The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Social Channel / Multi-Platform
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Social Channel / Multi-Platform
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Newspaper / Series
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video Category: Visual Effects / Single
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Creative Effectiveness / CSR
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
The Cold Campaign
Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client: Anglicare WA Category: Broadcast / Single
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Brand Partnerships
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Craft / Art Direction
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Influencer Marketing / Single Channel
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Influencer Marketing / Single Channel
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Promotional / Posters - Series
Convergence Station
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Meow Wolf Category: Production Design
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX Category: Production Design
#WeThe15
Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client: International Paralympic Committee Category: Integrated PR Campaign
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Integrated PR Campaign
BERLIN'S HEART STANDS STILL.
Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Hackwashing
Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client: Lifebuoy Category: Experiential / Immersive / Events
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Artist / Brand Collaboration
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Artist / Brand Collaboration
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Out of Home
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Billboards & Transit / Series
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Events / Stunts / Competitions / Virtual
One House To Save Many
Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client: Suncorp Brand Category: Experimental / Internal Projects / R&D
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Experiential / In-Person Events
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Dynamic / In Motion
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Typography / Dynamic / In Motion
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Physical Product & Mobile Integration
Welcome To Newark
Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client: Newark Happening Category: Original Music / Song
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Innovation & Transformation / Innovation in Lockdown
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Ecommerce
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: Innovation & Transformation / Innovation in Lockdown
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM035B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM036B
Award:
2022 Social Media Bronze Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM019B
Award:
2022 Social Media Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM020B
Award:
2022 Print Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Newspaper / Series
Annual ID:
OS22_PT017B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Visual Effects / Single
Annual ID:
OS22_MI056B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE011B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth
Client:
Anglicare WA
Title:
The Cold Campaign
Category:
Broadcast / Single
Annual ID:
OS22_RA013B
Award:
2022 Public Relations Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Annual ID:
OS22_PR025B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA018B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client:
AB INBEV
Title:
Our Land
Category:
Craft / Art Direction
Annual ID:
OS22_BE036B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Craft / Art Direction
Annual ID:
OS22_BE037B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE031B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE032B
Award:
2022 Social Media Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM033B
Award:
2022 Social Media Bronze Pencil
Agency:
LLYC / Madrid
Client:
MULTIÓPTICAS
Title:
You are a gamer and don’t know it
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM034B
Award:
2022 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM035B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Visual Craft / Visual Effects
Annual ID:
OS22_IC010B
Award:
2022 Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE037B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client:
Meow Wolf
Title:
Convergence Station
Category:
Production Design
Annual ID:
OS22_MI053B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client:
FTX
Title:
Don't Miss Out
Category:
Production Design
Annual ID:
OS22_MI054B
Award:
2022 Public Relations Bronze Pencil
Agency:
adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated PR Campaign
Annual ID:
OS22_PR026B
Award:
2022 Public Relations Bronze Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated PR Campaign
Annual ID:
OS22_PR027B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
BERLIN'S HEART STANDS STILL.
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW018B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai
Client:
Lifebuoy
Title:
Hackwashing
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW019B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS017B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS018B
Award:
2022 Out of Home Bronze Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH028B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN029B
Award:
2022 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Billboards & Transit / Series
Annual ID:
OS22_OH022B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX020B
Award:
2022 IP & Products Bronze Pencil
Agency:
Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney
Client:
Suncorp Brand
Title:
One House To Save Many
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP012B
Award:
2022 Integrated Bronze Pencil
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Craft / Art Direction
Annual ID:
OS22_IG017B
Award:
2022 Integrated Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Art Direction
Annual ID:
OS22_IG018B
Award:
2022 Social Media Bronze Pencil
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM038B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX022B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM031B
Award:
2022 Design Bronze Pencil
Agency:
AMV BBDO / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Dynamic / In Motion
Annual ID:
OS22_DE035B
Award:
2022 Design Bronze Pencil
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Typography / Dynamic / In Motion
Annual ID:
OS22_DE036B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN026B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client:
Newark Happening
Title:
Welcome To Newark
Category:
Original Music / Song
Annual ID:
OS22_MS016B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DM042B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DM043B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Ecommerce
Annual ID:
OS22_EX021B
Award:
2022 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_OH027B
Award:
2022 Gaming Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_GA010B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
Black Business Beats
Category:
Brand Partnerships
Annual ID:
OS22_BE034B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_BE035B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
PS21 / Madrid
Client:
KFC
Title:
KFCopypaste
Category:
Social Media
Annual ID:
OS22_CU011B
