The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Open Spaces Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut Client: Burberry Category: Direction / Single
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Direction / Single
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Direction / Single
Detectives, Basement, Pavel Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Series
Don't Miss Out Agency: dentsuMB / New York + FTX Client: FTX Category: Direction / Single
Alexa's Body Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
The Lost Class Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago Client: Change the Ref Inc. Category: Direction / Series
We The Culture Agency: Park Pictures / New York + Creative X Meta Client: Facebook Category: Direction / Series
Detectives Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Single
One Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Direction / Single
Day After Day Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: White Ribbon Category: Direction / Single
Skate Nation Ghana Agency: Droga5 / New York + Love Song / New York + Facebook Client: Facebook Category: Direction / Single
Technically Illegal Agency: Droga5 / New York + Little Minx / Los Angeles Client: Reform Alliance Category: Direction / Single
For When It's Time Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Direction / Single
Toll Booth Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles Client: Waka Kotahi Category: Direction / Single
Team Up For Excellence - The Film Agency: FRED & FARID / New York Client: Rémy Martin Category: Direction / Single
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Direction / Single
Facebook x Skate Ghana Agency: Love Song / Los Angeles + Droga5 / New York Client: Facebook Category: Direction / Single
Mind Reader Agency: Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles Client: Amazon Category: Direction / Single
Feel the Fire Agency: Romance Films / Cape Town + Joe Public United / Johannesburg Client: Chicken Licken Category: Direction / Single
New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Direction / Single
License to Deliver Agency: SMUGGLER + 180 Amsterdam Client: DHL Category: Direction / Single
Teenage Dream Agency: SMUGGLER + BBDO / New York Client: Sandy Hook Promise Category: Direction / Single
Holiday - Saving Simon Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Direction / Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Direction / Single

2022 Moving Image Craft Gold Pencil

Riff Raff Films / London + 750mph / London + MPC / London + Final Cut

Burberry

Open Spaces

Direction / Single

OS22_MI002G

2022 Moving Image Craft Gold Pencil

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Direction / Single

OS22_MI003G

2022 Moving Image Craft Gold Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Direction / Single

OS22_MI004G

2022 Moving Image Craft Silver Pencil

Apple + O Positive / Santa Monica

Apple

Detectives, Basement, Pavel

Direction / Series

OS22_MI023S

2022 Moving Image Craft Silver Pencil

dentsuMB / New York + FTX

FTX

Don't Miss Out

Direction / Single

OS22_MI021S

2022 Moving Image Craft Silver Pencil

Hungry Man / New York + Lucky Generals / London

Amazon Alexa

Alexa's Body

Direction / Single

OS22_MI022S

2022 Moving Image Craft Merit Award

Hungry Man / Los Angeles + Leo Burnett / Chicago

Change the Ref Inc.

The Lost Class

Direction / Series

OS22_MI076M

2022 Moving Image Craft Merit Award

Park Pictures / New York + Creative X Meta

Facebook

We The Culture

Direction / Series

OS22_MI077M

2022 Moving Image Craft Merit Award

Apple + O Positive / Santa Monica

Apple

Detectives

Direction / Single

OS22_MI059M

2022 Moving Image Craft Merit Award

BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin

WhatsApp

One

Direction / Single

OS22_MI060M

2022 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

White Ribbon

Day After Day

Direction / Single

OS22_MI061M

2022 Moving Image Craft Merit Award

Droga5 / New York + Love Song / New York + Facebook

Facebook

Skate Nation Ghana

Direction / Single

OS22_MI062M

2022 Moving Image Craft Merit Award

Droga5 / New York + Little Minx / Los Angeles

Reform Alliance

Technically Illegal

Direction / Single

OS22_MI063M

2022 Moving Image Craft Merit Award

Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut

Mars Wrigley / Extra Gum

For When It's Time

Direction / Single

OS22_MI064M

2022 Moving Image Craft Merit Award

FCB New Zealand / Auckland + 3&7 / Los Angeles

Waka Kotahi

Toll Booth

Direction / Single

OS22_MI065M

2022 Moving Image Craft Merit Award

FRED & FARID / New York

Rémy Martin

Team Up For Excellence - The Film

Direction / Single

OS22_MI066M

2022 Moving Image Craft Merit Award

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Direction / Single

OS22_MI067M

2022 Moving Image Craft Merit Award

Love Song / Los Angeles + Droga5 / New York

Facebook

Facebook x Skate Ghana

Direction / Single

OS22_MI068M

2022 Moving Image Craft Merit Award

Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles

Amazon

Mind Reader

Direction / Single

OS22_MI069M

2022 Moving Image Craft Merit Award

Romance Films / Cape Town + Joe Public United / Johannesburg

Chicken Licken

Feel the Fire

Direction / Single

OS22_MI070M

2022 Moving Image Craft Merit Award

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Direction / Single

OS22_MI071M

2022 Moving Image Craft Merit Award

SMUGGLER + 180 Amsterdam

DHL

License to Deliver

Direction / Single

OS22_MI072M

2022 Moving Image Craft Merit Award

SMUGGLER + BBDO / New York

Sandy Hook Promise

Teenage Dream

Direction / Single

OS22_MI073M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles

Apple

Holiday - Saving Simon

Direction / Single

OS22_MI074M

2022 Moving Image Craft Merit Award

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Direction / Single

OS22_MI075M

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