The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Creative Effectiveness
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Award
Agency
Client
Title
Category
Annual ID
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Creative Effectiveness / CSR
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Creative Effectiveness / Non-Profit / Charity
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Creative Effectiveness / Consumer / Brand
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO Category: Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE011B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Havas Play + Association Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE012B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS22_CE009B