The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Brand-Side Initiated & Originated Projects
UnF**k It Agency: YouTube Creative Studio / New York Client: YouTube Category: Brand-Side Initiated & Originated Projects
Reverse Label Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
The Netflix Marquee Agency: Netflix Client: Netflix Category: Brand-Side Initiated & Originated Projects
The Milk Captcha Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Brand-Side Initiated & Originated Projects
New Logo Design Agency: Amazon / Seattle Client: Amazon Category: Brand-Side Initiated & Originated Projects
4th of July New York Times Ad Agency: Away / New York + Dippin Sauce / Brooklyn Client: Away Category: Brand-Side Initiated & Originated Projects
Master Ji - A Teachers' Day Tribute Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai Client: BYJU'S Category: Brand-Side Initiated & Originated Projects
Written By Agency: Creative X Meta + Exile + Serial Pictures Client: Meta Category: Brand-Side Initiated & Originated Projects
Underrepresented Communities Campaign Agency: Creative X Meta + Park Pictures + Game 7 Client: Facebook Category: Brand-Side Initiated & Originated Projects
Data for Store Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires Client: AB InBev / BEES Category: Brand-Side Initiated & Originated Projects
Diego's Farewell Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires Client: AB InBev / Quilmes Category: Brand-Side Initiated & Originated Projects
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Brand-Side Initiated & Originated Projects
Yiddish for Bagel Agency: Duolingo / Pittsburgh Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Little Big e-Motion Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul Client: Hyundai Motor Group Category: Brand-Side Initiated & Originated Projects
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Brand-Side Initiated & Originated Projects
Billie Eilish x Beat Saber Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Brand-Side Initiated & Originated Projects
Guardian 200 Years, a Work in Progress Agency: OLIVER Agency / London Client: the Guardian Category: Brand-Side Initiated & Originated Projects
This Beach is a Coupon Agency: Propel, Swoop Airlines In-House Agency Client: Swoop Category: Brand-Side Initiated & Originated Projects
57 Ways To Dine Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto Client: Kraft Heinz / Heinz Ketchup Category: Brand-Side Initiated & Originated Projects
Fairy Modmother Agency: Twitch Client: Twitch Category: Brand-Side Initiated & Originated Projects
Token of Love Agency: Verizon Creative Marketing / New York + Chibi Labs / New York Client: Verizon Category: Brand-Side Initiated & Originated Projects

2022 Brand-Side / In-House Gold Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Brand-Side Initiated & Originated Projects

OS22_BS002G

2022 Brand-Side / In-House Gold Pencil

YouTube Creative Studio / New York

YouTube

UnF**k It

Brand-Side Initiated & Originated Projects

OS22_BS003G

2022 Brand-Side / In-House Silver Pencil

draftLine / Buenos Aires + AB InBev / Buenos Aires

AB InBev / Corona

Reverse Label

Brand-Side Initiated & Originated Projects

OS22_BS004S

2022 Brand-Side / In-House Bronze Pencil

Netflix

Netflix

The Netflix Marquee

Brand-Side Initiated & Originated Projects

OS22_BS007B

2022 Brand-Side / In-House Bronze Pencil

Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam

Oatly

The Milk Captcha

Brand-Side Initiated & Originated Projects

OS22_BS008B

2022 Brand-Side / In-House Merit Award

Amazon / Seattle

Amazon

New Logo Design

Brand-Side Initiated & Originated Projects

OS22_BS013M

2022 Brand-Side / In-House Merit Award

Away / New York + Dippin Sauce / Brooklyn

Away

4th of July New York Times Ad

Brand-Side Initiated & Originated Projects

OS22_BS014M

2022 Brand-Side / In-House Merit Award

BYJU'S / Bengaluru + Dora Digs / Mumbai

BYJU'S

Master Ji - A Teachers' Day Tribute

Brand-Side Initiated & Originated Projects

OS22_BS015M

2022 Brand-Side / In-House Merit Award

Creative X Meta + Exile + Serial Pictures

Meta

Written By

Brand-Side Initiated & Originated Projects

OS22_BS016M

2022 Brand-Side / In-House Merit Award

Creative X Meta + Park Pictures + Game 7

Facebook

Underrepresented Communities Campaign

Brand-Side Initiated & Originated Projects

OS22_BS017M

2022 Brand-Side / In-House Merit Award

draftLine / Buenos Aires + AB InBev / Buenos Aires

AB InBev / BEES

Data for Store

Brand-Side Initiated & Originated Projects

OS22_BS018M

2022 Brand-Side / In-House Merit Award

draftLine / Buenos Aires + AB InBev / Buenos Aires + argentinacine / Buenos Aires

AB InBev / Quilmes

Diego's Farewell

Brand-Side Initiated & Originated Projects

OS22_BS019M

2022 Brand-Side / In-House Merit Award

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Brand-Side Initiated & Originated Projects

OS22_BS020M

2022 Brand-Side / In-House Merit Award

Duolingo / Pittsburgh

Duolingo

Yiddish for Bagel

Brand-Side Initiated & Originated Projects

OS22_BS021M

2022 Brand-Side / In-House Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul

Hyundai Motor Group

Little Big e-Motion

Brand-Side Initiated & Originated Projects

OS22_BS022M

2022 Brand-Side / In-House Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Brand-Side Initiated & Originated Projects

OS22_BS023M

2022 Brand-Side / In-House Merit Award

Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles

Meta Quest [fka Oculus]

Billie Eilish x Beat Saber

Brand-Side Initiated & Originated Projects

OS22_BS024M

2022 Brand-Side / In-House Merit Award

OLIVER Agency / London

the Guardian

Guardian 200 Years, a Work in Progress

Brand-Side Initiated & Originated Projects

OS22_BS025M

2022 Brand-Side / In-House Merit Award

Propel, Swoop Airlines In-House Agency

Swoop

This Beach is a Coupon

Brand-Side Initiated & Originated Projects

OS22_BS026M

2022 Brand-Side / In-House Merit Award

The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto

Kraft Heinz / Heinz Ketchup

57 Ways To Dine

Brand-Side Initiated & Originated Projects

OS22_BS027M

2022 Brand-Side / In-House Merit Award

Twitch

Twitch

Fairy Modmother

Brand-Side Initiated & Originated Projects

OS22_BS028M

2022 Brand-Side / In-House Merit Award

Verizon Creative Marketing / New York + Chibi Labs / New York

Verizon

Token of Love

Brand-Side Initiated & Originated Projects

OS22_BS029M

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