The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Custom Content
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotá
Client: AB InBev / Budweiser Category: Custom Content
Yellowjackets Main Title
Agency: Digital Kitchen / Los Angeles
Client: Showtime Category: Title Sequences
Only Murderers in the Building Main Title
Agency: Elastic / Santa Monica
Client: Hulu Category: Title Sequences
The Andy Warhol Diaries Main Title
Agency: Elastic / Santa Monica
Client: Netflix Category: Title Sequences
The White Lotus - Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Innovation & Transformation / Innovation in Lockdown
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Innovation & Transformation / Innovation in Lockdown
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music
Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown
Adidas - ZX Omni Magazine
Agency: adidas / herzo + Slate / New York + Johannes Leonardo / New York
Client: adidas Category: Editorial / Magazines & Newspapers
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Craft / Photography
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King Category: Craft / Photography
Proper Dining
Agency: INGO / Hamburg + Ogilvy Germany + Burger King Germany / Hannover + CAW Media GmbH / Buende
Client: Burger King Germany Category: Craft / Photography
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Photography
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive Category: Craft / Photography
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
“GREATNESS CAN BE LOST TO FATIGUE” - Mozart
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Craft / Art Direction
The First Posters to Help Treat Aphasia
Agency: Area 23, An IPG Health Company / New York + Constant Therapy Health / Newton
Client: Constant Therapy Health/Constant Therapy Category: Craft / Art Direction
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Craft / Art Direction
Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Tough at Heart
Agency: FCBCURE, An IPG Health Company / Parsippany + Merck Pharmaceuticals / Kenilworth
Client: Merck/VERQUVO Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Newspaper / Single
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Newspaper / Single
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Newspaper / Single
The Sensory Auction
Agency: BBDO / New York
Client: Bacardi Bombay Sapphire Category: Spatial Design / Experiential & Immersive
The Brave List
Agency: Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Spatial Design / Experiential & Immersive
Greenwood Rising: Black Wall Street History Center
Agency: Local Projects / New York + Loyal Kaspar / New York + Selser Schaefer Architects / Tulsa + Trey Thaxton / Goldmill / Tulsa
Client: The 1921 Tulsa Race Massacre Centennial Commission Category: Spatial Design / Experiential & Immersive
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Broadcast / Single
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: NFTs & the Metaverse / NFTs
Project Understood
Agency: FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Film
Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Craft / Printing & Production
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client: Apple TV+ Category: Social Channel / Single Platform
#RealVoicesofPride
Agency: Edelman / Madrid
Client: FELGTB Category: Social Channel / Single Platform
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Social Channel / Single Platform
#TheMissingPeace
Agency: Leo Burnett / Beirut
Client: UN Women Lebanon Category: Social Channel / Single Platform
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes Category: Social Channel / Single Platform
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Social Channel / Single Platform
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Social Channel / Single Platform
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: Social Channel / Single Platform
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Social Channel / Single Platform