The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
Our Land Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México Client: AB INBEV Category: Craft / Art Direction
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Craft / Art Direction
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce
Home Sweet Home Ep2 Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok Client: Tourism Authority of Thailand Category: Innovation & Transformation / Innovation in Lockdown
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Experiential / In-Person Events
The Cold Campaign Agency: Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth Client: Anglicare WA Category: Broadcast / Single
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Music Videos
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Out of Home / Series
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Direct Marketing
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Direct Marketing
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Media Relations
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Media Relations
Hollywood In Your Pocket Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles Client: Apple Category: Editing / Single
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Casting
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Experiential Radio & Audio
The Battle Inside Agency: Cheil / Spain Client: CRIS contra el Cáncer Category: Online & Mobile
Behind the pack Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Online & Mobile
Disease Dilemmas Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney Client: The Garvan Institute of Medical Research Category: Out of Home
Bullying Out Of Home Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm Client: Friends Category: Out of Home
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Cultural Driver
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Cultural Driver
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto Client: Black Business and Professional Association, et al. Category: Cultural Driver
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Creative Effectiveness / Consumer / Brand
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Creative Effectiveness / Consumer / Brand
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Physical Items
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Physical Items
Uber Heetch Agency: Marcel / Paris + Heetch / Paris Client: Heetch Category: Physical Items
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Physical Items
Slow the Burn Agency: 21GRAMS / London Client: Novartis UK Category: Promotional Items
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart Agency: Area 23, An IPG Health Company / New York Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC) Client: Pepsi Category: Promotional / Print Advertisements
Self-Exam Filter Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson Client: Johnson & Johnson Category: Social Media
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Theater to Go Agency: DDB / Budapest Client: Juranyi Theater Category: Innovation & Transformation / Innovation in Lockdown
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Social Post / Single
SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Audio
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Gaming
Undercover Avatar Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Creative Effectiveness / Non-Profit / Charity
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Products
Gender Gaps Agency: +KNAUSS / Hamburg + Die Stube / Hamburg Client: Frauen aufs Podium e.V. Category: Writing / Series
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Spatial Design / Architecture
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Experiential / Virtual Events
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Creative Effectiveness / CSR
A Future Begins Agency: Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London Client: Chipotle Category: Animation / Single

2022 Integrated Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Art Direction

OS22_IG018B

2022 Branded Entertainment Bronze Pencil

Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México

AB INBEV

Our Land

Craft / Art Direction

OS22_BE036B

2022 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Craft / Art Direction

OS22_BE037B

2022 Experiential & Immersive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Ecommerce

OS22_EX021B

2022 Gaming Bronze Pencil

Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok

Tourism Authority of Thailand

Home Sweet Home Ep2

Innovation & Transformation / Innovation in Lockdown

OS22_GA010B

2022 Direct Marketing Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Experiential / In-Person Events

OS22_DM031B

2022 Radio & Audio Bronze Pencil

Wunderman Thompson / Perth + Soundbyte Studios / Perth + Alucinor Productions / Perth

Anglicare WA

The Cold Campaign

Broadcast / Single

OS22_RA013B

2022 Branded Entertainment Bronze Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Music Videos

OS22_BE027B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Out of Home / Series

