The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Cinematography
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Single
- Series
Award
Agency
Client
Title
Category
Annual ID

We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Cinematography / Single


The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client: Lululemon Category: Cinematography / Single


New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Cinematography / Single


Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional Category: Cinematography / Single


License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client: DHL Category: Cinematography / Single


One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Cinematography / Single


Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Cinematography / Single


Drive 2 Extremes
Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client: Porsche Middle East & Africa Category: Cinematography / Single


Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Cinematography / Single


The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Cinematography / Single


Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV Category: Cinematography / Single


The Cry
Agency: Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris
Client: 30 Millions d'amis Category: Cinematography / Single


Our Little World
Agency: Rethink + IKEA + Scouts Honour
Client: IKEA Canada Category: Cinematography / Single


Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota Category: Cinematography / Single


Underwater Dance
Agency: SMUGGLER + AMV BBDO / London
Client: Ford Category: Cinematography / Single


Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Cinematography / Single


Award:
2022 Moving Image Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Annual ID:
OS22_MI001G

Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Cinematography / Single
Annual ID:
OS22_MI008G

Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Cinematography / Single
Annual ID:
OS22_MI050B

Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Cinematography / Single
Annual ID:
OS22_MI051B

Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Annual ID:
OS22_MI052B

Award:
2022 Moving Image Craft Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Cinematography / Series
Annual ID:
OS22_MI107M

Award:
2022 Moving Image Craft Merit Award
Agency:
180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client:
DHL
Title:
License To Deliver
Category:
Cinematography / Single
Annual ID:
OS22_MI094M

Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Cinematography / Single
Annual ID:
OS22_MI095M

Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Cinematography / Single
Annual ID:
OS22_MI096M

Award:
2022 Moving Image Craft Merit Award
Agency:
Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Cinematography / Single
Annual ID:
OS22_MI098M

Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Cinematography / Single
Annual ID:
OS22_MI099M

Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Cinematography / Single
Annual ID:
OS22_MI100M

Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client:
AB INBEV
Title:
Our Land
Category:
Cinematography / Single
Annual ID:
OS22_MI101M

Award:
2022 Moving Image Craft Merit Award
Agency:
Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris
Client:
30 Millions d'amis
Title:
The Cry
Category:
Cinematography / Single
Annual ID:
OS22_MI102M

Award:
2022 Moving Image Craft Merit Award
Agency:
Rethink + IKEA + Scouts Honour
Client:
IKEA Canada
Title:
Our Little World
Category:
Cinematography / Single
Annual ID:
OS22_MI103M

Award:
2022 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Annual ID:
OS22_MI104M

Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + AMV BBDO / London
Client:
Ford
Title:
Underwater Dance
Category:
Cinematography / Single
Annual ID:
OS22_MI105M
