The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CU001G.jpg)
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Show
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IP001G.jpg)
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Best of IP & Products
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CU001G.jpg)
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Creative Use of Data
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PH001G.jpg)
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IN001G.jpg)
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PR001G.jpg)
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Best of Public Relations
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CE001G.jpg)
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Best of Creative Effectiveness
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH001G.jpg)
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Out of Home
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_DM001G.jpg)
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Best of Direct Marketing
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_RA001G.jpg)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Best of Radio & Audio
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PT001G.jpg)
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Best of Print
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_DE001G.jpg)
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Best of Design
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_GA001G.jpg)
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Best of Gaming
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MS001G.jpg)
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Best of Music & Sound Craft
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_EX001G.jpg)
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Experiential & Immersive
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IC001G.jpg)
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Best of Interactive & Mobile Craft
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IG001G.jpg)
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Best of Integrated
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_BS001G.jpg)
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FI001G.jpg)
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Best of Film
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SM001G.jpg)
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_BE001G.jpg)
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Best of Branded Entertainment
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_HW001G.jpg)
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CM001G.jpg)
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: CMO Pencil
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FP001F.jpg)
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Fusion Pencil
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FP002F.jpg)
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Fusion Pencil
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FP003F.jpg)
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client: Black Business and Professional Association, et al. Category: Fusion Pencil
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SD001D.jpg)
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Sustainable Development Goals
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SD002D.jpg)
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Sustainable Development Goals
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_GP001E.jpg)
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
![](/images/userfiles/images/awards/os-green-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_GP002E.jpg)
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Green Pencil
![](/images/userfiles/images/awards/os-green-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH001G.jpg)
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH005G.jpg)
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH006G.jpg)
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IN004G.jpg)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH003G.jpg)
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_EX007G.jpg)
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_RA002G.jpg)
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Broadcast / Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CE004G.jpg)
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IN008G.jpg)
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PR004G.jpg)
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FI009G.jpg)
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MS001G.jpg)
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Music Adaptation / Song
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_EX006G.jpg)
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MI019G.jpg)
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MI020G.jpg)
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SM003G.jpg)
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Social Post / Real-time Response
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CU001G.jpg)
Award:
2022 Best of Show Best of Show Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Show
Annual ID:
OS22_CU001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IP001G.jpg)
Award:
2022 IP & Products Best of Discipline Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Annual ID:
OS22_IP001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CU001G.jpg)
Award:
2022 Creative Use of Data Best of Discipline Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Annual ID:
OS22_CU001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PH001G.jpg)
Award:
2022 Pharma Best of Discipline Pencil
Agency:
Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Best of Pharma
Annual ID:
OS22_PH001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IN001G.jpg)
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS22_IN001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PR001G.jpg)
Award:
2022 Public Relations Best of Discipline Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Annual ID:
OS22_PR001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CE001G.jpg)
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Annual ID:
OS22_CE001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH001G.jpg)
Award:
2022 Out of Home Best of Discipline Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Out of Home
Annual ID:
OS22_OH001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_DM001G.jpg)
Award:
2022 Direct Marketing Best of Discipline Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Annual ID:
OS22_DM001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_RA001G.jpg)
Award:
2022 Radio & Audio Best of Discipline Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Annual ID:
OS22_RA001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PT001G.jpg)
Award:
2022 Print Best of Discipline Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Best of Print
Annual ID:
OS22_PT001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MI001G.jpg)
Award:
2022 Moving Image Craft Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Annual ID:
OS22_MI001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_DE001G.jpg)
Award:
2022 Design Best of Discipline Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Annual ID:
OS22_DE001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_GA001G.jpg)
Award:
2022 Gaming Best of Discipline Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Annual ID:
OS22_GA001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MS001G.jpg)
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Annual ID:
OS22_MS001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_EX001G.jpg)
Award:
2022 Experiential & Immersive Best of Discipline Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Experiential & Immersive
Annual ID:
OS22_EX001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IC001G.jpg)
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS22_IC001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IG001G.jpg)
Award:
2022 Integrated Best of Discipline Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Annual ID:
OS22_IG001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_BS001G.jpg)
Award:
2022 Brand-Side / In-House Best of Discipline Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Best of Brand-Side / In-House
Annual ID:
OS22_BS001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FI001G.jpg)
Award:
2022 Film Best of Discipline Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Best of Film
Annual ID:
OS22_FI001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SM001G.jpg)
Award:
2022 Social Media Best of Discipline Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Annual ID:
OS22_SM001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_BE001G.jpg)
Award:
2022 Branded Entertainment Best of Discipline Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Annual ID:
OS22_BE001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_HW001G.jpg)
Award:
2022 Health & Wellness Best of Discipline Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Annual ID:
OS22_HW001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PP001P.jpg)
Award:
2022 Penta Pencil Penta Pencil
Agency:
Ogilvy UK / London
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Annual ID:
OS22_PP001P
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CM001G.jpg)
Award:
2022 CMO Pencil CMO Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
CMO Pencil
Annual ID:
OS22_CM001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FP001F.jpg)
Award:
2022 Fusion Pencil Fusion Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Annual ID:
OS22_FP001F
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FP002F.jpg)
Award:
2022 Fusion Pencil Fusion Pencil
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Fusion Pencil
Annual ID:
OS22_FP002F
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FP003F.jpg)
Award:
2022 Fusion Pencil Fusion Pencil
Agency:
Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client:
Black Business and Professional Association, et al.
Title:
The Micropedia of Microaggressions
Category:
Fusion Pencil
Annual ID:
OS22_FP003F
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SD001D.jpg)
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Sustainable Development Goals
Annual ID:
OS22_SD001D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SD002D.jpg)
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Sustainable Development Goals
Annual ID:
OS22_SD002D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_GP001E.jpg)
Award:
2022 Green Pencil Green Pencil
Agency:
L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Annual ID:
OS22_GP001E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_GP002E.jpg)
Award:
2022 Green Pencil Green Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Annual ID:
OS22_GP002E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH001G.jpg)
Award:
2022 Out of Home Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH005G.jpg)
Award:
2022 Out of Home Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH005G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH006G.jpg)
Award:
2022 Out of Home Gold Pencil
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH006G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IN004G.jpg)
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN004G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_OH003G.jpg)
Award:
2022 Out of Home Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS22_OH003G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_EX007G.jpg)
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Annual ID:
OS22_EX007G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MS002G.jpg)
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Apple
Client:
Apple
Title:
Fumble
Category:
Use of Licensed Music
Annual ID:
OS22_MS002G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MS003G.jpg)
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
BABEL / Paris
Client:
Santé public France
Title:
We, the lovers
Category:
Use of Licensed Music
Annual ID:
OS22_MS003G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_RA002G.jpg)
Award:
2022 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Broadcast / Series
Annual ID:
OS22_RA002G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_CE004G.jpg)
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
Juniper Park \ TBWA / Toronto
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS22_CE004G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_IN008G.jpg)
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN008G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_PR004G.jpg)
Award:
2022 Public Relations Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Annual ID:
OS22_PR004G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_FI009G.jpg)
Award:
2022 Film Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI009G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MS001G.jpg)
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Annual ID:
OS22_MS001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_EX006G.jpg)
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_EX006G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MI019G.jpg)
Award:
2022 Moving Image Craft Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI019G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_MI020G.jpg)
Award:
2022 Moving Image Craft Gold Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI020G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2022/thumbs/OS22_SM003G.jpg)