The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Influencer Marketing / Multi-Channel
Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Influencer Marketing / Single Channel
You are a gamer and don’t know it Agency: LLYC Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Influencer Marketing / Single Channel
Warzone in Paradise Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Influencer Marketing / Single Channel
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Influencer Marketing / Single Channel
Bless Your F*ing Cooch Agency: Mischief @ No Fixed Address + eos + Makeout Client: eos Category: Influencer Marketing / Single Channel
Apple TV+ Invasion - Twitch Streamers Invaded Live Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles Client: Apple Category: Influencer Marketing / Single Channel
FlyEase Agency: AnalogFolk / Amsterdam Client: Nike Category: Influencer Marketing / Multi-Channel
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Influencer Marketing / Multi-Channel
P25 Music Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica Client: The Pokémon Company International Category: Influencer Marketing / Multi-Channel
Dove#StopTheBeautyTest Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures Client: HUL Category: Influencer Marketing / Multi-Channel
Vaccinate The Block Agency: R/GA / New York Client: Uber Category: Influencer Marketing / Multi-Channel

2022 Social Media Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Influencer Marketing / Multi-Channel

OS22_SM007G

2022 Social Media Bronze Pencil

GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Kraft Heinz + Activision Blizzard

Hidden Spots

Influencer Marketing / Single Channel

OS22_SM033B

2022 Social Media Bronze Pencil

LLYC

MULTIÓPTICAS

You are a gamer and don’t know it

Influencer Marketing / Single Channel

OS22_SM034B

2022 Social Media Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Influencer Marketing / Single Channel

OS22_SM035B

2022 Social Media Merit Award

72andSunny / Los Angeles

Activision Blizzard / Call of Duty

Warzone in Paradise

Influencer Marketing / Single Channel

OS22_SM080M

2022 Social Media Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Influencer Marketing / Single Channel

OS22_SM081M

2022 Social Media Merit Award

Leo Burnett / Madrid

Madrid Fusion

Invaluable Food

Influencer Marketing / Single Channel

OS22_SM082M

2022 Social Media Merit Award

Mischief @ No Fixed Address + eos + Makeout

eos

Bless Your F*ing Cooch

Influencer Marketing / Single Channel

OS22_SM083M

2022 Social Media Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles

Apple

Apple TV+ Invasion - Twitch Streamers Invaded Live

Influencer Marketing / Single Channel

OS22_SM084M

2022 Social Media Merit Award

AnalogFolk / Amsterdam

Nike

FlyEase

Influencer Marketing / Multi-Channel

OS22_SM085M

2022 Social Media Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Influencer Marketing / Multi-Channel

OS22_SM086M

2022 Social Media Merit Award

MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica

The Pokémon Company International

P25 Music

Influencer Marketing / Multi-Channel

OS22_SM088M

2022 Social Media Merit Award

Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures

HUL

Dove#StopTheBeautyTest

Influencer Marketing / Multi-Channel

OS22_SM089M

2022 Social Media Merit Award

R/GA / New York

Uber

Vaccinate The Block

Influencer Marketing / Multi-Channel

OS22_SM090M

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