The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Branding
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Stationery
- Rebranding
- Logo
- Identity System
- Corporate Communications
- Branding Systems / Identities - Television / Film / Online Networks
- Branding Systems / Identities - Print
- Branding Systems / Identities - Integrated
- Branding Systems / Identities - Digital
Award
Agency
Client
Title
Category
Annual ID

Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species Category: Branding / Identity System


National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Branding / Identity System


Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species Category: Branding / Rebranding


9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Branding / Corporate Communications


Girl Scouts of America
Agency: COLLINS / New York
Client: Girl Scouts of America Category: Branding / Identity System


TOKYO 2020 Look of the Games
Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Branding / Identity System


Identity for Health Network of Norway
Agency: Scandinavian Design Group / Oslo
Client: Norsk helsenett (Health Network of Norway) Category: Branding / Identity System


Rio Carnaval - Indentity System
Agency: Tátil Design
Client: Rio Carnaval Category: Branding / Identity System


Visual identity for Scandinavian University Press
Agency: Anti / Oslo
Client: Scandinavian University Press (Universitetsforlaget) Category: Branding / Rebranding


Kia Brand Relaunch
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client: Kia Corporation Category: Branding / Rebranding


FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Branding / Corporate Communications


Award:
2022 Design Gold Pencil
Agency:
Landor & Fitch / Paris
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Identity System
Annual ID:
OS22_DE003G

Award:
2022 Design Gold Pencil
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Logo
Category:
Branding / Logo
Annual ID:
OS22_DE002G

Award:
2022 Design Silver Pencil
Agency:
Rethink + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Branding / Identity System
Annual ID:
OS22_DE022S

Award:
2022 Design Silver Pencil
Agency:
Landor & Fitch / Paris
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Rebranding
Annual ID:
OS22_DE023S

Award:
2022 Design Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Branding / Corporate Communications
Annual ID:
OS22_DE034B

Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Girl Scouts of America
Title:
Girl Scouts of America
Category:
Branding / Identity System
Annual ID:
OS22_DE056M

Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Look of the Games
Category:
Branding / Identity System
Annual ID:
OS22_DE057M

Award:
2022 Design Merit Award
Agency:
Mailchimp + DIA
Client:
Mailchimp
Title:
Motion Identity
Category:
Branding / Identity System
Annual ID:
OS22_DE058M

Award:
2022 Design Merit Award
Agency:
Scandinavian Design Group / Oslo
Client:
Norsk helsenett (Health Network of Norway)
Title:
Identity for Health Network of Norway
Category:
Branding / Identity System
Annual ID:
OS22_DE059M

Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Indentity System
Category:
Branding / Identity System
Annual ID:
OS22_DE060M

Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Annual ID:
OS22_DE055M

Award:
2022 Design Merit Award
Agency:
Anti / Oslo
Client:
Scandinavian University Press (Universitetsforlaget)
Title:
Visual identity for Scandinavian University Press
Category:
Branding / Rebranding
Annual ID:
OS22_DE061M

Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich
Client:
Kia Corporation
Title:
Kia Brand Relaunch
Category:
Branding / Rebranding
Annual ID:
OS22_DE062M

Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Rebranding
Annual ID:
OS22_DE063M