OS22_DE042B

2022 Direct Marketing Bronze Pencil

Marcel / Paris

Heetch

Uber Heetch

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM040B

2022 Direct Marketing Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM041B

2022 Public Relations Bronze Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Media Relations

OS22_PR016B

2022 Public Relations Bronze Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Media Relations

OS22_PR017B

2022 Moving Image Craft Bronze Pencil

Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles

Apple

Hollywood In Your Pocket

Editing / Single

OS22_MI049B

2022 Moving Image Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Casting

OS22_MI057B

2022 Radio & Audio Bronze Pencil

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Experiential Radio & Audio

OS22_RA016B

2022 Health & Wellness Bronze Pencil

Cheil / Spain

CRIS contra el Cáncer

The Battle Inside

Online & Mobile

OS22_HW022B

2022 Health & Wellness Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Alliance contre le tabac

Behind the pack

Online & Mobile

OS22_HW023B

2022 Health & Wellness Bronze Pencil

BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney

The Garvan Institute of Medical Research

Disease Dilemmas

Out of Home

OS22_HW026B

2022 Health & Wellness Bronze Pencil

Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm

Friends

Bullying Out Of Home

Out of Home

OS22_HW027B

2022 Health & Wellness Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Out of Home

OS22_HW028B

2022 Cultural Driver Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Cultural Driver

OS22_CD003B

2022 Cultural Driver Bronze Pencil

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Cultural Driver

OS22_CD004B

2022 Cultural Driver Bronze Pencil

Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Black Business and Professional Association, et al.

The Micropedia of Microaggressions

Cultural Driver

OS22_CD005B

2022 Print Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_PT018B

2022 Creative Effectiveness Bronze Pencil

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Creative Effectiveness / Consumer / Brand

OS22_CE009B

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Creative Effectiveness / Consumer / Brand

OS22_CE010B

2022 Direct Marketing Bronze Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Physical Items

OS22_DM024B

2022 Direct Marketing Bronze Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Physical Items

OS22_DM025B

2022 Direct Marketing Bronze Pencil

Marcel / Paris + Heetch / Paris

Heetch

Uber Heetch

Physical Items

OS22_DM026B

2022 Direct Marketing Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Physical Items

OS22_DM027B

2022 Pharma Bronze Pencil

21GRAMS / London

Novartis UK

Slow the Burn

Promotional Items

OS22_PH008B

2022 Pharma Bronze Pencil

Area 23, An IPG Health Company / New York

Daiichi Sankyo Inc. / Injectafer

“GREATNESS CAN BE LOST TO FATIGUE” - Mozart

Print

OS22_PH010B

2022 Design Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Pepsi

Better With Pepsi

Promotional / Print Advertisements

OS22_DE038B

2022 Health & Wellness Bronze Pencil

Wunderman Thompson / Sao Paulo + Johnson & Johnson

Johnson & Johnson

Self-Exam Filter

Social Media

OS22_HW024B

2022 Branded Entertainment Bronze Pencil

GUT / Miami + Activision Blizzard / Santa Monica

Activision Blizzard / Call of Duty

Vanguards of Photography

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE033B

2022 Radio & Audio Bronze Pencil

DDB / Budapest

Juranyi Theater

Theater to Go

Innovation & Transformation / Innovation in Lockdown

OS22_RA019B

2022 Social Media Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Social Post / Single

OS22_SM021B

2022 Health & Wellness Bronze Pencil

Area 23, An IPG Health Company / New York

STAND FOR THE SILENT/KAZOO

SOCIAL BULLETS

Craft / Art Direction

OS22_HW030B

2022 Branded Entertainment Bronze Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Audio

OS22_BE028B

2022 Experiential & Immersive Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_EX024B

2022 Gaming Bronze Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Gaming

OS22_GA009B

2022 Creative Effectiveness Bronze Pencil

Havas Play + Association Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Creative Effectiveness / Non-Profit / Charity

OS22_CE012B

2022 Health & Wellness Bronze Pencil

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Products

OS22_HW020B

2022 Moving Image Craft Bronze Pencil

+KNAUSS / Hamburg + Die Stube / Hamburg

Frauen aufs Podium e.V.

Gender Gaps

Writing / Series

OS22_MI048B

2022 Design Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Spatial Design / Architecture

OS22_DE044B

2022 Branded Entertainment Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_BE031B

2022 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Experiential / Virtual Events

OS22_BE032B

2022 Creative Effectiveness Bronze Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Creative Effectiveness / CSR

OS22_CE011B

2022 Moving Image Craft Bronze Pencil

Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London

Chipotle

A Future Begins

Animation / Single

OS22_MI055B

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