The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pinatex Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
Timelapse in Google Earth Agency: Google + Google Creative Lab Client: Google Category: Best of Design
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Best of Gaming
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Best of Film
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
Vienna strips on OnlyFans Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Best of IP & Products
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Branded Entertainment
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
David's Unusables Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Best of Radio & Audio
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Creative Use of Data
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Out of Home
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Best of Print

2022 Health & Wellness Best of Discipline Pencil

L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Best of Health & Wellness

OS22_HW001G

2022 Design Best of Discipline Pencil

Google + Google Creative Lab

Google

Timelapse in Google Earth

Best of Design

OS22_DE001G

2022 Gaming Best of Discipline Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Best of Gaming

OS22_GA001G

2022 Interactive & Mobile Craft Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Interactive & Mobile Craft

OS22_IC001G

2022 Film Best of Discipline Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Best of Film

OS22_FI001G

2022 Moving Image Craft Best of Discipline Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Best of Moving Image Craft

OS22_MI001G

2022 Interactive, Online & Mobile Best of Discipline Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Best of Interactive, Online & Mobile

OS22_IN001G

2022 Music & Sound Craft Best of Discipline Pencil

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Best of Music & Sound Craft

OS22_MS001G

2022 Social Media Best of Discipline Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Best of Social Media

OS22_SM001G

2022 Brand-Side / In-House Best of Discipline Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Best of Brand-Side / In-House

OS22_BS001G

2022 Public Relations Best of Discipline Pencil

Jung von Matt DONAU GmbH / Vienna

Vienna Tourist Board

Vienna strips on OnlyFans

Best of Public Relations

OS22_PR001G

2022 IP & Products Best of Discipline Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Best of IP & Products

OS22_IP001G

2022 Branded Entertainment Best of Discipline Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Best of Branded Entertainment

OS22_BE001G

2022 Creative Effectiveness Best of Discipline Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Best of Creative Effectiveness

OS22_CE001G

2022 Pharma Best of Discipline Pencil

Special / Auckland + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Best of Pharma

OS22_PH001G

2022 Radio & Audio Best of Discipline Pencil

Dentsu Creative / Bengaluru

VICE World News

The Unfiltered History Tour

Best of Radio & Audio

OS22_RA001G

2022 Direct Marketing Best of Discipline Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Best of Direct Marketing

OS22_DM001G

2022 Creative Use of Data Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Creative Use of Data

OS22_CU001G

2022 Integrated Best of Discipline Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Best of Integrated

OS22_IG001G

2022 Out of Home Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Out of Home

OS22_OH001G

2022 Experiential & Immersive Best of Discipline Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Best of Experiential & Immersive

OS22_EX001G

2022 Print Best of Discipline Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Best of Print

OS22_PT001G

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