The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Physical Product / In-Market
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group Category: Physical Product / In-Market
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico Category: Physical Product / Promotional
#ShowUsEqual
Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client: German Olympic Sports Confederation Category: Physical Product / Promotional
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Product / Promotional
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Physical Product / In-Market
Annual ID:
OS22_IP017M
Award:
2022 IP & Products Merit Award
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Physical Product / In-Market
Annual ID:
OS22_IP018M
Award:
2022 IP & Products Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Physical Product / In-Market
Annual ID:
OS22_IP019M
Award:
2022 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
ECOLATE
Category:
Physical Product / In-Market
Annual ID:
OS22_IP020M
Award:
2022 IP & Products Merit Award
Agency:
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Annual ID:
OS22_IP013M
Award:
2022 IP & Products Merit Award
Agency:
Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client:
German Olympic Sports Confederation
Title:
#ShowUsEqual
Category:
Physical Product / Promotional
Annual ID:
OS22_IP014M
Award:
2022 IP & Products Merit Award
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Annual ID:
OS22_IP015M