The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Experiential & Immersive
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Craft / Dynamic Data Visualization
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Brand Installations
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Storytelling
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Events / Stunts / Competitions / Virtual
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Brand Installations
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Audio
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Ecommerce
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Events / Stunts / Competitions / Virtual
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Dynamic Data Visualization
Performance Enhancing Music
Agency: CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney
Client: Samsung Category: Experiential Audio
Pigeons against the far-right. Give 'em Shit!
Agency: Philipp und Keuntje / Hamburg
Client: Laut gegen Nazis Category: Immersive Spaces
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Ecommerce
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Innovation & Transformation / Innovation in Lockdown
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Innovation & Transformation / Innovation in Lockdown
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music
Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson Category: Craft / Art Direction
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Craft / Storytelling
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client: Miller Lite Category: Physical Products