The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person
The Breakaway Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv Client: KyivPride Category: Events / Stunts / Competitions / Virtual
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory Agency: Happiness / An FCB alliance / Brussels Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM Agency: VMLY&R / São Paulo Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The Fall Collection Agency: BBH / London Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Nothingcoin Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual

2022 Experiential & Immersive Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Events / Stunts / Competitions / In-Person

OS22_EX002G

2022 Experiential & Immersive Silver Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Events / Stunts / Competitions / In-Person

OS22_EX011S

2022 Experiential & Immersive Silver Pencil

BBDO Belgium / Brussels

Decathlon

The Breakaway

Events / Stunts / Competitions / Virtual

OS22_EX012S

2022 Experiential & Immersive Silver Pencil

BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Lacoste

The 9th Lane

Events / Stunts / Competitions / Virtual

OS22_EX013S

2022 Experiential & Immersive Silver Pencil

Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv

KyivPride

Motherland Pride

Events / Stunts / Competitions / Virtual

OS22_EX014S

2022 Experiential & Immersive Bronze Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Events / Stunts / Competitions / In-Person

OS22_EX019B

2022 Experiential & Immersive Bronze Pencil

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Events / Stunts / Competitions / Virtual

OS22_EX020B

2022 Experiential & Immersive Merit Award

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Events / Stunts / Competitions / In-Person

OS22_EX026M

2022 Experiential & Immersive Merit Award

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Burger King

The Impossible Combo

Events / Stunts / Competitions / In-Person

OS22_EX027M

2022 Experiential & Immersive Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Events / Stunts / Competitions / In-Person

OS22_EX028M

2022 Experiential & Immersive Merit Award

Happiness / An FCB alliance / Brussels

Canon

ReStory

Events / Stunts / Competitions / In-Person

OS22_EX029M

2022 Experiential & Immersive Merit Award

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Events / Stunts / Competitions / In-Person

OS22_EX030M

2022 Experiential & Immersive Merit Award

VMLY&R / São Paulo

Starbucks

I AM

Events / Stunts / Competitions / In-Person

OS22_EX031M

2022 Experiential & Immersive Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Events / Stunts / Competitions / In-Person

OS22_EX032M

2022 Experiential & Immersive Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Events / Stunts / Competitions / Virtual

OS22_EX033M

2022 Experiential & Immersive Merit Award

BBH / London

Burger King UK

The Fall Collection

Events / Stunts / Competitions / Virtual

OS22_EX034M

2022 Experiential & Immersive Merit Award

Ogilvy Mumbai / India + Wavemaker / Mumbai

Cadbury 5 Star

Nothingcoin

Events / Stunts / Competitions / Virtual

OS22_EX035M

Follow Us