The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago Client: Goldfish Category: User-Generated Content
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Print
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Vicious Circle Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
David’s Unusables Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Direct Marketing
Air Max Day Worldwide Agency: Nike / Portland + Stink Studios / New York Client: Nike Category: Digital Design
MONOPOLY OF INEQUALITIES Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS Client: OBSERVATOIRE DES INEGALITES Category: Experiential & Immersive
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles Client: TikTok Category: Television & VOD / Long Form - Single
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Spatial Design / Architecture
The Truth Takes a Journalist Agency: Droga5 / New York + Wave Studios / New York + Somesuch + Walker Client: The New York Times Category: Sound Editing
The spider and the window Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin Client: Samsung Electronics GmbH Category: Cinema Advertising
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Cinema Advertising
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Online Community / Use of Existing Platform
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Online Community / Use of Existing Platform
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Current Event Response
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Audio
Our Land Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Craft / Art Direction
Black Business Beats Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Visual Effects / Single
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Creative Effectiveness / Consumer / Brand
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Creative Effectiveness / Consumer / Brand
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Casting
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Homeless Bank Account Agency: Wunderman Thompson / London Client: HSBC UK Category: Brand Partnerships
Dr Rick Will See You Now Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios Client: Progressive Insurance Category: Craft / Writing
Hear My Voice/Escucha mi voz Agency: GSD&M / Austin + Workman Publishing / New York Client: Project Amplify Category: Craft / Writing
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Events & Experiential
BERLIN'S HEART STANDS STILL. Agency: Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
The BVG Hempticket – Come home, calm down. Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Events & Experiential
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events & Experiential
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Custom Content
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Custom Content
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Writing
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Moving Image Craft
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Out of Home / Series
Apple Music Spatial Audio Launch Agency: Apple Marcom Client: Apple Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
The Unkown Heroes Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis Client: ICRC International Committee of The Red Cross Category: Film
Convergence Station Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Meow Wolf Category: Production Design

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago

Goldfish

Go For The Handful

User-Generated Content

OS22_FI037B

2022 Health & Wellness Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Print

OS22_HW025B

2022 Film Bronze Pencil

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Brand Partnerships

OS22_FI038B

2022 Film Bronze Pencil

Wunderman Thompson / London + Knucklehead

HSBC UK

Vicious Circle

Brand Partnerships

OS22_FI039B

2022 Health & Wellness Bronze Pencil

Special / Auckland + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David’s Unusables

Direct Marketing

OS22_HW021B

2022 Design Bronze Pencil

Nike / Portland + Stink Studios / New York

Nike

Air Max Day Worldwide

Digital Design

OS22_DE040B

2022 Creative Use of Data Bronze Pencil

HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS

OBSERVATOIRE DES INEGALITES

MONOPOLY OF INEQUALITIES

Experiential & Immersive

OS22_CU012B

2022 Film Bronze Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Television & VOD / Long Form - Single

OS22_FI025B

2022 Film Bronze Pencil

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Television & VOD / Long Form - Single

OS22_FI026B

2022 Film Bronze Pencil

Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films

Rocket Mortgage & Rocket Homes

Dream House

Television & VOD / Long Form - Single

OS22_FI027B

2022 Film Bronze Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Television & VOD / Long Form - Single

OS22_FI028B

2022 Film Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Television & VOD / Long Form - Single

OS22_FI029B

2022 Film Bronze Pencil

Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles

TikTok

You Have To See It

Television & VOD / Long Form - Single

OS22_FI030B

2022 Design Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Spatial Design / Architecture

OS22_DE044B

2022 Music & Sound Craft Bronze Pencil

Droga5 / New York + Wave Studios / New York + Somesuch + Walker

The New York Times

The Truth Takes a Journalist

Sound Editing

OS22_MS023B

2022 Film Bronze Pencil

Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin

Samsung Electronics GmbH

The spider and the window

Cinema Advertising

OS22_FI034B

2022 Film Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Cinema Advertising

OS22_FI035B

2022 Interactive, Online & Mobile Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Online Community / Use of Existing Platform

OS22_IN020B

2022 Interactive, Online & Mobile Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Online Community / Use of Existing Platform

OS22_IN021B

2022 Public Relations Bronze Pencil

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Current Event Response

OS22_PR024B

2022 Experiential & Immersive Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Experiential Audio

OS22_EX023B

2022 Branded Entertainment Bronze Pencil

Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México

AB INBEV

Our Land

Craft / Art Direction

OS22_BE036B

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Craft / Art Direction

OS22_BE037B

2022 Branded Entertainment Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo

Mercado Livre (Ebazar)

Black Business Beats

Brand Partnerships

OS22_BE034B

2022 Branded Entertainment Bronze Pencil

We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_BE035B

2022 Radio & Audio Bronze Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA018B

2022 Pharma Bronze Pencil

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Print

OS22_PH010B

2022 Direct Marketing Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_DM032B

2022 Moving Image Craft Bronze Pencil

CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London

Prime Video

An Unlikely Friendship

Visual Effects / Single

OS22_MI056B

2022 Creative Effectiveness Bronze Pencil

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Creative Effectiveness / Consumer / Brand

OS22_CE009B

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Creative Effectiveness / Consumer / Brand

OS22_CE010B

2022 Moving Image Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Casting

OS22_MI057B

2022 Out of Home Bronze Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_OH024B

2022 Out of Home Bronze Pencil

Wunderman Thompson / London

HSBC UK

The Homeless Bank Account

Brand Partnerships

OS22_OH025B

2022 Print Bronze Pencil

Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Progressive Insurance

Dr Rick Will See You Now

Craft / Writing

OS22_PT019B

2022 Print Bronze Pencil

GSD&M / Austin + Workman Publishing / New York

Project Amplify

Hear My Voice/Escucha mi voz

Craft / Writing

OS22_PT020B

2022 Public Relations Bronze Pencil

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Events & Experiential

OS22_PR018B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Rabbicorn Films / Hamburg + DELI Hamburg GmbH / Hamburg + Not A Machine GmbH / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

BERLIN'S HEART STANDS STILL.

Events & Experiential

OS22_PR019B

2022 Public Relations Bronze Pencil

Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Berliner Verkehrsbetriebe (BVG) - AöR

The BVG Hempticket – Come home, calm down.

Events & Experiential

OS22_PR020B

2022 Public Relations Bronze Pencil

Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv

KyivPride

Motherland Pride

Events & Experiential

OS22_PR021B

2022 Experiential & Immersive Bronze Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Experiential

OS22_EX025B

2022 Radio & Audio Bronze Pencil

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Custom Content

OS22_RA014B

2022 Radio & Audio Bronze Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Custom Content

OS22_RA015B

2022 Social Media Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Craft / Writing

OS22_SM036B

2022 Moving Image Craft Bronze Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI058B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Out of Home / Series

OS22_DE042B

2022 Design Bronze Pencil

Apple Marcom

Apple

Apple Music Spatial Audio Launch

Craft / Art Direction

OS22_DE047B

2022 Design Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_DE048B

2022 Pharma Bronze Pencil

Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis

ICRC International Committee of The Red Cross

The Unkown Heroes

Film

OS22_PH009B

2022 Moving Image Craft Bronze Pencil

Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland

Meow Wolf

Convergence Station

Production Design

OS22_MI053B

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