The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Long Live the Prince Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London Client: Kiyan Prince Foundation Category: Brand Partnerships
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
The Impossible Combo Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami Client: Burger King Category: Brand Partnerships
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Mix For Boobs Agency: Ogilvy Social.Lab / Brussels + NGroup Client: NRJ x Pink Ribbon Category: Brand Partnerships
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Brand Partnerships
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Sopranos Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles Client: Chevrolet Category: Brand Partnerships
Vicious Circle Agency: Wunderman Thompson / London + Knucklehead Client: HSBC UK Category: Brand Partnerships
Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Brand Partnerships
Black Business Beats Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Homeless Bank Account Agency: Wunderman Thompson / London Client: HSBC UK Category: Brand Partnerships
OREO Thins Protection Program Agency: the community / Miami + OREO / New York Client: OREO Category: Brand Partnerships
#TogetherAgainstCorona Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships
Old Spice x The Witcher Campaign Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati Client: Old Spice Category: Brand Partnerships
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Heinicke Deal Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light Client: AB InBev / Bud Light Category: Brand Partnerships
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Brand Partnerships
Mythic Quest: Corporate Card Leak Agency: Apple + Mirimar + Apple TV+ / Los Angeles Client: Apple TV+ Category: Brand Partnerships
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Hard Calls Save Lives Agency: AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London Client: Met Police/Crimestoppers Category: Brand Partnerships
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Brand Partnerships
#TogetherAgainstCorona Agency: antoni Holding GmbH / Berlin Client: All #TogetherAgainstCorona Category: Brand Partnerships
Samsung Exposure on Hulu Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas Client: Samsung Electronics Category: Brand Partnerships
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Brand Partnerships
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Brand Partnerships
OREO x Pokémon Agency: 360i / New York + OREO + Media.Monks Client: OREO Category: Brand Partnerships
Recolour the Rainbow Agency: adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London Client: Skittles Category: Brand Partnerships
Shopping - Shop Small Murals Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York Client: Google Category: Brand Partnerships
Eat Cute Agency: DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / San Francisco Client: DoorDash Category: Brand Partnerships
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Brand Partnerships
Billie Eilish x Beat Saber Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Brand Partnerships
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream Agency: The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York Client: Kraft Macaroni & Cheese Category: Brand Partnerships
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Brand Partnerships
Empty Rooms Agency: Happiness / An FCB alliance / Brussels Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships

2022 Integrated Gold Pencil

Engine / London + EA / Guildford + Framestore / London + String and Tins / London

Kiyan Prince Foundation

Long Live the Prince

Brand Partnerships

OS22_IG003G

2022 Experiential & Immersive Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_EX005G

2022 Direct Marketing Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Brand Partnerships

OS22_DM014G

2022 Interactive, Online & Mobile Gold Pencil

DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami

Burger King

The Impossible Combo

Brand Partnerships

OS22_IN006G

2022 Interactive, Online & Mobile Gold Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_IN007G

2022 Radio & Audio Gold Pencil

Ogilvy Social.Lab / Brussels + NGroup

NRJ x Pink Ribbon

Mix For Boobs

Brand Partnerships

OS22_RA007G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Brand Partnerships

OS22_PR004G

2022 Direct Marketing Silver Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_DM020S

2022 Interactive, Online & Mobile Silver Pencil

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Brand Partnerships

OS22_IN019S

2022 Branded Entertainment Silver Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_BE018S

2022 Integrated Bronze Pencil

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

OS22_IG014B

2022 Integrated Bronze Pencil

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Brand Partnerships

OS22_IG015B

2022 Integrated Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_IG016B

2022 Direct Marketing Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Brand Partnerships

OS22_DM038B

2022 Film Bronze Pencil

Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles

Chevrolet

Sopranos

Brand Partnerships

OS22_FI038B

2022 Film Bronze Pencil

Wunderman Thompson / London + Knucklehead

HSBC UK

Vicious Circle

Brand Partnerships

OS22_FI039B

2022 Radio & Audio Bronze Pencil

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Brand Partnerships

OS22_RA017B

2022 Branded Entertainment Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo

Mercado Livre (Ebazar)

