces
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client: Miller Lite Category: Physical Products
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Physical Products
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Physical Products
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Responsive Environments
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Responsive Environments
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Responsive Environments
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Innovation & Transformation / Innovation in Lockdown
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Innovation & Transformation / Innovation in Lockdown
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music
Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Dynamic Data Visualization
Awa
Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX026M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX027M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX029M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX030M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX031M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX032M
Award:
2022 Experiential & Immersive Merit Award
Agency:
CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Experiential Audio
Annual ID:
OS22_EX054M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX033M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
The Fall Collection
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX034M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India + Wavemaker / Mumbai
Client:
Cadbury 5 Star
Title:
Nothingcoin
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX035M
Award:
2022 Experiential & Immersive Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Sound
Annual ID:
OS22_EX066M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Sound
Annual ID:
OS22_EX067M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_EX059M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Annual ID:
OS22_EX060M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Brands & The Metaverse
Annual ID:
OS22_EX055M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Brands & The Metaverse
Annual ID:
OS22_EX056M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Brand Partnerships
Annual ID:
OS22_EX057M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_EX058M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Ecommerce
Annual ID:
OS22_EX037M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Ecommerce
Annual ID:
OS22_EX038M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Ecommerce
Annual ID:
OS22_EX039M
Award:
2022 Experiential & Immersive Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Craft / Storytelling
Annual ID:
OS22_EX065M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Brand Installations
Annual ID:
OS22_EX040M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / Bogotá + DAVID / Madrid
Client:
AB InBev / Corona
Title:
NATURAL BAR: The Bar That Leaves no Trace
Category:
Brand Installations
Annual ID:
OS22_EX041M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Brand Installations
Annual ID:
OS22_EX042M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Craft / Use of Technology
Annual ID:
OS22_EX061M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_EX062M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_EX063M
Award:
2022 Experiential & Immersive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Annual ID:
OS22_EX064M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Laut gegen Nazis
Title:
Pigeons against the far-right. Give 'em Shit!
Category:
Immersive Spaces
Annual ID:
OS22_EX043M
Award:
2022 Experiential & Immersive Merit Award
Agency:
alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client:
Miller Lite
Title:
Beernaments
Category:
Physical Products
Annual ID:
OS22_EX049M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
The Fall Collection
Category:
Physical Products
Annual ID:
OS22_EX050M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Products
Annual ID:
OS22_EX051M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Products
Annual ID:
OS22_EX052M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Physical Products
Annual ID:
OS22_EX053M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo + Suno United Creators / São Paulo
Client:
Santander
Title:
We Stand
Category:
Customer Experience / CX / In-Person
Annual ID:
OS22_EX036M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Responsive Environments
Annual ID:
OS22_EX044M
Award:
2022 Experiential & Immersive Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Responsive Environments
Annual ID:
OS22_EX045M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Responsive Environments
Annual ID:
OS22_EX046M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX047M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX048M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX072M
Award:
2022 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Little Caesars + Jungle Media
Client:
Little Caesars
Title:
Naming Rights
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX073M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Papa Music
Client:
AB InBev / Grupo Modelo
Title:
XMAS TRACK SAVER
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_EX074M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS22_EX068M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX069M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX070M