The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Influencer Marketing / Multi-Channel
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Influencer Marketing / Single Channel
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Influencer Marketing / Single Channel
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Influencer Marketing / Single Channel
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Influencer Marketing / Single Channel
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Influencer Marketing / Single Channel
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Influencer Marketing / Multi-Channel
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Influencer Marketing / Multi-Channel
Dove#StopTheBeautyTest
Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client: HUL Category: Influencer Marketing / Multi-Channel
Vaccinate The Block
Agency: R/GA / New York
Client: Uber Category: Influencer Marketing / Multi-Channel
Award:
2022 Social Media Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM007G
Award:
2022 Social Media Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM033B
Award:
2022 Social Media Bronze Pencil
Agency:
LLYC / Madrid
Client:
MULTIÓPTICAS
Title:
You are a gamer and don’t know it
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM034B
Award:
2022 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM035B
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM080M
Award:
2022 Social Media Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM081M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM082M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM083M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM084M
Award:
2022 Social Media Merit Award
Agency:
AnalogFolk / Amsterdam
Client:
Nike
Title:
FlyEase
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM085M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM086M
Award:
2022 Social Media Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM088M
Award:
2022 Social Media Merit Award
Agency:
Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client:
HUL
Title:
Dove#StopTheBeautyTest
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM089M