The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Adventures With Zeee Bucks Agency: BUCK + R/GA / New York Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Oakley KATO - AR Launch Experience Agency: Oakley + Kamp Grizzly Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Behind the pack Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)

2022 Interactive, Online & Mobile Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN005G

2022 Branded Entertainment Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE007G

2022 Experiential & Immersive Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX016S

2022 Experiential & Immersive Bronze Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX022B

2022 Branded Entertainment Bronze Pencil

GUT / Miami + Activision Blizzard / Santa Monica

Activision Blizzard / Call of Duty

Vanguards of Photography

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_BE033B

2022 Experiential & Immersive Merit Award

DDB / Chicago

Miller

Millerverse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX047M

2022 Experiential & Immersive Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_EX048M

2022 Interactive, Online & Mobile Merit Award

BUCK + R/GA / New York

Ally Bank

Adventures With Zeee Bucks

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN068M

2022 Interactive, Online & Mobile Merit Award

DDB / Chicago

Miller

Millerverse

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN069M

2022 Interactive, Online & Mobile Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN070M

2022 Interactive, Online & Mobile Merit Award

Oakley + Kamp Grizzly

Oakley

Oakley KATO - AR Launch Experience

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN071M

2022 Interactive, Online & Mobile Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Alliance contre le tabac

Behind the pack

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN072M

2022 Interactive, Online & Mobile Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS22_IN073M

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