The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
UnF**k It
Agency: YouTube Creative Studio / New York
Client: YouTube Category: Brand-Side Initiated & Originated Projects
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
The Netflix Marquee
Agency: Netflix
Client: Netflix Category: Brand-Side Initiated & Originated Projects
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Brand-Side Initiated & Originated Projects
New Logo Design
Agency: Amazon / Seattle
Client: Amazon Category: Brand-Side Initiated & Originated Projects
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Brand-Side Initiated & Originated Projects
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Brand-Side Initiated & Originated Projects
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Brand-Side Initiated & Originated Projects
Underrepresented Communities Campaign
Agency: Creative X Meta + Park Pictures + Game 7
Client: Facebook Category: Brand-Side Initiated & Originated Projects
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Brand-Side Initiated & Originated Projects
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Brand-Side Initiated & Originated Projects
Yiddish for Bagel
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Little Big e-Motion
Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Brand-Side Initiated & Originated Projects
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Brand-Side Initiated & Originated Projects
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Brand-Side Initiated & Originated Projects
This Beach is a Coupon
Agency: Propel, Swoop Airlines In-House Agency
Client: Swoop Category: Brand-Side Initiated & Originated Projects
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: Brand-Side Initiated & Originated Projects
Token of Love
Agency: Verizon Creative Marketing / New York + Chibi Labs / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS002G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
YouTube Creative Studio / New York
Client:
YouTube
Title:
UnF**k It
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS003G
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS004S
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Netflix
Client:
Netflix
Title:
The Netflix Marquee
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS007B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client:
Oatly
Title:
The Milk Captcha
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS008B
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS013M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS014M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS015M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS016M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Park Pictures + Game 7
Client:
Facebook
Title:
Underrepresented Communities Campaign
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS017M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS018M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS019M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS020M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Yiddish for Bagel
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS021M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS022M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS023M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS024M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS025M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Propel, Swoop Airlines In-House Agency
Client:
Swoop
Title:
This Beach is a Coupon
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS026M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS027M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Twitch
Client:
Twitch
Title:
Fairy Modmother
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS028M