The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Brand Installations
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Storytelling
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Brand Installations
The Breakaway Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events / Stunts / Competitions / Virtual
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Audio
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Craft / Art Direction
The Blue Paradox Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London Client: SC Johnson Category: Craft / Art Direction
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Craft / Storytelling
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Responsive Environments
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Responsive Environments
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Responsive Environments
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory Agency: Happiness / An FCB alliance / Brussels Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM Agency: VMLY&R / São Paulo Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Millerverse Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Dynamic Data Visualization
Awa Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Experiential
Performance Enhancing Music Agency: CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney Client: Samsung Category: Experiential Audio
Millerverse Agency: DDB / Chicago Client: Miller Category: Brands & The Metaverse
The Healthy Map Agency: Publicis Conseil / Paris Client: Carrefour Category: Brands & The Metaverse

2022 Experiential & Immersive Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_EX006G

2022 Experiential & Immersive Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_EX005G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events / Stunts / Competitions / In-Person

OS22_EX002G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Craft / Dynamic Data Visualization

OS22_EX008G

2022 Experiential & Immersive Gold Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Experiential

OS22_EX009G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Experiential

OS22_EX010G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Brand Installations

OS22_EX003G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Physical Products

OS22_EX004G

2022 Experiential & Immersive Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_EX007G

2022 Experiential & Immersive Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Storytelling

OS22_EX017S

2022 Experiential & Immersive Silver Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Events / Stunts / Competitions / In-Person

OS22_EX011S

2022 Experiential & Immersive Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX016S

2022 Experiential & Immersive Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Brand Installations

OS22_EX015S

2022 Experiential & Immersive Silver Pencil

BBDO Belgium / Brussels

Decathlon

The Breakaway

Events / Stunts / Competitions / Virtual

OS22_EX012S

2022 Experiential & Immersive Silver Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Events / Stunts / Competitions / Virtual

OS22_EX013S

2022 Experiential & Immersive Silver Pencil

Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

KyivPride

Motherland Pride

Events / Stunts / Competitions / Virtual

OS22_EX014S

2022 Experiential & Immersive Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_EX018S

2022 Experiential & Immersive Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_EX024B

2022 Experiential & Immersive Bronze Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Events / Stunts / Competitions / In-Person

OS22_EX019B

2022 Experiential & Immersive Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX022B

2022 Experiential & Immersive Bronze Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Experiential

OS22_EX025B

2022 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Experiential Audio

OS22_EX023B

2022 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Ecommerce

OS22_EX021B

2022 Experiential & Immersive Bronze Pencil

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Events / Stunts / Competitions / Virtual

OS22_EX020B

2022 Experiential & Immersive Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Craft / Art Direction

OS22_EX059M

2022 Experiential & Immersive Merit Award

Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London

SC Johnson

The Blue Paradox

Craft / Art Direction

OS22_EX060M

2022 Experiential & Immersive Merit Award

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Brand Partnerships

OS22_EX057M

2022 Experiential & Immersive Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_EX058M

2022 Experiential & Immersive Merit Award

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Craft / Storytelling

OS22_EX065M

2022 Experiential & Immersive Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Responsive Environments

OS22_EX044M

2022 Experiential & Immersive Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Responsive Environments

OS22_EX045M

2022 Experiential & Immersive Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Responsive Environments

OS22_EX046M

2022 Experiential & Immersive Merit Award

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Events / Stunts / Competitions / In-Person

OS22_EX026M

2022 Experiential & Immersive Merit Award

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Burger King

The Impossible Combo

Events / Stunts / Competitions / In-Person

OS22_EX027M

2022 Experiential & Immersive Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Events / Stunts / Competitions / In-Person

OS22_EX028M

2022 Experiential & Immersive Merit Award

Happiness / An FCB alliance / Brussels

Canon

ReStory

Events / Stunts / Competitions / In-Person

OS22_EX029M

2022 Experiential & Immersive Merit Award

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Events / Stunts / Competitions / In-Person

OS22_EX030M

2022 Experiential & Immersive Merit Award

VMLY&R / São Paulo

Starbucks

I AM

Events / Stunts / Competitions / In-Person

OS22_EX031M

2022 Experiential & Immersive Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Events / Stunts / Competitions / In-Person

OS22_EX032M

2022 Experiential & Immersive Merit Award

DDB / Chicago

Miller

Millerverse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX047M

2022 Experiential & Immersive Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX048M

2022 Experiential & Immersive Merit Award

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Craft / Dynamic Data Visualization

OS22_EX068M

2022 Experiential & Immersive Merit Award

FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Experiential

OS22_EX069M

2022 Experiential & Immersive Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Experiential

OS22_EX070M

2022 Experiential & Immersive Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Experiential

OS22_EX071M

2022 Experiential & Immersive Merit Award

CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney

Samsung

Performance Enhancing Music

Experiential Audio

OS22_EX054M

2022 Experiential & Immersive Merit Award

DDB / Chicago

Miller

Millerverse

Brands & The Metaverse

OS22_EX055M

2022 Experiential & Immersive Merit Award

Publicis Conseil / Paris

Carrefour

The Healthy Map

Brands & The Metaverse

OS22_EX056M

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