The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Use of Visuals
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Craft / Use of Visuals
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Craft / Writing
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Photography
Roast Day Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York Client: Wendy's Category: Craft / Writing
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Honor of Kings - Flourishing Age Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen Client: Tencent Games - King of Glory Category: Craft / VFX & Animation
Where are you really from? Agency: Droga5 / New York + Asian American Federation / New York Client: Asian American Federation Category: Craft / Illustration
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Craft / Illustration
Unbreakable Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
Nature is Calling for Help Agency: Wunderman Thompson Chile / Santiago Client: World Wildlife Fund Category: Craft / Sound Design
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Illustration
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Repeater Agency: Carbon + Antfood Client: OFFF Dach Category: Craft / Animation
Welcome to the Flavourhood Agency: john st. / Toronto Client: DoorDash Canada Category: Craft / Animation
Only keep the best of France Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Craft / Illustration
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Storytelling
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Photography
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Photography
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York Client: Burger King Category: Craft / Writing - Series
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Storytelling
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
TOKYO 2020 Sport Pictograms Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
Lil Sugar – Master of Disguise Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Craft / Illustration
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Craft / Photography
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Craft / Art Direction
A Future Begins Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Erase The Line Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
OUT OF INK Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Craft / Printing & Production
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Craft / Use of Technology
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Craft / Use of Technology
Billie Eilish x Beat Saber Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Craft / Art Direction
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Art Direction
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction
The Netflix Marquee Agency: Netflix Client: Netflix Category: Craft / Writing
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Craft / Storytelling
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Craft / Photography

2022 Social Media Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Use of Visuals

OS22_SM009G

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Craft / Use of Visuals

OS22_SM010G

2022 Experiential & Immersive Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_EX007G

2022 Direct Marketing Gold Pencil

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Craft / Use of Technology

OS22_DM015G

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Dynamic Data Visualization

OS22_EX001G

2022 Experiential & Immersive Gold Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Craft / Dynamic Data Visualization

OS22_EX008G

2022 Experiential & Immersive Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_EX006G

2022 Out of Home Gold Pencil

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Craft / Writing

OS22_OH009G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Photography

OS22_OH011G

2022 Social Media Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York

Wendy's

Roast Day

Craft / Writing

OS22_SM008G

2022 Out of Home Gold Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_OH007G

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_OH008G

2022 Design Gold Pencil

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Craft / Art Direction

OS22_DE015G

2022 Gaming Gold Pencil

SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen

Tencent Games - King of Glory

Honor of Kings - Flourishing Age

Craft / VFX & Animation

OS22_GA004G

2022 Print Gold Pencil

Droga5 / New York + Asian American Federation / New York

Asian American Federation

Where are you really from?

Craft / Illustration

OS22_PT006G

2022 Print Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Craft / Illustration

OS22_PT007G

2022 Pharma Gold Pencil

Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ

Insmed Incorporated/NTMFacts.com

Unbreakable

Craft / Art Direction

OS22_PH004G

2022 Pharma Gold Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Craft / Art Direction

OS22_PH007G

2022 Radio & Audio Gold Pencil

Wunderman Thompson Chile / Santiago

World Wildlife Fund

Nature is Calling for Help

Craft / Sound Design

OS22_RA008G

2022 Design Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Illustration

OS22_DE016G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Craft / Printing & Production

OS22_PT001G

2022 Design Gold Pencil

Carbon + Antfood

OFFF Dach

Repeater

Craft / Animation

OS22_DE017G

2022 Design Gold Pencil

john st. / Toronto

DoorDash Canada

Welcome to the Flavourhood

Craft / Animation

OS22_DE018G

2022 Out of Home Gold Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

Le chocolat des Français

Only keep the best of France

Craft / Illustration

OS22_OH010G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Craft / Use of Technology

OS22_BE008G

2022 Direct Marketing Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_DM022S

2022 Integrated Silver Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Storytelling

OS22_IG009S

2022 Out of Home Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Photography

OS22_OH019S

2022 Out of Home Silver Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Photography

OS22_OH020S

2022 Radio & Audio Silver Pencil

DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York

Burger King

Even More Confusing Times

Craft / Writing - Series

OS22_RA010S

2022 Experiential & Immersive Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Storytelling

OS22_EX017S

2022 Out of Home Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Craft / Art Direction

OS22_OH018S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo

The Tokyo Organising committee of the Olympic and Paralympic Games

TOKYO 2020 Sport Pictograms

Craft / Art Direction

OS22_DE030S

2022 Integrated Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_IG008S

2022 Print Silver Pencil

Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo

Hip Hop Public Health

Lil Sugar – Master of Disguise

Craft / Illustration

OS22_PT013S

2022 Print Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Craft / Photography

OS22_PT014S

2022 Direct Marketing Silver Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_DM021S

2022 Branded Entertainment Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Craft / Art Direction

OS22_BE019S

2022 Branded Entertainment Silver Pencil

Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA

Chipotle

A Future Begins

Craft / Art Direction

OS22_BE020S

2022 Health & Wellness Silver Pencil

Intouch Group / New York + Videocubo.tv / Sao Paolo

The Chrysalis Initiative

Erase The Line

Craft / Art Direction

OS22_HW015S

2022 Print Silver Pencil

Diario La Prensa / Managua + TBWA Nicaragua / Managua

Diario LA PRENSA

OUT OF INK

Craft / Printing & Production

OS22_PT015S

2022 Branded Entertainment Silver Pencil

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Craft / Use of Technology

OS22_BE021S

2022 Branded Entertainment Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Craft / Use of Technology

OS22_BE022S

2022 Integrated Bronze Pencil

Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles

Meta Quest [fka Oculus]

Billie Eilish x Beat Saber

Craft / Art Direction

OS22_IG017B

2022 Integrated Bronze Pencil

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Craft / Art Direction

OS22_IG018B

2022 Print Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Art Direction

OS22_PT018B

2022 Experiential & Immersive Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Craft / Art Direction

OS22_EX024B

2022 Out of Home Bronze Pencil

Netflix

Netflix

The Netflix Marquee

Craft / Writing

OS22_OH026B

2022 Integrated Bronze Pencil

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Craft / Storytelling

OS22_IG019B

2022 Out of Home Bronze Pencil

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Craft / Photography

OS22_OH027B

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