The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Creative Use of Data
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Award
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Award
Agency
Client
Title
Category
Annual ID

Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Storytelling


SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media


TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown


Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Data Visualization / Dynamic / Responsive


Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Real-Time Data


Award:
2022 Creative Use of Data Silver Pencil
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Annual ID:
OS22_CU005S

Award:
2022 Creative Use of Data Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Annual ID:
OS22_CU006S

Award:
2022 Creative Use of Data Silver Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU008S

Award:
2022 Creative Use of Data Silver Pencil
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU004S
