The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Brand Partnerships
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client: Samsung Electronics Category: Brand Partnerships
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Brand Partnerships
Hard Calls Save Lives
Agency: AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London
Client: Met Police/Crimestoppers Category: Brand Partnerships
Mythic Quest: Corporate Card Leak
Agency: Apple + Mirimar + Apple TV+ / Los Angeles
Client: Apple TV+ Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Eat Cute
Agency: DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client: DoorDash Category: Brand Partnerships
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand Partnerships
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Agency: The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York
Client: Kraft Macaroni & Cheese Category: Brand Partnerships
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Brand Partnerships
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice Category: Brand Partnerships
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Brand Partnerships
Recolour the Rainbow
Agency: adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London
Client: Skittles Category: Brand Partnerships
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Brand Partnerships
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Brand Partnerships
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS22_BE087M
Award:
2022 Branded Entertainment Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Annual ID:
OS22_BE088M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client:
Samsung Electronics
Title:
Samsung Exposure on Hulu
Category:
Brand Partnerships
Annual ID:
OS22_BE089M
Award:
2022 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Annual ID:
OS22_BE090M
Award:
2022 Branded Entertainment Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Brand Partnerships
Annual ID:
OS22_BE091M
Award:
2022 Radio & Audio Merit Award
Agency:
AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London
Client:
Met Police/Crimestoppers
Title:
Hard Calls Save Lives
Category:
Brand Partnerships
Annual ID:
OS22_RA035M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Apple + Mirimar + Apple TV+ / Los Angeles
Client:
Apple TV+
Title:
Mythic Quest: Corporate Card Leak
Category:
Brand Partnerships
Annual ID:
OS22_IN077M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_IN078M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client:
DoorDash
Title:
Eat Cute
Category:
Brand Partnerships
Annual ID:
OS22_BS037M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand Partnerships
Annual ID:
OS22_BS038M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand Partnerships
Annual ID:
OS22_BS039M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York
Client:
Kraft Macaroni & Cheese
Title:
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Category:
Brand Partnerships
Annual ID:
OS22_BS040M
Award:
2022 Public Relations Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Brand Partnerships
Annual ID:
OS22_PR068M
Award:
2022 Public Relations Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Brand Partnerships
Annual ID:
OS22_PR069M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Brand Partnerships
Annual ID:
OS22_EX057M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_EX058M
Award:
2022 Integrated Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Annual ID:
OS22_IG034M
Award:
2022 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client:
Old Spice
Title:
Old Spice x The Witcher Campaign
Category:
Brand Partnerships
Annual ID:
OS22_IG035M
Award:
2022 Out of Home Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS22_OH049M
Award:
2022 Out of Home Merit Award
Agency:
adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London
Client:
Skittles
Title:
Recolour the Rainbow
Category:
Brand Partnerships
Annual ID:
OS22_OH050M
Award:
2022 Out of Home Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Brand Partnerships
Annual ID:
OS22_OH051M
Award:
2022 Direct Marketing Merit Award
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Annual ID:
OS22_DM095M