The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Digital & Online / Ecommerce
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Digital & Online / Websites & Mobile
The Milk Captcha Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Digital & Online / Banners & Pop-ups
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Digital & Online / Websites & Mobile
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Digital & Online / Websites & Mobile
Billion Dollar Collection Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital & Online / Websites & Mobile
Bee Influencer Agency: Publicis Conseil / Paris Client: Fondation de France Category: Digital & Online / Websites & Mobile
World of Excuses Agency: Wunderman Thompson / Melbourne + Activista Client: United Nations Development Programme Category: Digital & Online / Websites & Mobile
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Digital & Online / Ecommerce
Dollar Catalogue Agency: Ogilvy Taiwan / Taipei Client: IKEA Category: Digital & Online / Ecommerce
Non-Fungible Animals Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany Client: WWF Category: Digital & Online / Ecommerce

2022 Direct Marketing Gold Pencil

Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo

Magazine Luiza

Shopping Inside Songs

Digital & Online / Ecommerce

OS22_DM009G

2022 Direct Marketing Bronze Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Digital & Online / Websites & Mobile

OS22_DM033B

2022 Direct Marketing Merit Award

Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam

Oatly

The Milk Captcha

Digital & Online / Banners & Pop-ups

OS22_DM075M

2022 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Digital & Online / Websites & Mobile

OS22_DM066M

2022 Direct Marketing Merit Award

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Digital & Online / Websites & Mobile

OS22_DM067M

2022 Direct Marketing Merit Award

Prime Weber Shandwick / Stockholm + H&M Foundation

H&M Foundation

Billion Dollar Collection

Digital & Online / Websites & Mobile

OS22_DM068M

2022 Direct Marketing Merit Award

Publicis Conseil / Paris

Fondation de France

Bee Influencer

Digital & Online / Websites & Mobile

OS22_DM069M

2022 Direct Marketing Merit Award

Wunderman Thompson / Melbourne + Activista

United Nations Development Programme

World of Excuses

Digital & Online / Websites & Mobile

OS22_DM070M

2022 Direct Marketing Merit Award

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Digital & Online / Ecommerce

OS22_DM071M

2022 Direct Marketing Merit Award

Goodby Silverstein & Partners / San Francisco

Cheetos

Cheetle iD

Digital & Online / Ecommerce

OS22_DM072M

2022 Direct Marketing Merit Award

Ogilvy Taiwan / Taipei

IKEA

Dollar Catalogue

Digital & Online / Ecommerce

OS22_DM073M

2022 Direct Marketing Merit Award

Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany

WWF

Non-Fungible Animals

Digital & Online / Ecommerce

OS22_DM074M

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