The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Brand Installations
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization
The Breakaway Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events / Stunts / Competitions / Virtual
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Storytelling
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Brand Installations
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Audio
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Awa Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Experiential
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Experiential
Pigeons against the far-right. Give 'em Shit! Agency: Philipp und Keuntje / Hamburg Client: Laut gegen Nazis Category: Immersive Spaces
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Ecommerce
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Ecommerce
Oreo Stuf Scan Agency: VMLY&R Commerce / New York Client: Mondelez / Oreo Category: Ecommerce
Beernaments Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope Client: Miller Lite Category: Physical Products
The Fall Collection Agency: BBH / London Client: Burger King UK Category: Physical Products
#BlackedOutHistory Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto Client: OBHS (Ontario Black History Society) Category: Physical Products
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Physical Products
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Physical Products
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Craft / Art Direction
The Blue Paradox Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London Client: SC Johnson Category: Craft / Art Direction
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The Fall Collection Agency: BBH / London Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Nothingcoin Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual
3362 Falabella.com Agency: Leo Burnett Colombia / Bogotá Client: Falabella Colombia Category: Innovation & Transformation / Innovation in Lockdown
Naming Rights Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media Client: Little Caesars Category: Innovation & Transformation / Innovation in Lockdown
XMAS TRACK SAVER Agency: We Believers / New York + Primo Content / Mexico + Papa Music Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Client: Burger King Category: Events / Stunts / Competitions / In-Person

2022 Experiential & Immersive Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Experiential

OS22_EX009G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Experiential

OS22_EX010G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Physical Products

OS22_EX004G

2022 Experiential & Immersive Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_EX006G

2022 Experiential & Immersive Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_EX005G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events / Stunts / Competitions / In-Person

OS22_EX002G

2022 Experiential & Immersive Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_EX007G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Brand Installations

OS22_EX003G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Craft / Dynamic Data Visualization

OS22_EX008G

2022 Experiential & Immersive Silver Pencil

BBDO Belgium / Brussels

Decathlon

The Breakaway

Events / Stunts / Competitions / Virtual

OS22_EX012S

2022 Experiential & Immersive Silver Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Events / Stunts / Competitions / Virtual

OS22_EX013S

2022 Experiential & Immersive Silver Pencil

Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

KyivPride

Motherland Pride

Events / Stunts / Competitions / Virtual

OS22_EX014S

2022 Experiential & Immersive Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_EX018S

2022 Experiential & Immersive Silver Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Events / Stunts / Competitions / In-Person

OS22_EX011S

2022 Experiential & Immersive Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Storytelling

OS22_EX017S

2022 Experiential & Immersive Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Brand Installations

OS22_EX015S

2022 Experiential & Immersive Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX016S

2022 Experiential & Immersive Bronze Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Experiential

OS22_EX025B

2022 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Ecommerce

OS22_EX021B

2022 Experiential & Immersive Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_EX024B

2022 Experiential & Immersive Bronze Pencil

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Events / Stunts / Competitions / Virtual

OS22_EX020B

2022 Experiential & Immersive Bronze Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Events / Stunts / Competitions / In-Person

OS22_EX019B

2022 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Experiential Audio

OS22_EX023B

2022 Experiential & Immersive Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX022B

2022 Experiential & Immersive Merit Award

FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Experiential

OS22_EX069M

2022 Experiential & Immersive Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Experiential

OS22_EX070M

2022 Experiential & Immersive Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Experiential

OS22_EX071M

2022 Experiential & Immersive Merit Award

Philipp und Keuntje / Hamburg

Laut gegen Nazis

Pigeons against the far-right. Give 'em Shit!

Immersive Spaces

OS22_EX043M

2022 Experiential & Immersive Merit Award

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Ecommerce

OS22_EX037M

2022 Experiential & Immersive Merit Award

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Ecommerce

OS22_EX038M

2022 Experiential & Immersive Merit Award

VMLY&R Commerce / New York

Mondelez / Oreo

Oreo Stuf Scan

Ecommerce

OS22_EX039M

2022 Experiential & Immersive Merit Award

alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Miller Lite

Beernaments

Physical Products

OS22_EX049M

2022 Experiential & Immersive Merit Award

BBH / London

Burger King UK

The Fall Collection

Physical Products

OS22_EX050M

2022 Experiential & Immersive Merit Award

DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto

OBHS (Ontario Black History Society)

#BlackedOutHistory

Physical Products

OS22_EX051M

2022 Experiential & Immersive Merit Award

Marcel / Paris

Heetch

Uber Heetch

Physical Products

OS22_EX052M

2022 Experiential & Immersive Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Physical Products

OS22_EX053M

2022 Experiential & Immersive Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Craft / Art Direction

OS22_EX059M

2022 Experiential & Immersive Merit Award

Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London

SC Johnson

The Blue Paradox

Craft / Art Direction

OS22_EX060M

2022 Experiential & Immersive Merit Award

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Brand Partnerships

OS22_EX057M

2022 Experiential & Immersive Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_EX058M

2022 Experiential & Immersive Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Events / Stunts / Competitions / Virtual

OS22_EX033M

2022 Experiential & Immersive Merit Award

BBH / London

Burger King UK

The Fall Collection

Events / Stunts / Competitions / Virtual

OS22_EX034M

2022 Experiential & Immersive Merit Award

Ogilvy Mumbai / India + Wavemaker / Mumbai

Cadbury 5 Star

Nothingcoin

Events / Stunts / Competitions / Virtual

OS22_EX035M

2022 Experiential & Immersive Merit Award

Leo Burnett Colombia / Bogotá

Falabella Colombia

3362 Falabella.com

Innovation & Transformation / Innovation in Lockdown

OS22_EX072M

2022 Experiential & Immersive Merit Award

No Fixed Address / Toronto + Little Caesars + Jungle Media

Little Caesars

Naming Rights

Innovation & Transformation / Innovation in Lockdown

OS22_EX073M

2022 Experiential & Immersive Merit Award

We Believers / New York + Primo Content / Mexico + Papa Music

AB InBev / Grupo Modelo

XMAS TRACK SAVER

Innovation & Transformation / Innovation in Lockdown

OS22_EX074M

2022 Experiential & Immersive Merit Award

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Events / Stunts / Competitions / In-Person

OS22_EX026M

2022 Experiential & Immersive Merit Award

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Burger King

The Impossible Combo

Events / Stunts / Competitions / In-Person

OS22_EX027M

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