The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential / In-Person Events
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Experiential / In-Person Events
The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Experiential / Virtual Events
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Experiential / In-Person Events
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: HandsAway Category: Experiential / Brand Installations
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Experiential / In-Person Events
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Experiential / Virtual Events
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Experiential / In-Person Events
Chicago Not In Chicago Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Experiential / Customer Experience / CX
Cardboard Media Agency: Yandex Magic Camp / Moscow Client: Yandex Market Category: Experiential / Customer Experience / CX
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Life, Scripted Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Experiential / Brand Installations
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Experiential / Virtual Events
Millerverse Agency: DDB / Chicago Client: Miller Category: Experiential / Virtual Events
The Pride Race Agency: FRED & FARID / Paris + E-spot / Paris Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica Client: The Pokémon Company International Category: Experiential / Virtual Events

2022 Direct Marketing Gold Pencil

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Experiential / Brand Installations

OS22_DM006G

2022 Direct Marketing Gold Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential / In-Person Events

OS22_DM007G

2022 Direct Marketing Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Experiential / In-Person Events

OS22_DM008G

2022 Branded Entertainment Gold Pencil

BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht

Decathlon

The Breakaway

Experiential / Virtual Events

OS22_BE006G

2022 Branded Entertainment Silver Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Experiential / In-Person Events

OS22_BE016S

2022 Direct Marketing Bronze Pencil

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

HandsAway

Fearless Night

Experiential / Brand Installations

OS22_DM030B

2022 Branded Entertainment Bronze Pencil

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_BE029B

2022 Branded Entertainment Bronze Pencil

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Experiential / In-Person Events

OS22_BE030B

2022 Direct Marketing Bronze Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Experiential / In-Person Events

OS22_DM031B

2022 Direct Marketing Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_DM032B

2022 Branded Entertainment Bronze Pencil

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Experiential / Virtual Events

OS22_BE031B

2022 Branded Entertainment Bronze Pencil

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Experiential / Virtual Events

OS22_BE032B

2022 Branded Entertainment Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Experiential / In-Person Events

OS22_BE078M

2022 Direct Marketing Merit Award

Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago

City of Chicago

Chicago Not In Chicago

Experiential / In-Person Events

OS22_DM063M

2022 Direct Marketing Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Experiential / Customer Experience / CX

OS22_DM064M

2022 Direct Marketing Merit Award

Yandex Magic Camp / Moscow

Yandex Market

Cardboard Media

Experiential / Customer Experience / CX

OS22_DM065M

2022 Branded Entertainment Merit Award

GUT / Miami + Activision Blizzard / Santa Monica

Activision Blizzard / Call of Duty

Vanguards of Photography

Experiential / Brand Installations

OS22_BE076M

2022 Branded Entertainment Merit Award

Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

The Chicago International Film Festival

Life, Scripted

Experiential / Brand Installations

OS22_BE077M

2022 Branded Entertainment Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Experiential / Virtual Events

OS22_BE079M

2022 Branded Entertainment Merit Award

DDB / Chicago

Miller

Millerverse

Experiential / Virtual Events

OS22_BE080M

2022 Branded Entertainment Merit Award

FRED & FARID / Paris + E-spot / Paris

Urgence Homophobie

The Pride Race

Experiential / Virtual Events

OS22_BE081M

2022 Branded Entertainment Merit Award

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Experiential / Virtual Events

OS22_BE082M

2022 Branded Entertainment Merit Award

MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica

The Pokémon Company International

P25 Music

Experiential / Virtual Events

OS22_BE083M

Follow Us