The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Big Days - Lifeguard Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
Big Days - Nude Model Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
FlyNet - Smart Home Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main Client: Deutsche Lufthansa Category: Craft / Writing - Single
Day After Day Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Low Budget / 50K - 100K Budget
The World's Strongest Women Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London Client: Allianz p.l.c Category: Low Budget / 50K - 100K Budget
Protective Coloration Melted in Love Agency: Puff / Shanghai Client: Midea Category: Low Budget / 50K - 100K Budget
Bears Agency: DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago Client: Twix Category: Online Films & Video / Short Form - Single
Uber Don't Eats Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Short Form - Single
A Year Without Touch Agency: Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary Client: Calgary Foundation Category: Promotional / Booklets & Brochures
Dollar Catalogue Agency: Ogilvy Taiwan / Taipei Client: IKEA Category: Promotional / Booklets & Brochures
Lost Roads Agency: Commonwealth//McCann / Bogota Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear Agency: Hungry Man / London + Havas / London Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES Agency: Ogilvy / Paris + LUCIE CARE Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The Fall Collection Agency: BBH / London Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Nothingcoin Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual
Animated interactive box Agency: Xi'an Gaopeng / Xi'an Client: LI MING ZHI YAN Category: Craft / Typography
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Taco Moon Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Innovation & Transformation / Innovation in Out of Home
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Innovation & Transformation / Innovation in Out of Home
Shelter Signboard Agency: Wunderman Thompson Bangkok Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Craft / Art Direction
The Fall Collection Agency: BBH / London Client: Burger King UK Category: Craft / Art Direction
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Craft / Art Direction
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Craft / Art Direction
Unity Laces Agency: Joe Public United / Johannesburg Client: Converse Category: Craft / Art Direction
The Bigger Crash Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano Client: Hyundai Global Category: Craft / Art Direction
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Audio
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Audio
Sound It Out Agency: McCann / New York Client: Ad Council Category: Audio
Runtime Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich Client: Ochsner Sport AG Category: Audio
Visual identity for Scandinavian University Press Agency: Anti / Oslo Client: Scandinavian University Press (Universitetsforlaget) Category: Branding / Rebranding
Kia Brand Relaunch Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich Client: Kia Corporation Category: Branding / Rebranding
NYPhil Agency: Ogilvy / New York Client: New York Philharmonic Category: Branding / Rebranding
Gradient Vodka Soda Agency: Trill / Calgary Client: Gradient Beverages Corp. Category: Packaging / Mass-market
Dr Rick Will See You Now Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Repurposeful Instructions Agency: Rethink + IKEA Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
The ScrapsBook Agency: Rethink + IKEA Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Squarespace In-House Agency Agency: Squarespace / New York Client: Squarespace Category: Brand World Creation
LEGO Playwaves Agency: Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney Client: LEGO Australia Category: Experiential Music & Sound
Alexa, what is love? Agency: Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles Client: Ad Council Category: Experiential Music & Sound

