The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Editing
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Single
- Series
Award
Agency
Client
Title
Category
Annual ID

We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Editing / Single


One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Editing / Single


Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times Category: Editing / Single


No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Editing / Single


Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Editing / Single


Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Editing / Single


Be Who You Are: Italo Ferreira
Agency: Cut+Run / Santa Monica + Lockt
Client: Oakley Category: Editing / Single


Independent Journalism for an Independent Life - Vera
Agency: Droga5 / New York
Client: The New York Times Category: Editing / Single


The Truth Takes a Journalist
Agency: Final Cut / New York + Droga5 / New York
Client: The New York Times Category: Editing / Single


Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Editing / Single


UnContained
Agency: Outsider Editorial / Toronto + Banfield / Ottawa + Alter Ego / Toronto + Scouts Honour / Toronto
Client: Public Safety Canada Category: Editing / Single


SickKidsMoms Vs Hard Days
Agency: Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Client: SickKids Foundation Category: Editing / Single


Play New | New Girl
Agency: Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client: Nike Category: Editing / Single


Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Editing / Single
Annual ID:
OS22_MI007G

Award:
2022 Moving Image Craft Silver Pencil
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Editing / Single
Annual ID:
OS22_MI028S

Award:
2022 Moving Image Craft Silver Pencil
Agency:
Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Editing / Single
Annual ID:
OS22_MI029S

Award:
2022 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client:
Facebook
Title:
No Comply
Category:
Editing / Single
Annual ID:
OS22_MI030S

Award:
2022 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Editing / Single
Annual ID:
OS22_MI031S

Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Editing / Single
Annual ID:
OS22_MI049B

Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Editing / Single
Annual ID:
OS22_MI084M

Award:
2022 Moving Image Craft Merit Award
Agency:
Cut+Run / Santa Monica + Lockt
Client:
Oakley
Title:
Be Who You Are: Italo Ferreira
Category:
Editing / Single
Annual ID:
OS22_MI085M

Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Vera
Category:
Editing / Single
Annual ID:
OS22_MI086M

Award:
2022 Moving Image Craft Merit Award
Agency:
Final Cut / New York + Droga5 / New York
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Editing / Single
Annual ID:
OS22_MI087M

Award:
2022 Moving Image Craft Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Editing / Single
Annual ID:
OS22_MI088M

Award:
2022 Moving Image Craft Merit Award
Agency:
Outsider Editorial / Toronto + Banfield / Ottawa + Alter Ego / Toronto + Scouts Honour / Toronto
Client:
Public Safety Canada
Title:
UnContained
Category:
Editing / Single
Annual ID:
OS22_MI089M

Award:
2022 Moving Image Craft Merit Award
Agency:
Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Client:
SickKids Foundation
Title:
SickKidsMoms Vs Hard Days
Category:
Editing / Single
Annual ID:
OS22_MI090M

Award:
2022 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Editing / Single
Annual ID:
OS22_MI091M

Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client:
Nike
Title:
Play New | New Girl
Category:
Editing / Single
Annual ID:
OS22_MI092M
