The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Experiential & Installations / Brand Installations
Millboard Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin Client: Mercedes-Benz Category: Experiential & Installations / Brand Installations
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv Client: KyivPride Category: Experiential & Installations / Experiential & Immersive
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Experiential & Installations / Experiential & Immersive
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Experiential & Installations / Experiential & Immersive
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Experiential & Installations / Brand Installations
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Experiential & Installations / Brand Installations
Hydrogen Garbage Truck Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul Client: Hyundai Motor Group Category: Experiential & Installations / Brand Installations
The 245km exhibition Agency: Marcel / Paris + Prime Video / Paris Client: Prime Video Category: Experiential & Installations / Brand Installations

2022 Out of Home Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Experiential & Installations / Experiential & Immersive

OS22_OH001G

2022 Out of Home Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Experiential & Installations / Experiential & Immersive

OS22_OH005G

2022 Out of Home Gold Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential & Installations / Experiential & Immersive

OS22_OH006G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

OS22_OH004G

2022 Out of Home Silver Pencil

Havas Middle East / Dubai + Jack Morton / Dubai

adidas

Liquid Billboard

Experiential & Installations / Brand Installations

OS22_OH016S

2022 Out of Home Silver Pencil

Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin

Mercedes-Benz

Millboard

Experiential & Installations / Brand Installations

OS22_OH017S

2022 Out of Home Merit Award

Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv

KyivPride

Motherland Pride

Experiential & Installations / Experiential & Immersive

OS22_OH046M

2022 Out of Home Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Experiential & Installations / Experiential & Immersive

OS22_OH047M

2022 Out of Home Merit Award

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Experiential & Installations / Experiential & Immersive

OS22_OH048M

2022 Out of Home Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Experiential & Installations / Brand Installations

OS22_OH042M

2022 Out of Home Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Experiential & Installations / Brand Installations

OS22_OH043M

2022 Out of Home Merit Award

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul

Hyundai Motor Group

Hydrogen Garbage Truck

Experiential & Installations / Brand Installations

OS22_OH044M

2022 Out of Home Merit Award

Marcel / Paris + Prime Video / Paris

Prime Video

The 245km exhibition

Experiential & Installations / Brand Installations

OS22_OH045M

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