The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Integrated Branding Campaign
Super. Human. Agency: 4creative / London Client: Channel 4 Category: Integrated Branding Campaign
Reverse Selfie Agency: Ogilvy UK / London Client: Dove Category: Integrated Branding Campaign
The Night is Young Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign
Keep it Real Meals Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Branding Campaign
NEW ICONIC KISSES Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Branding Campaign
The Lil Jif Project Agency: PSOne / New York + The J.M. Smucker Company / Orrville Client: Jif Category: Integrated Branding Campaign
#WeThe15 Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera Agency: Goodby Silverstein & Partners / San Francisco Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story Agency: Google Brand Studio / San Francisco Client: Google Category: Integrated Branding Campaign
CIRKULÄR Agency: Hjaltelin Stahl / Copenhagen Client: IKEA Category: Integrated Branding Campaign
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin Agency: Ogilvy UK / London Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated Branding Campaign

2022 Integrated Gold Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Integrated Branding Campaign

OS22_IG001G

2022 Integrated Gold Pencil

4creative / London

Channel 4

Super. Human.

Integrated Branding Campaign

OS22_IG002G

2022 Integrated Silver Pencil

Ogilvy UK / London

Dove

Reverse Selfie

Integrated Branding Campaign

OS22_IG006S

2022 Integrated Silver Pencil

Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious

Heineken

The Night is Young

Integrated Branding Campaign

OS22_IG007S

2022 Integrated Bronze Pencil

DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles

Burger King

Keep it Real Meals

Integrated Branding Campaign

OS22_IG010B

2022 Integrated Bronze Pencil

GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo

Mercado Livre (Ebazar)

NEW ICONIC KISSES

Integrated Branding Campaign

OS22_IG011B

2022 Integrated Bronze Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated Branding Campaign

OS22_IG012B

2022 Integrated Bronze Pencil

PSOne / New York + The J.M. Smucker Company / Orrville

Jif

The Lil Jif Project

Integrated Branding Campaign

OS22_IG013B

2022 Integrated Merit Award

adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London

International Paralympic Committee

#WeThe15

Integrated Branding Campaign

OS22_IG020M

2022 Integrated Merit Award

Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City

The Columbia Journalism Review

The Inevitable News

Integrated Branding Campaign

OS22_IG021M

2022 Integrated Merit Award

Forsman & Bodenfors / Göteborg

Visit Sweden

Discover the originals

Integrated Branding Campaign

OS22_IG022M

2022 Integrated Merit Award

Goodby Silverstein & Partners / San Francisco

BMW of North America

Zeus & Hera

Integrated Branding Campaign

OS22_IG023M

2022 Integrated Merit Award

Google Brand Studio / San Francisco

Google

A CODA Story

Integrated Branding Campaign

OS22_IG024M

2022 Integrated Merit Award

Hjaltelin Stahl / Copenhagen

IKEA

CIRKULÄR

Integrated Branding Campaign

OS22_IG025M

2022 Integrated Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Integrated Branding Campaign

OS22_IG026M

2022 Integrated Merit Award

Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Represent Us

Gerry's Partisan Pizza

Integrated Branding Campaign

OS22_IG027M

2022 Integrated Merit Award

Ogilvy UK / London

Sipsmith

The Official Tennis of Sipsmith Gin

Integrated Branding Campaign

OS22_IG028M

2022 Integrated Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated Branding Campaign

OS22_IG029M

Follow Us