The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Pencil
Category
-
Category
Film
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B / Trade Publication
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Products
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Brand Franchise Creation
- Brand Installations
- Brand Partnerships
- Brand Transformation
- Brand Transformation / Repositioning
- Brand Voice
- Brand World Creation
- Brand-Side Initiated & Originated Projects
- Branding
- Brands & The Metaverse
- Broadcast
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Console Games
- Content Series
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Customer Experience (CX)
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events & Experiential
- Events / Stunts / Competitions
- Experiential
- Experiential & Immersive
- Experiential & Immersive Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Games / Gaming
- Gaming
- Goals for Sustainable Development
- Green Pencil
- Immersive Spaces
- Influencer Marketing
- Innovation & Transformation
- Integrated Branding Campaign
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Intra-preneurship
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Media Relations
- Mobile Apps
- Mobile Games
- Mobile-First Video
- Moving Image
- Multi-Country or Global
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- NFTs & the Metaverse
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community
- Online Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- PC Games
- Penta Pencil
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Rebranding Campaign
- Responsive Environments
- Short Form Video
- Single Country or Region
- Social Channel
- Social Impact
- Social Media
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Stunts & Activations
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Trailers & Teasers
- Typography
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- Use of Vertical Video
- User-Generated Content
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Web Games
- Websites
- Writing
Award
Agency
Client
Title
Category
Annual ID

Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film


The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client: UNAIDS Category: Film


The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client: ICRC International Committee of The Red Cross Category: Film


Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Film


Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film


Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Film


Contagious
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film


Gabriel
Agency: Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles
Client: ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES Category: Film


Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film


A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Film


Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Annual ID:
OS22_PH002G

Award:
2022 Health & Wellness Silver Pencil
Agency:
FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client:
UNAIDS
Title:
The Mirror - See Me As I Am
Category:
Film
Annual ID:
OS22_HW012S

Award:
2022 Pharma Silver Pencil
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Film
Annual ID:
OS22_PH005S

Award:
2022 Pharma Bronze Pencil
Agency:
Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client:
ICRC International Committee of The Red Cross
Title:
The Unkown Heroes
Category:
Film
Annual ID:
OS22_PH009B

Award:
2022 Health & Wellness Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Film
Annual ID:
OS22_HW044M

Award:
2022 Health & Wellness Merit Award
Agency:
Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Annual ID:
OS22_HW045M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Film
Annual ID:
OS22_PH014M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Contagious
Category:
Film
Annual ID:
OS22_PH015M

Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + ST JOHN’S HEALTH CENTER PROVIDENCE / SANTA MONICA + MARCH OF DIMES / Washington DC + FOUNDNATION / Los Angeles
Client:
ST JOHN’S HEALTH CENTER PROVIDENCE/ MARCH OF DIMES
Title:
Gabriel
Category:
Film
Annual ID:
OS22_PH016M

Award:
2022 Pharma Merit Award
Agency:
Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Annual ID:
OS22_PH017M
