The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Casting
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Casting
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Casting
Feel the Fire Agency: Romance Films / Cape Town + Joe Public United / Johannesburg Client: Chicken Licken Category: Casting
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Casting
Back to School: Changes Agency: Amazon / Seattle Client: GLAAD Category: Casting
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Casting
Just Send It Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London Client: WhatsApp Inc. Category: Casting
Master Ji - A Teachers' Day Tribute Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai Client: BYJU'S Category: Casting
Machine Gun Mouth Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai Client: Battlegrounds Mobile India Category: Casting
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Casting
We Hockey Agency: Loveboat / Los Angeles + MullenLowe / Los Angeles Client: Arizona Coyotes Anthem Category: Casting
Holy night shift Agency: McCann / Düsseldorf Client: ALDI Category: Casting
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Casting
A Medicine Company Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles Client: Eli Lilly & Company Category: Casting

2022 Moving Image Craft Gold Pencil

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Casting

OS22_MI017G

2022 Moving Image Craft Silver Pencil

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Casting

OS22_MI038S

2022 Moving Image Craft Silver Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Casting

OS22_MI039S

2022 Moving Image Craft Silver Pencil

Romance Films / Cape Town + Joe Public United / Johannesburg

Chicken Licken

Feel the Fire

Casting

OS22_MI040S

2022 Moving Image Craft Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Casting

OS22_MI057B

2022 Moving Image Craft Merit Award

Amazon / Seattle

GLAAD

Back to School: Changes

Casting

OS22_MI132M

2022 Moving Image Craft Merit Award

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Casting

OS22_MI133M

2022 Moving Image Craft Merit Award

BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London

WhatsApp Inc.

Just Send It

Casting

OS22_MI134M

2022 Moving Image Craft Merit Award

BYJU'S / Bengaluru + Dora Digs / Mumbai

BYJU'S

Master Ji - A Teachers' Day Tribute

Casting

OS22_MI135M

2022 Moving Image Craft Merit Award

Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai

Battlegrounds Mobile India

Machine Gun Mouth

Casting

OS22_MI136M

2022 Moving Image Craft Merit Award

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Casting

OS22_MI137M

2022 Moving Image Craft Merit Award

Loveboat / Los Angeles + MullenLowe / Los Angeles

Arizona Coyotes Anthem

We Hockey

Casting

OS22_MI138M

2022 Moving Image Craft Merit Award

McCann / Düsseldorf

ALDI

Holy night shift

Casting

OS22_MI139M

2022 Moving Image Craft Merit Award

Ogilvy UK / London

Dove

Reverse Selfie

Casting

OS22_MI140M

2022 Moving Image Craft Merit Award

Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles

Eli Lilly & Company

A Medicine Company

Casting

OS22_MI141M

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