The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Online Films & Video / Long Form - Series
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online Films & Video / Long Form - Series
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Craft / Art Direction
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Non-traditional & Guerrilla Marketing
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Non-traditional & Guerrilla Marketing
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: B2B / Trade Publication
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Social Channel / Multi-Platform
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum Category: Newspaper / Series
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Newspaper / Series
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client: Adobe / Premiere Category: Visual Effects / Single
Rebuild The World - Holidays
Agency: Stink Films / Paris
Client: LEGO Category: Visual Effects / Single
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Visual Effects / Single
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Digital & Online / Ecommerce
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital & Online / Ecommerce
Wilmore Funeral Home
Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client: StarMed Healthcare Category: Creative Effectiveness / CSR
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Creative Effectiveness / CSR
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever Category: Creative Effectiveness / CSR
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Creative Effectiveness / CSR
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films
Client: Save One Person Category: Console Games / Brand Integration / Placement
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Broadcast / Single
Pigeons against the far-right. Give 'em Shit!
Agency: Philipp und Keuntje / Hamburg
Client: Laut gegen Nazis Category: Immersive Spaces
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Brand Partnerships
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá
Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Radio & Audio
The Golden Number
Agency: Nord DDB / Stockholm
Client: McDonald's Category: Innovation & Transformation / Innovation in Radio & Audio
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Experiential / Brand Installations
Peter Schreyer's Roots and Wings
Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client: Hyundai Motor Group Category: Craft / Art Direction
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Craft / Art Direction
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI107M
Award:
2022 Film Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI108M
Award:
2022 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Craft / Art Direction
Annual ID:
OS22_DM097M
Award:
2022 Direct Marketing Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM084M
Award:
2022 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM085M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM086M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM087M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM088M
Award:
2022 Direct Marketing Merit Award
Agency:
TAXI
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM089M
Award:
2022 Print Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
B2B / Trade Publication
Annual ID:
OS22_PT033M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM048M
Award:
2022 Print Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Newspaper / Series
Annual ID:
OS22_PT027M
Award:
2022 Print Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Newspaper / Series
Annual ID:
OS22_PT028M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Newspaper / Series
Annual ID:
OS22_PT029M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client:
Adobe / Premiere
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS22_MI122M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bipolar Studio / Los Angeles
Client:
Porsche
Title:
Electricity
Category:
Visual Effects / Single
Annual ID:
OS22_MI123M
Award:
2022 Moving Image Craft Merit Award
Agency:
Stink Films / Paris
Client:
LEGO
Title:
Rebuild The World - Holidays
Category:
Visual Effects / Single
Annual ID:
OS22_MI124M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Visual Effects / Single
Annual ID:
OS22_MI125M
Award:
2022 Direct Marketing Merit Award
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM071M
Award:
2022 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM072M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
IKEA
Title:
Dollar Catalogue
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM073M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM074M
Award:
2022 Creative Effectiveness Merit Award
Agency:
BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client:
StarMed Healthcare
Title:
Wilmore Funeral Home
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE021M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE022M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Lowe Lintas / Mumbai + MullenLowe / Singapore
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE023M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE024M
Award:
2022 Gaming Merit Award
Agency:
BBDO Group Germany / Berlin + Sweet Films
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Annual ID:
OS22_GA015M
Award:
2022 Gaming Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Annual ID:
OS22_GA016M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX026M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX027M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX029M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX030M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX031M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX032M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Broadcast / Single
Annual ID:
OS22_RA022M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm
Client:
McDonald's
Title:
The Night Whale
Category:
Broadcast / Single
Annual ID:
OS22_RA023M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Laut gegen Nazis
Title:
Pigeons against the far-right. Give 'em Shit!
Category:
Immersive Spaces
Annual ID:
OS22_EX043M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Brand Partnerships
Annual ID:
OS22_EX057M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_EX058M
Award:
2022 Public Relations Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Brand Partnerships
Annual ID:
OS22_PR068M
Award:
2022 Public Relations Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Brand Partnerships
Annual ID:
OS22_PR069M
Award:
2022 Radio & Audio Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
AB InBev / Budweiser
Title:
30 Seconds Singles
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA046M
Award:
2022 Radio & Audio Merit Award
Agency:
Nord DDB / Stockholm
Client:
McDonald's
Title:
The Golden Number
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA047M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Annual ID:
OS22_BE076M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Experiential / Brand Installations
Annual ID:
OS22_BE077M
Award:
2022 Branded Entertainment Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Craft / Art Direction
Annual ID:
OS22_BE092M
Award:
2022 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client:
Hyundai Motor Group
Title:
Peter Schreyer's Roots and Wings
Category:
Craft / Art Direction
Annual ID:
OS22_BE093M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Craft / Art Direction
Annual ID:
OS22_BE094M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Craft / Art Direction
Annual ID:
OS22_BE095M
