The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Digital Design
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Award
Agency
Client
Title
Category
Annual ID

The Unfiltered History Tour
Agency: Dentsu Webchutney / Bengaluru
Client: VICE World News Category: Digital Design


Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike Category: Digital Design


Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design


Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Digital Design


YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Digital Design


The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Digital Design


Yamauchi No.10 Family Office
Agency: mount inc. / Tokyo
Client: Yamauchi No.10 Family Office Category: Digital Design


Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Digital Design


Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital Design


Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital Design


Award:
2022 Design Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Annual ID:
OS22_DE011G

Award:
2022 Design Bronze Pencil
Agency:
Nike / Portland + Stink Studios / New York
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Annual ID:
OS22_DE040B

Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M

Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Digital Design
Annual ID:
OS22_DE107M

Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Digital Design
Annual ID:
OS22_DE108M

Award:
2022 Design Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Digital Design
Annual ID:
OS22_DE109M

Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Digital Design
Annual ID:
OS22_DE110M

Award:
2022 Design Merit Award
Agency:
Media.Monks
Client:
Netflix
Title:
The Witcher: Welcome to the Continent
Category:
Digital Design
Annual ID:
OS22_DE111M

Award:
2022 Design Merit Award
Agency:
mount inc. / Tokyo
Client:
Yamauchi No.10 Family Office
Title:
Yamauchi No.10 Family Office
Category:
Digital Design
Annual ID:
OS22_DE112M

Award:
2022 Design Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Digital Design
Annual ID:
OS22_DE113M

Award:
2022 Design Merit Award
Agency:
Prime Weber Shandwick / Stockholm + H&M Foundation
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Annual ID:
OS22_DE114M
