The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Writing
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Writing
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Experiential / In-Person Events
Reviews of Hope
Agency: Toaster / Singapore + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Experiential & Installations / Experiential & Immersive
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Experiential & Installations / Experiential & Immersive
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Experiential & Installations / Experiential & Immersive
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Experiential & Immersive
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications Category: Physical Product & Mobile Integration
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Physical Product & Mobile Integration
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths Category: Physical Product & Mobile Integration
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Social Channel / Multi-Platform
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Billboards & Transit / Dynamic Billboards & Transit
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Craft / Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Experiential / Immersive / Events
Molson Hockey Night in Canada: Multilingual Ed.
Agency: Citizen Relations / Toronto + Rethink + Wavemaker / Toronto
Client: Molson Coors Beverage Company Category: Community Building
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Community Building
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Community Building
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Community Building
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Community Building
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Community Building
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Community Building
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Community Building
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Community Building
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Taco Moon
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Innovation & Transformation / Innovation in Out of Home
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Innovation & Transformation / Innovation in Out of Home
Shelter Signboard
Agency: Wunderman Thompson Bangkok
Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Use of Technology
There She Is
Agency: Anomaly / New York
Client: DICK'S Sporting Goods Category: Use of Licensed Music
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Use of Licensed Music
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client: Winamax Category: Use of Licensed Music
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Newspaper / Single
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Newspaper / Single
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single
Target the Rainbow
Agency: DDB / Chicago
Client: Skittles Category: Online & Mobile Video / Pre-Roll
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Online & Mobile Video / Pre-Roll
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Broadcast / Series
Take a Savatical
Agency: Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client: Savanna Category: Broadcast / Series
Sneaky Stings
Agency: HelloFCB+ + Fuelcontent + HeyPapaLegend
Client: NetFlorist Category: Broadcast / Series
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Film
Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Writing
Annual ID:
OS22_IC026M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Writing
Annual ID:
OS22_IC027M
Award:
2022 Branded Entertainment Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE078M
Award:
2022 Health & Wellness Merit Award
Agency:
Toaster / Singapore + Google Indonesia + Essence SEA
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS22_HW077M
Award:
2022 Out of Home Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH046M
Award:
2022 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH047M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH048M
Award:
2022 Creative Use of Data Merit Award
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Experiential & Immersive
Annual ID:
OS22_CU023M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client:
Cox Communications
Title:
Hugs
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN065M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN066M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN067M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM048M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS22_OH039M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Craft / Use of Technology
Annual ID:
OS22_EX061M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_EX062M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_EX063M
Award:
2022 Experiential & Immersive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Annual ID:
OS22_EX064M
Award:
2022 Health & Wellness Merit Award
Agency:
Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW031M
Award:
2022 Health & Wellness Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW032M
Award:
2022 Public Relations Merit Award
Agency:
Citizen Relations / Toronto + Rethink + Wavemaker / Toronto
Client:
Molson Coors Beverage Company
Title:
Molson Hockey Night in Canada: Multilingual Ed.
Category:
Community Building
Annual ID:
OS22_PR042M
Award:
2022 Public Relations Merit Award
Agency:
DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Community Building
Annual ID:
OS22_PR043M
Award:
2022 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Community Building
Annual ID:
OS22_PR044M
Award:
2022 Public Relations Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Community Building
Annual ID:
OS22_PR045M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Community Building
Annual ID:
OS22_PR046M
Award:
2022 Public Relations Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Community Building
Annual ID:
OS22_PR047M
Award:
2022 Public Relations Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Annual ID:
OS22_PR048M
Award:
2022 Public Relations Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Annual ID:
OS22_PR049M
Award:
2022 Public Relations Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Community Building
Annual ID:
OS22_PR050M
Award:
2022 Out of Home Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH075M
Award:
2022 Out of Home Merit Award
Agency:
Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client:
Taco Bell
Title:
Taco Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH076M
Award:
2022 Out of Home Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH077M
Award:
2022 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH078M
Award:
2022 Out of Home Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH079M
Award:
2022 Out of Home Merit Award
Agency:
Wunderman Thompson Bangkok
Client:
Tra Mongkut Fertilizer
Title:
Shelter Signboard
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS22_OH080M
Award:
2022 Moving Image Craft Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Use of Technology
Annual ID:
OS22_MI131M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Anomaly / New York
Client:
DICK'S Sporting Goods
Title:
There She Is
Category:
Use of Licensed Music
Annual ID:
OS22_MS027M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Use of Licensed Music
Annual ID:
OS22_MS028M
Award:
2022 Music & Sound Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Use of Licensed Music
Annual ID:
OS22_MS029M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Single
Annual ID:
OS22_PT024M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Newspaper / Single
Annual ID:
OS22_PT025M
Award:
2022 Print Merit Award
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Newspaper / Single
Annual ID:
OS22_PT026M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN053M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Hate Is Unskippable
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN054M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Starcom + Lowe's Canada
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN055M
Award:
2022 Radio & Audio Merit Award
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Broadcast / Series
Annual ID:
OS22_RA024M
Award:
2022 Radio & Audio Merit Award
Agency:
Grey Advertising Africa / Team Liquid / Johannesburg + Finetune Studios / Johannesburg
Client:
Savanna
Title:
Take a Savatical
Category:
Broadcast / Series
Annual ID:
OS22_RA025M
Award:
2022 Radio & Audio Merit Award
Agency:
HelloFCB+ + Fuelcontent + HeyPapaLegend
Client:
NetFlorist
Title:
Sneaky Stings
Category:
Broadcast / Series
Annual ID:
OS22_RA026M
Award:
2022 Radio & Audio Merit Award
Agency:
Scholz & Friends
Client:
McDonald's
Title:
McDelivery Doorbells
Category:
Broadcast / Series
Annual ID:
OS22_RA027M
Award:
2022 Health & Wellness Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Film
Annual ID:
OS22_HW044M
Award:
2022 Health & Wellness Merit Award
Agency:
Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Annual ID:
OS22_HW045M
