The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Cultural Driver
The Lost Class Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago Client: Change the Ref Inc. Category: Cultural Driver
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Cultural Driver
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Cultural Driver
The Micropedia of Microaggressions Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto Client: Black Business and Professional Association, et al. Category: Cultural Driver
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Cultural Driver
A CODA Story Agency: Google Brand Studio / San Francisco Client: Google Category: Cultural Driver
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Cultural Driver
Invisible Petitions Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul Client: We Will Stop Femicide Platform Category: Cultural Driver
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Cultural Driver
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Cultural Driver

2022 Cultural Driver Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Cultural Driver

OS22_CD001G

2022 Cultural Driver Silver Pencil

Hungry Man / Los Angeles + Leo Burnett / Chicago

Change the Ref Inc.

The Lost Class

Cultural Driver

OS22_CD002S

2022 Cultural Driver Bronze Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Cultural Driver

OS22_CD003B

2022 Cultural Driver Bronze Pencil

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Cultural Driver

OS22_CD004B

2022 Cultural Driver Bronze Pencil

Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto

Black Business and Professional Association, et al.

The Micropedia of Microaggressions

Cultural Driver

OS22_CD005B

2022 Cultural Driver Merit Award

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Cultural Driver

OS22_CD006M

2022 Cultural Driver Merit Award

Google Brand Studio / San Francisco

Google

A CODA Story

Cultural Driver

OS22_CD007M

2022 Cultural Driver Merit Award

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Cultural Driver

OS22_CD008M

2022 Cultural Driver Merit Award

TBWA\İstanbul / İstanbul + Public Film / İstanbul

We Will Stop Femicide Platform

Invisible Petitions

Cultural Driver

OS22_CD009M

2022 Cultural Driver Merit Award

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Cultural Driver

OS22_CD010M

2022 Cultural Driver Merit Award

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Cultural Driver

OS22_CD011M

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