The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Integrated Campaign
VB Solar Exchange Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated Campaign
Abolish §219a Agency: Grey Germany / Hamburg Client: TERRE DES FEMMES Category: Integrated Campaign
Keep it Real Meals Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Campaign
Reverse Renegade Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Integrated Campaign
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Integrated Campaign
The Joy of Later Life Sex Agency: Ogilvy UK / London Client: Relate Category: Integrated Campaign
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Integrated Campaign

2022 Direct Marketing Gold Pencil

Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Change the Ref Inc.

The Lost Class

Integrated Campaign

OS22_DM013G

2022 Direct Marketing Silver Pencil

Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions

Carlton & United Breweries

VB Solar Exchange

Integrated Campaign

OS22_DM019S

2022 Direct Marketing Bronze Pencil

Grey Germany / Hamburg

TERRE DES FEMMES

Abolish §219a

Integrated Campaign

OS22_DM037B

2022 Direct Marketing Merit Award

DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles

Burger King

Keep it Real Meals

Integrated Campaign

OS22_DM090M

2022 Direct Marketing Merit Award

Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago

Hanes / Champion

Reverse Renegade

Integrated Campaign

OS22_DM091M

2022 Direct Marketing Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Integrated Campaign

OS22_DM092M

2022 Direct Marketing Merit Award

Ogilvy UK / London

Relate

The Joy of Later Life Sex

Integrated Campaign

OS22_DM093M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Integrated Campaign

OS22_DM094M

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