The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Long Form Video / Single
We Will Become Better Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Long Form Video / Single
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Long Form Video / Single
In Love We Trust Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Forward Rhythm Agency: Google Brand Studio / San Francisco Client: Google Category: Long Form Video / Single
Untethered Agency: Little Minx / Los Angeles + On / Zürich Client: On Category: Long Form Video / Single
Thrive by Five Agency: M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney Client: The Minderoo Foundation Category: Long Form Video / Single
The Wish Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Long Form Video / Single
Generation Rewear Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic

2022 Branded Entertainment Gold Pencil

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Long Form Video / Single

OS22_BE002G

2022 Branded Entertainment Silver Pencil

Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Russian LGBT Network

We Will Become Better

Long Form Video / Single

OS22_BE013S

2022 Branded Entertainment Merit Award

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Long Form Video / Single

OS22_BE049M

2022 Branded Entertainment Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust

Long Form Video / Single

OS22_BE050M

2022 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Forward Rhythm

Long Form Video / Single

OS22_BE051M

2022 Branded Entertainment Merit Award

Little Minx / Los Angeles + On / Zürich

On

Untethered

Long Form Video / Single

OS22_BE052M

2022 Branded Entertainment Merit Award

M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney

The Minderoo Foundation

Thrive by Five

Long Form Video / Single

OS22_BE053M

2022 Branded Entertainment Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

The Wish

Long Form Video / Single

OS22_BE054M

2022 Branded Entertainment Merit Award

Havas / London + UNIT / London + The Editors / London + Hungry Man / London

Reckitt / Vanish

Generation Rewear

Long Form Video / Series / Episodic

OS22_BE055M

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