The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN005G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE007G
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX016S
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
GUT / Miami + Activision Blizzard / Santa Monica
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE033B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX022B
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BUCK + R/GA / New York
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN068M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN069M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN070M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oakley + Kamp Grizzly
Client:
Oakley
Title:
Oakley KATO - AR Launch Experience
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN071M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN072M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN073M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX047M