Black Business Beats

Brand Partnerships

OS22_BE034B

2022 Branded Entertainment Bronze Pencil

We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_BE035B

2022 Out of Home Bronze Pencil

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_OH024B

2022 Out of Home Bronze Pencil

Wunderman Thompson / London

HSBC UK

The Homeless Bank Account

Brand Partnerships

OS22_OH025B

2022 Public Relations Bronze Pencil

the community / Miami + OREO / New York

OREO

OREO Thins Protection Program

Brand Partnerships

OS22_PR025B

2022 Integrated Merit Award

antoni Holding GmbH / Berlin

All #TogetherAgainstCorona

#TogetherAgainstCorona

Brand Partnerships

OS22_IG034M

2022 Integrated Merit Award

Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati

Old Spice

Old Spice x The Witcher Campaign

Brand Partnerships

OS22_IG035M

2022 Experiential & Immersive Merit Award

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Brand Partnerships

OS22_EX057M

2022 Experiential & Immersive Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_EX058M

2022 Direct Marketing Merit Award

3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light

AB InBev / Bud Light

The Heinicke Deal

Brand Partnerships

OS22_DM095M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Brand Partnerships

OS22_DM096M

2022 Interactive, Online & Mobile Merit Award

Apple + Mirimar + Apple TV+ / Los Angeles

Apple TV+

Mythic Quest: Corporate Card Leak

Brand Partnerships

OS22_IN077M

2022 Interactive, Online & Mobile Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Brand Partnerships

OS22_IN078M

2022 Radio & Audio Merit Award

AMV BBDO / London + Factory / London + Trim Editing / London + Academy Films / London

Met Police/Crimestoppers

Hard Calls Save Lives

Brand Partnerships

OS22_RA035M

2022 Branded Entertainment Merit Award

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Brand Partnerships

OS22_BE087M

2022 Branded Entertainment Merit Award

antoni Holding GmbH / Berlin

All #TogetherAgainstCorona

#TogetherAgainstCorona

Brand Partnerships

OS22_BE088M

2022 Branded Entertainment Merit Award

BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas

Samsung Electronics

Samsung Exposure on Hulu

Brand Partnerships

OS22_BE089M

2022 Branded Entertainment Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Brand Partnerships

OS22_BE090M

2022 Branded Entertainment Merit Award

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Brand Partnerships

OS22_BE091M

2022 Out of Home Merit Award

360i / New York + OREO + Media.Monks

OREO

OREO x Pokémon

Brand Partnerships

OS22_OH049M

2022 Out of Home Merit Award

adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London

Skittles

Recolour the Rainbow

Brand Partnerships

OS22_OH050M

2022 Out of Home Merit Award

BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York

Google

Shopping - Shop Small Murals

Brand Partnerships

OS22_OH051M

2022 Brand-Side / In-House Merit Award

DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / San Francisco

DoorDash

Eat Cute

Brand Partnerships

OS22_BS037M

2022 Brand-Side / In-House Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Brand Partnerships

OS22_BS038M

2022 Brand-Side / In-House Merit Award

Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles

Meta Quest [fka Oculus]

Billie Eilish x Beat Saber

Brand Partnerships

OS22_BS039M

2022 Brand-Side / In-House Merit Award

The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York

Kraft Macaroni & Cheese

Kraft Macaroni & Cheese x Van Leeuwen Ice Cream

Brand Partnerships

OS22_BS040M

2022 Public Relations Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Brand Partnerships

OS22_PR068M

2022 Public Relations Merit Award

Happiness / An FCB alliance / Brussels

OVK / PEVR (PARENTS OF ROAD VICTIMS)

Empty Rooms

Brand Partnerships

OS22_PR069M

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