The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Direction / Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Stunts & Activations
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Stunts & Activations
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Print
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Games / Gaming
TOKYO 2020 Sport Pictograms Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Events & Experiential
Buy Back Friday Agency: Edelman / London + Ingka Group / The Hague Client: IKEA Category: Events & Experiential
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Events & Experiential
Detectives, Basement, Pavel Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Series
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Storytelling
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Visual Craft / Animation
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Audio
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated Campaign
Team Up For Excellence - The Film Agency: FRED & FARID / New York Client: Rémy Martin Category: Production Design
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design
New Logo Design Agency: Amazon / Seattle Client: Amazon Category: User-Generated Content
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
Sign Planning for a Clinic Embodying its Concept Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo Client: my CLINIC Category: Spatial Design / Wayfinding
Drive 2 Extremes Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Can't Negotiate the Melting Point of Ice Agency: NOMINT / London Client: WWF Arctic Programme Category: Innovation & Transformation / Innovation in Moving Image Craft
We Change The Game When We Find Each Other Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York Client: Facebook Category: Television & VOD / Long Form - Series
Uber Don't Eats Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Experiential & Installations / Brand Installations
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
The Mirror - See Me As I Am Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai Client: UNAIDS Category: Film
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: UX / UI / User Experience / CX / DX
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Now You Know Agency: Anomaly / New York + Smuggler Client: Abbott / FreeStyle Libre Category: Film
Keep Nature Standing Agency: Landor & Fitch / Paris Client: IUCN Save Our Species Category: Branding / Rebranding
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Illustration
Strangers Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York Client: The New York Times Category: Television & VOD / Long Form - Single
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Promotional Items / Physical Products
Uber Don't Eats :30 Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Television & VOD / Short Form - Single
Eurythenes plasticus Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Multi-Country or Global / Non-Profit / Charity
Detectives, Basement, Pavel Agency: Apple Client: Apple Category: Writing / Series
Start Up - 45 Years of Apple Sounds Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Client: Apple Category: Sound Editing
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Innovation & Transformation / Innovation in Radio & Audio
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Creative Use of Data

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Direction / Single

OS22_MI021S

2022 Moving Image Craft Silver Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Direction / Single

OS22_MI022S

2022 Social Media Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Stunts & Activations

OS22_SM017S

2022 Social Media Silver Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Stunts & Activations

OS22_SM018S

2022 Pharma Silver Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Print

OS22_PH006S

2022 Branded Entertainment Silver Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Games / Gaming

OS22_BE015S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo

The Tokyo Organising committee of the Olympic and Paralympic Games

TOKYO 2020 Sport Pictograms

Craft / Art Direction

OS22_DE030S

2022 Public Relations Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Events & Experiential

OS22_PR008S

2022 Public Relations Silver Pencil

Edelman / London + Ingka Group / The Hague

IKEA

Buy Back Friday

Events & Experiential

OS22_PR009S

2022 Public Relations Silver Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Events & Experiential

OS22_PR010S

2022 Moving Image Craft Silver Pencil

Apple + O Positive / Santa Monica

Apple

Detectives, Basement, Pavel

Direction / Series

OS22_MI023S

2022 Creative Use of Data Silver Pencil

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Storytelling

OS22_CU005S

2022 IP & Products Silver Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in IP & Products

OS22_IP008S

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Innovation & Transformation / Innovation in IP & Products

OS22_IP009S

2022 Interactive & Mobile Craft Silver Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Visual Craft / Animation

OS22_IC006S

2022 Creative Use of Data Silver Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Innovation & Transformation / Innovation in Lockdown

OS22_CU008S

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Audio

OS22_BE014S

2022 Direct Marketing Silver Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated Campaign

OS22_DM019S

2022 Moving Image Craft Silver Pencil

FRED & FARID / New York

Rémy Martin

Team Up For Excellence - The Film

Production Design

OS22_MI032S

2022 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Production Design

OS22_MI033S

2022 Branded Entertainment Silver Pencil

Amazon / Seattle

Amazon

New Logo Design

User-Generated Content

OS22_BE017S

2022 Gaming Silver Pencil

Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg

Alcaldía de Soacha

The Most Wanted Portrait

Innovation & Transformation / Innovation in Gaming

OS22_GA007S

2022 Design Silver Pencil

6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo

my CLINIC

Sign Planning for a Clinic Embodying its Concept

Spatial Design / Wayfinding

OS22_DE029S

2022 Moving Image Craft Silver Pencil

Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai

Porsche Middle East & Africa

Drive 2 Extremes

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI041S

2022 Moving Image Craft Silver Pencil

NOMINT / London

WWF Arctic Programme

Can't Negotiate the Melting Point of Ice

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI042S

2022 Film Silver Pencil

Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York

Facebook

We Change The Game When We Find Each Other

Television & VOD / Long Form - Series

OS22_FI017S

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Varying Length Series

OS22_FI024S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Public Relations

OS22_PR015S

2022 Out of Home Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Experiential & Installations / Brand Installations

OS22_OH016S

2022 Out of Home Silver Pencil

Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

OS22_OH017S

2022 Health & Wellness Silver Pencil

FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai

UNAIDS

The Mirror - See Me As I Am

Film

OS22_HW012S

2022 Interactive & Mobile Craft Silver Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

UX / UI / User Experience / CX / DX

OS22_IC005S

2022 Interactive, Online & Mobile Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online & Mobile Video / Online-only Video - Single

OS22_IN016S

2022 Interactive, Online & Mobile Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Online & Mobile Video / Online-only Video - Single

OS22_IN017S

2022 Pharma Silver Pencil

Anomaly / New York + Smuggler

Abbott / FreeStyle Libre

Now You Know

Film

OS22_PH005S

2022 Design Silver Pencil

Landor & Fitch / Paris

IUCN Save Our Species

Keep Nature Standing

Branding / Rebranding

OS22_DE023S

2022 Print Silver Pencil

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Craft / Illustration

OS22_PT013S

2022 Film Silver Pencil

Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch

Airbnb

Strangers

Television & VOD / Long Form - Single

OS22_FI014S

2022 Film Silver Pencil

Apple

Apple

Behind the Mac – Greatness

Television & VOD / Long Form - Single

OS22_FI015S

2022 Film Silver Pencil

Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Television & VOD / Long Form - Single

OS22_FI016S

2022 Direct Marketing Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_DM022S

2022 Experiential & Immersive Silver Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX016S

2022 Print Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Promotional Items / Physical Products

OS22_PT012S

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :30

Television & VOD / Short Form - Single

OS22_FI013S

2022 Creative Effectiveness Silver Pencil

BBDO Group Germany / Berlin + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Multi-Country or Global / Non-Profit / Charity

OS22_CE008S

2022 Moving Image Craft Silver Pencil

Apple

Apple

Detectives, Basement, Pavel

Writing / Series

OS22_MI027S

2022 Music & Sound Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles

Apple

Start Up - 45 Years of Apple Sounds

Sound Editing

OS22_MS010S

2022 Radio & Audio Silver Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA011S

2022 Radio & Audio Silver Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA012S

2022 Health & Wellness Silver Pencil

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Creative Use of Data

OS22_HW009S

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