The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
The Most Valuable News Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Innovation & Transformation / Innovation in Print
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Innovation & Transformation / Innovation in Print
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Branded Entertainment
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Public Relations
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Beyond Generations: Gaming Against Loneliness Agency: McCann / London + Craft / London Client: Microsoft / Xbox Category: Innovation & Transformation / Innovation in Lockdown
DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Spotify Charthack Agency: Ogilvy Germany Client: Universal Music Category: Innovation & Transformation / Innovation in Film
The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
Pinatex Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Design
CO2AT Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa Client: Azgard 9 Category: Innovation & Transformation / Innovation in Design
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Building a More Inclusive Camera, Together Agency: Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York Client: Snapchat Category: Innovation & Transformation / Innovation in Moving Image Craft
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
Pinatex Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Health & Wellness
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Branded Entertainment
Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
RECEATS Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Direct Marketing
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Auditorial Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Innovation & Transformation / Innovation in Radio & Audio
The Most Wanted Portrait Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Innovation & Transformation / Innovation in Out of Home
Tokyo Summer Games - Para Pack Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Design
Camouflage Against the Machines Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo Client: UNLABELED, NEXUSVII. Category: Innovation & Transformation / Innovation in Design
Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Innovation & Transformation / Innovation in Design
TIENDA CERCA Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
Drive 2 Extremes Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai Client: Porsche Middle East & Africa Category: Innovation & Transformation / Innovation in Moving Image Craft
Can't Negotiate the Melting Point of Ice Agency: NOMINT / London Client: WWF Arctic Programme Category: Innovation & Transformation / Innovation in Moving Image Craft
Real Tone Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️ Agency: Joe Public United / Johannesburg Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Innovation & Transformation / Innovation in Music & Sound Craft
WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Health & Wellness

2022 Experiential & Immersive Gold Pencil

We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

AB InBev / Corona

Plastic fishing tournament

Innovation & Transformation / Innovation in Experiential

OS22_EX009G

2022 Experiential & Immersive Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Experiential

OS22_EX010G

2022 Print Gold Pencil

Africa / São Paulo

Folha de S.Paulo Newspaper

The Most Valuable News

Innovation & Transformation / Innovation in Print

OS22_PT008G

2022 Print Gold Pencil

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Innovation & Transformation / Innovation in Print

OS22_PT009G

2022 Branded Entertainment Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE009G

2022 Direct Marketing Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_DM001G

2022 Public Relations Gold Pencil

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Innovation & Transformation / Innovation in Public Relations

OS22_PR006G

2022 Interactive, Online & Mobile Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN008G

2022 Social Media Gold Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_SM011G

2022 Moving Image Craft Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_MI019G

2022 Moving Image Craft Gold Pencil

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Lockdown

OS22_MI020G

2022 Gaming Gold Pencil

McCann / London + Craft / London

Microsoft / Xbox

Beyond Generations: Gaming Against Loneliness

Innovation & Transformation / Innovation in Lockdown

OS22_GA005G

2022 Interactive & Mobile Craft Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC001G

2022 Interactive & Mobile Craft Gold Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC003G

2022 Film Gold Pencil

Ogilvy Germany

Universal Music

The Spotify Charthack

Innovation & Transformation / Innovation in Film

OS22_FI011G

2022 Gaming Gold Pencil

Cheil PengTai / Beijing + Cheil / Hong Kong

Samsung

The Cost of Bullying

Innovation & Transformation / Innovation in Gaming

OS22_GA001G

2022 Design Gold Pencil

L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Innovation & Transformation / Innovation in Design

OS22_DE019G

2022 Design Gold Pencil

This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa

Azgard 9

CO2AT

Innovation & Transformation / Innovation in Design

OS22_DE020G

2022 Design Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Design

OS22_DE021G

2022 Film Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_FI012G

2022 Moving Image Craft Gold Pencil

Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York

Snapchat

Building a More Inclusive Camera, Together

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI018G

2022 Integrated Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Integrated

OS22_IG004G

2022 Integrated Gold Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Integrated

OS22_IG005G

2022 Branded Entertainment Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_BE010G

2022 Branded Entertainment Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_BE011G

2022 IP & Products Gold Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in IP & Products

OS22_IP004G

2022 Health & Wellness Gold Pencil

L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York

Dole Sunshine Company + Ananas Anam

Pinatex

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW008G

2022 Out of Home Gold Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_OH012G

2022 Out of Home Gold Pencil

Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

OS22_OH013G

2022 Interactive, Online & Mobile Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_IN009G

2022 Branded Entertainment Silver Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE023S

2022 Experiential & Immersive Silver Pencil

AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Bacardi Bombay Sapphire

Creativity is Essential

Innovation & Transformation / Innovation in Lockdown

OS22_EX018S

2022 Interactive & Mobile Craft Silver Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Lockdown

OS22_IC008S

2022 Interactive & Mobile Craft Silver Pencil

OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto

Good Fortune

RECEATS

Innovation & Transformation / Innovation in Lockdown

OS22_IC009S

2022 Direct Marketing Silver Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM023S

2022 Public Relations Silver Pencil

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Public Relations

OS22_PR015S

2022 Radio & Audio Silver Pencil

R/GA / London + R/GA / Sao Paolo + Google / London

Google

Auditorial

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA011S

2022 Radio & Audio Silver Pencil

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA012S

2022 Gaming Silver Pencil

Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg

Alcaldía de Soacha

The Most Wanted Portrait

Innovation & Transformation / Innovation in Gaming

OS22_GA007S

2022 Out of Home Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Innovation & Transformation / Innovation in Out of Home

OS22_OH021S

2022 Design Silver Pencil

BBDO Canada / Toronto

Canadian Paralympic Committee

Tokyo Summer Games - Para Pack

Innovation & Transformation / Innovation in Design

OS22_DE031S

2022 Design Silver Pencil

DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo

UNLABELED, NEXUSVII.

Camouflage Against the Machines

Innovation & Transformation / Innovation in Design

OS22_DE032S

2022 Design Silver Pencil

Wunderman Thompson Argentina

Unilever

Degree Inclusive

Innovation & Transformation / Innovation in Design

OS22_DE033S

2022 Creative Use of Data Silver Pencil

draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena

AB INBEV COLOMBIA / TIENDA CERCA

TIENDA CERCA

Innovation & Transformation / Innovation in Lockdown

OS22_CU008S

2022 Moving Image Craft Silver Pencil

Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai

Porsche Middle East & Africa

Drive 2 Extremes

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI041S

2022 Moving Image Craft Silver Pencil

NOMINT / London

WWF Arctic Programme

Can't Negotiate the Melting Point of Ice

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI042S

2022 IP & Products Silver Pencil

Google + Google Devices & Services Creative Team

Google

Real Tone

Innovation & Transformation / Innovation in IP & Products

OS22_IP008S

2022 IP & Products Silver Pencil

Joe Public United / Johannesburg

Chicken Licken

Soulfuel™️ Safe Lamp™️

Innovation & Transformation / Innovation in IP & Products

OS22_IP009S

2022 Music & Sound Craft Silver Pencil

FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto

Walmart

Bedtime Stories

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS011S

2022 Health & Wellness Silver Pencil

Wunderman Thompson / Bogota

E-DINA ENERGY

WATERLIGHT

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW016S

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