The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eurythenes plasticus Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Creative Effectiveness / CSR
Signal For Help Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Creative Effectiveness / Non-Profit / Charity
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Creative Effectiveness / CSR
Undercover Avatar Agency: Havas Play + Association Enfant Bleu / Paris Client: Association L'Enfant Bleu Category: Creative Effectiveness / Non-Profit / Charity
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Creative Effectiveness / Consumer / Brand
Green Instructions Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Creative Effectiveness / Consumer / Brand
Wilmore Funeral Home Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte Client: StarMed Healthcare Category: Creative Effectiveness / CSR
3362 Falabella.com Agency: Leo Burnett Colombia / Bogotá Client: Falabella Colombia Category: Creative Effectiveness / CSR
Lifebuoy - H for Handwashing Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore Client: Unilever Category: Creative Effectiveness / CSR
Digital Birth Registration Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Creative Effectiveness / CSR
Project Understood Agency: FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Better With Pepsi Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films Client: Pepsi Category: Creative Effectiveness / Consumer / Brand
Invaluable Food Agency: Leo Burnett / Madrid + Attic Films / Madrid Client: Madrid Fusion Category: Creative Effectiveness / Consumer / Brand
#TurnToCold Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Creative Effectiveness / Consumer / Brand
The Clean Jersey Swap Agency: Saatchi & Saatchi / New York Client: Tide Category: Creative Effectiveness / Consumer / Brand
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Creative Effectiveness / Consumer / Brand
OREO VAULT Agency: the community / Miami + OREO / New York Client: OREO Category: Creative Effectiveness / Consumer / Brand

2022 Creative Effectiveness Gold Pencil

BBDO Group Germany / Berlin + Sehsucht GmbH

WWF Germany

Eurythenes plasticus

Creative Effectiveness / Non-Profit / Charity

OS22_CE002G

2022 Creative Effectiveness Silver Pencil

Ogilvy UK / London + Ogilvy / Toronto

Dove

Courage is Beautiful

Creative Effectiveness / CSR

OS22_CE006S

2022 Creative Effectiveness Silver Pencil

Juniper Park \ TBWA / Toronto

Canadian Women's Foundation

Signal For Help

Creative Effectiveness / Non-Profit / Charity

OS22_CE007S

2022 Creative Effectiveness Silver Pencil

INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm

Burger King

Moldy Whopper

Creative Effectiveness / Consumer / Brand

OS22_CE005S

2022 Creative Effectiveness Bronze Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Creative Effectiveness / CSR

OS22_CE011B

2022 Creative Effectiveness Bronze Pencil

Havas Play + Association Enfant Bleu / Paris

Association L'Enfant Bleu

Undercover Avatar

Creative Effectiveness / Non-Profit / Charity

OS22_CE012B

2022 Creative Effectiveness Bronze Pencil

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Creative Effectiveness / Consumer / Brand

OS22_CE009B

2022 Creative Effectiveness Bronze Pencil

Ogilvy Poland / Warsaw

LEGO

Green Instructions

Creative Effectiveness / Consumer / Brand

OS22_CE010B

2022 Creative Effectiveness Merit Award

BooneOakley / Charlotte + StarMed Healthcare / Charlotte

StarMed Healthcare

Wilmore Funeral Home

Creative Effectiveness / CSR

OS22_CE021M

2022 Creative Effectiveness Merit Award

Leo Burnett Colombia / Bogotá

Falabella Colombia

3362 Falabella.com

Creative Effectiveness / CSR

OS22_CE022M

2022 Creative Effectiveness Merit Award

Lowe Lintas / Mumbai + MullenLowe / Singapore

Unilever

Lifebuoy - H for Handwashing

Creative Effectiveness / CSR

OS22_CE023M

2022 Creative Effectiveness Merit Award

Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad

Telenor Pakistan

Digital Birth Registration

Creative Effectiveness / CSR

OS22_CE024M

2022 Creative Effectiveness Merit Award

FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto

Canadian Down Syndrome Society

Project Understood

Creative Effectiveness / Non-Profit / Charity

OS22_CE025M

2022 Creative Effectiveness Merit Award

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Creative Effectiveness / Non-Profit / Charity

OS22_CE026M

2022 Creative Effectiveness Merit Award

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Pepsi

Better With Pepsi

Creative Effectiveness / Consumer / Brand

OS22_CE015M

2022 Creative Effectiveness Merit Award

Leo Burnett / Madrid + Attic Films / Madrid

Madrid Fusion

Invaluable Food

Creative Effectiveness / Consumer / Brand

OS22_CE016M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Procter & Gamble / Tide

#TurnToCold

Creative Effectiveness / Consumer / Brand

OS22_CE017M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York

Tide

The Clean Jersey Swap

Creative Effectiveness / Consumer / Brand

OS22_CE018M

2022 Creative Effectiveness Merit Award

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Creative Effectiveness / Consumer / Brand

OS22_CE019M

2022 Creative Effectiveness Merit Award

the community / Miami + OREO / New York

OREO

OREO VAULT

Creative Effectiveness / Consumer / Brand

OS22_CE020M

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