The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Active Engagement / Call to Action
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Active Engagement / Call to Action
Save it See it Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Active Engagement / Call to Action
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Active Engagement / Call to Action
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Active Engagement / Call to Action
Hot Dog Pact Agency: Rethink + Kraft Heinz Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
Hate to Protect Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Active Engagement / Call to Action
Tweet Tape Agency: Dunn&Co. / Tampa Client: Tampa Bay Lightning Category: Active Engagement / Call to Action
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Active Engagement / Call to Action
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Apple TV+ Ted Lasso - Toast Me Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Active Engagement / Call to Action

2022 Social Media Silver Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Active Engagement / Call to Action

OS22_SM015S

2022 Social Media Silver Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Active Engagement / Call to Action

OS22_SM016S

2022 Social Media Bronze Pencil

GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles

AB InBev / Michelob ULTRA

Save it See it

Active Engagement / Call to Action

OS22_SM025B

2022 Social Media Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Active Engagement / Call to Action

OS22_SM026B

2022 Social Media Bronze Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Active Engagement / Call to Action

OS22_SM027B

2022 Social Media Bronze Pencil

Rethink + Kraft Heinz

Kraft Heinz Canada

Hot Dog Pact

Active Engagement / Call to Action

OS22_SM028B

2022 Social Media Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Guides TAO

Hate to Protect

Active Engagement / Call to Action

OS22_SM029B

2022 Social Media Merit Award

Dunn&Co. / Tampa

Tampa Bay Lightning

Tweet Tape

Active Engagement / Call to Action

OS22_SM069M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Active Engagement / Call to Action

OS22_SM070M

2022 Social Media Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Active Engagement / Call to Action

OS22_SM071M

2022 Social Media Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Active Engagement / Call to Action

OS22_SM072M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Ted Lasso - Toast Me

Active Engagement / Call to Action

OS22_SM073M

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