2022 Radio & Audio Merit Award

Juniper Park \ TBWA / Toronto + Apollo Studios

New York Fries

Big Days - Lifeguard

Craft / Writing - Single

OS22_RA036M

2022 Radio & Audio Merit Award

Juniper Park \ TBWA / Toronto + Apollo Studios

New York Fries

Big Days - Nude Model

Craft / Writing - Single

OS22_RA037M

2022 Radio & Audio Merit Award

Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main

Deutsche Lufthansa

FlyNet - Smart Home

Craft / Writing - Single

OS22_RA038M

2022 Film Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

Day After Day

Low Budget / 50K - 100K Budget

OS22_FI117M

2022 Film Merit Award

In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London

Allianz p.l.c

The World's Strongest Women

Low Budget / 50K - 100K Budget

OS22_FI118M

2022 Film Merit Award

Puff / Shanghai

Midea

Protective Coloration Melted in Love

Low Budget / 50K - 100K Budget

OS22_FI119M

2022 Film Merit Award

DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago

Twix

Bears

Online Films & Video / Short Form - Single

OS22_FI072M

2022 Film Merit Award

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Short Form - Single

OS22_FI073M

2022 Design Merit Award

Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary

Calgary Foundation

A Year Without Touch

Promotional / Booklets & Brochures

OS22_DE085M

2022 Design Merit Award

Ogilvy Taiwan / Taipei

IKEA

Dollar Catalogue

Promotional / Booklets & Brochures

OS22_DE086M

2022 Branded Entertainment Merit Award

Commonwealth//McCann / Bogota

General Motors / Chevrolet

Lost Roads

Full Length Video / Single or Series / Episodic

OS22_BE056M

2022 Branded Entertainment Merit Award

Digitas / New York + Sephora + Vox Creative / New York + Ventureland

Sephora

The Beauty of Blackness

Full Length Video / Single or Series / Episodic

OS22_BE057M

2022 Branded Entertainment Merit Award

Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab

P&G/Tide

The Tent Mender

Full Length Video / Single or Series / Episodic

OS22_BE058M

2022 Branded Entertainment Merit Award

Hungry Man / London + Havas / London

Vanish

Generation Rewear

Full Length Video / Single or Series / Episodic

OS22_BE059M

2022 Branded Entertainment Merit Award

Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles

P&G

Coded: The Hidden Love of J.C. Leyendecker

Full Length Video / Single or Series / Episodic

OS22_BE060M

2022 Branded Entertainment Merit Award

Ogilvy / Paris + LUCIE CARE

LUCIE CARE

INVISIBLES

Full Length Video / Single or Series / Episodic

OS22_BE061M

2022 Branded Entertainment Merit Award

SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok

Netflix + BRAVO! Studios + GMM Studios International

GFNW Entertainment

Full Length Video / Single or Series / Episodic

OS22_BE062M

2022 Branded Entertainment Merit Award

This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney

Virtus Health

Misunderstandings of Miscarriage

Full Length Video / Single or Series / Episodic

OS22_BE063M

2022 Experiential & Immersive Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Events / Stunts / Competitions / Virtual

OS22_EX033M

2022 Experiential & Immersive Merit Award

BBH / London

Burger King UK

The Fall Collection

Events / Stunts / Competitions / Virtual

OS22_EX034M

2022 Experiential & Immersive Merit Award

Ogilvy Mumbai / India + Wavemaker / Mumbai

Cadbury 5 Star

Nothingcoin

Events / Stunts / Competitions / Virtual

OS22_EX035M

2022 Print Merit Award

Xi'an Gaopeng / Xi'an

LI MING ZHI YAN

Animated interactive box

Craft / Typography

OS22_PT064M

2022 Out of Home Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Innovation & Transformation / Innovation in Out of Home

OS22_OH075M

2022 Out of Home Merit Award

Deutsch LA / Los Angeles + Steelhead / Los Angeles

Taco Bell

Taco Moon

Innovation & Transformation / Innovation in Out of Home

OS22_OH076M

2022 Out of Home Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Out of Home

OS22_OH077M

2022 Out of Home Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Innovation & Transformation / Innovation in Out of Home

OS22_OH078M

2022 Out of Home Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Innovation & Transformation / Innovation in Out of Home

OS22_OH079M

2022 Out of Home Merit Award

Wunderman Thompson Bangkok

Tra Mongkut Fertilizer

Shelter Signboard

Innovation & Transformation / Innovation in Out of Home

OS22_OH080M

2022 Out of Home Merit Award

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Craft / Art Direction

OS22_OH052M

2022 Out of Home Merit Award

BBH / London

Burger King UK

The Fall Collection

Craft / Art Direction

OS22_OH053M

2022 Out of Home Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Craft / Art Direction

OS22_OH054M

2022 Out of Home Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Craft / Art Direction

OS22_OH055M

2022 Out of Home Merit Award

Joe Public United / Johannesburg

Converse

Unity Laces

Craft / Art Direction

OS22_OH056M

2022 Out of Home Merit Award

Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Hyundai Global

The Bigger Crash

Craft / Art Direction

OS22_OH057M

2022 Design Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Innovation & Transformation / Innovation in Lockdown

OS22_DE164M

2022 Branded Entertainment Merit Award

DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Audio

OS22_BE068M

2022 Branded Entertainment Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Audio

OS22_BE069M

2022 Branded Entertainment Merit Award

McCann / New York

Ad Council

Sound It Out

Audio

OS22_BE070M

2022 Branded Entertainment Merit Award

thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich

Ochsner Sport AG

Runtime

Audio

OS22_BE071M

2022 Design Merit Award

Anti / Oslo

Scandinavian University Press (Universitetsforlaget)

Visual identity for Scandinavian University Press

Branding / Rebranding

OS22_DE061M

2022 Design Merit Award

INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich

Kia Corporation

Kia Brand Relaunch

Branding / Rebranding

OS22_DE062M

2022 Design Merit Award

Ogilvy / New York

New York Philharmonic

NYPhil

Branding / Rebranding

OS22_DE063M

2022 Design Merit Award

Trill / Calgary

Gradient Beverages Corp.

Gradient Vodka Soda

Packaging / Mass-market

OS22_DE094M

2022 Print Merit Award

Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Progressive Insurance

Dr Rick Will See You Now

Promotional Items / Booklets / Books / Brochures

OS22_PT040M

2022 Print Merit Award

Rethink + IKEA

IKEA Canada

Repurposeful Instructions

Promotional Items / Booklets / Books / Brochures

OS22_PT041M

2022 Print Merit Award

Rethink + IKEA

IKEA Canada

The ScrapsBook

Promotional Items / Booklets / Books / Brochures

OS22_PT042M

2022 Direct Marketing Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_DM063M

2022 Brand-Side / In-House Merit Award

Squarespace / New York

Squarespace

Squarespace In-House Agency

Brand World Creation

OS22_BS032M

2022 Music & Sound Craft Merit Award

Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney

LEGO Australia

LEGO Playwaves

Experiential Music & Sound

OS22_MS025M

2022 Music & Sound Craft Merit Award

Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles

Ad Council

Alexa, what is love?

Experiential Music & Sound

OS22_MS026M

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