The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Repurposeful Instructions Agency: Rethink + IKEA Client: IKEA Canada Category: Integrated Digital & Physical Product / In-Market
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Innovation & Transformation / Innovation in Lockdown
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Craft / Use of Technology
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Craft / Use of Technology
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Craft / Use of Technology
MONOPOLY OF INEQUALITIES Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Experiential & Immersive
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Public Relations
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Influencer Marketing / Single Channel
You are a gamer and don’t know it Agency: LLYC Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Influencer Marketing / Single Channel
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Globes Apart Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto Client: Air Canada Category: Craft / Animation
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Physical Items
Uber Heetch Agency: Marcel / Paris + Heetch / Paris Client: Heetch Category: Physical Items
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Physical Items
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Hackwashing Agency: VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai Client: Lifebuoy Category: Experiential / Immersive / Events
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Ability Signs Agency: Rethink + Decathlon Client: Decathlon Canada Category: Spatial Design / Wayfinding
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated Campaign
Hennesscreen Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Physical Product & Mobile Integration
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography
One House To Save Many Agency: Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney Client: Suncorp Brand Category: Experimental / Internal Projects / R&D
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Moving Image Craft
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Experiential Radio & Audio
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Events & Experiential
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv Client: KyivPride Category: Events & Experiential
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Undercover Avatar Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Single Country or Region / Non-Profit / Charity
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Craft / Storytelling
Our Land Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Craft / Art Direction

2022 IP & Products Bronze Pencil

Rethink + IKEA

IKEA Canada

Repurposeful Instructions

Integrated Digital & Physical Product / In-Market

OS22_IP011B

2022 Direct Marketing Bronze Pencil

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Innovation & Transformation / Innovation in Lockdown

OS22_DM042B

2022 Direct Marketing Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_DM043B

2022 Film Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Television & VOD / Long Form - Single

OS22_FI025B

2022 Film Bronze Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Television & VOD / Long Form - Single

OS22_FI026B

2022 Film Bronze Pencil

Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films

Rocket Mortgage & Rocket Homes

Dream House

Television & VOD / Long Form - Single

OS22_FI027B

2022 Film Bronze Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS22_FI028B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Television & VOD / Long Form - Single

OS22_FI029B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Long Form - Single

OS22_FI030B

2022 Pharma Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Innovation & Transformation / Innovation in Pharma

OS22_PH012B

2022 Branded Entertainment Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Craft / Use of Technology

OS22_BE038B

2022 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Craft / Use of Technology

OS22_BE039B

2022 Branded Entertainment Bronze Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Craft / Use of Technology

OS22_BE040B

2022 Creative Use of Data Bronze Pencil

HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS

OBSERVATOIRE DES INEGALITES

MONOPOLY OF INEQUALITIES

Experiential & Immersive

OS22_CU012B

2022 Public Relations Bronze Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Public Relations

OS22_PR028B

2022 Social Media Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Influencer Marketing / Single Channel

OS22_SM033B

2022 Social Media Bronze Pencil

LLYC

MULTIÓPTICAS

You are a gamer and don’t know it

Influencer Marketing / Single Channel

OS22_SM034B

2022 Social Media Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Influencer Marketing / Single Channel

OS22_SM035B

2022 Integrated Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

OS22_IG014B

2022 Integrated Bronze Pencil

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Brand Partnerships

OS22_IG015B

2022 Integrated Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_IG016B

2022 Design Bronze Pencil

FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto

Air Canada

Globes Apart

Craft / Animation

OS22_DE051B

2022 Branded Entertainment Bronze Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_BE029B

2022 Branded Entertainment Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Experiential / In-Person Events

OS22_BE030B

2022 Pharma Bronze Pencil

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Print

OS22_PH010B

2022 Direct Marketing Bronze Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Physical Items

OS22_DM024B

2022 Direct Marketing Bronze Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Physical Items

OS22_DM025B

2022 Direct Marketing Bronze Pencil

Marcel / Paris + Heetch / Paris

Heetch

Uber Heetch

Physical Items

OS22_DM026B

2022 Direct Marketing Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Physical Items

OS22_DM027B

2022 Health & Wellness Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Experiential / Immersive / Events

OS22_HW018B

2022 Health & Wellness Bronze Pencil

VMLY&R Commerce / Mumbai + Hindustan Unilever Limited / Mumbai

Lifebuoy

Hackwashing

Experiential / Immersive / Events

OS22_HW019B

2022 Experiential & Immersive Bronze Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Events / Stunts / Competitions / In-Person

OS22_EX019B

2022 Design Bronze Pencil

Rethink + Decathlon

Decathlon Canada

Ability Signs

Spatial Design / Wayfinding

OS22_DE045B

2022 Direct Marketing Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Targeted Video / Online

OS22_DM029B

2022 Direct Marketing Bronze Pencil

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Integrated Campaign

OS22_DM037B

2022 Interactive, Online & Mobile Bronze Pencil

BETC / Paris + GUM / Paris + General Pop / Paris

Hennessy

Hennesscreen

Physical Product & Mobile Integration

OS22_IN026B

2022 Out of Home Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_OH027B

2022 IP & Products Bronze Pencil

Leo Burnett Australia / Sydney + The Glue Society / Sydney + Revolver / Sydney

Suncorp Brand

One House To Save Many

Experimental / Internal Projects / R&D

OS22_IP012B

2022 Moving Image Craft Bronze Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI058B

2022 Radio & Audio Bronze Pencil

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Experiential Radio & Audio

OS22_RA016B

2022 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Events & Experiential

OS22_PR018B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

OS22_PR019B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

OS22_PR020B

2022 Public Relations Bronze Pencil

Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv

KyivPride

Motherland Pride

Events & Experiential

OS22_PR021B

2022 Interactive, Online & Mobile Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_IN029B

2022 Creative Effectiveness Bronze Pencil

Havas Play + Association Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Single Country or Region / Non-Profit / Charity

OS22_CE014B

2022 Radio & Audio Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA018B

2022 Integrated Bronze Pencil

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Craft / Storytelling

OS22_IG019B

2022 Branded Entertainment Bronze Pencil

Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México

AB INBEV

Our Land

Craft / Art Direction

OS22_BE036B

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Craft / Art Direction

OS22_BE037B

Follow Us