The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Salla 2032 Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Uber Heetch Agency: Marcel / Paris Client: Heetch Category: Non-traditional & Guerrilla Marketing
David's Unusables Agency: Special New Zealand + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Non-traditional & Guerrilla Marketing
The Unfiltered History Tour Agency: Dentsu Webchutney / Bengaluru Client: VICE World News Category: Non-traditional & Guerrilla Marketing
Human Bait Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
Outlaw Runners Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris Client: Distance Category: Non-traditional & Guerrilla Marketing
Signs From Beyond Agency: Commonwealth//McCann / Mexico City Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
The Nominate Me Selfie Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Thighstop Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Non-traditional & Guerrilla Marketing
Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth Agency: TAXI Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing

2022 Direct Marketing Gold Pencil

Africa / São Paulo

House of Lapland

Salla 2032

Non-traditional & Guerrilla Marketing

OS22_DM012G

2022 Direct Marketing Silver Pencil

Marcel / Paris

Heetch

Uber Heetch

Non-traditional & Guerrilla Marketing

OS22_DM017S

2022 Direct Marketing Silver Pencil

Special New Zealand + Motor Neurone Disease New Zealand + The Post Office

Motor Neurone Disease New Zealand (MND NZ)

David's Unusables

Non-traditional & Guerrilla Marketing

OS22_DM018S

2022 Direct Marketing Bronze Pencil

Dentsu Webchutney / Bengaluru

VICE World News

The Unfiltered History Tour

Non-traditional & Guerrilla Marketing

OS22_DM035B

2022 Direct Marketing Bronze Pencil

Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago

SC Johnson / Raid

Human Bait

Non-traditional & Guerrilla Marketing

OS22_DM036B

2022 Direct Marketing Merit Award

BETC / Paris + GUM / Paris + Soldats Films / Paris

Distance

Outlaw Runners

Non-traditional & Guerrilla Marketing

OS22_DM084M

2022 Direct Marketing Merit Award

Commonwealth//McCann / Mexico City

General Motors / Chevrolet

Signs From Beyond

Non-traditional & Guerrilla Marketing

OS22_DM085M

2022 Direct Marketing Merit Award

FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore

Political Shakti + The Times Of India

The Nominate Me Selfie

Non-traditional & Guerrilla Marketing

OS22_DM086M

2022 Direct Marketing Merit Award

Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago

Wingstop

Thighstop

Non-traditional & Guerrilla Marketing

OS22_DM087M

2022 Direct Marketing Merit Award

Saatchi & Saatchi Ukraine / Kiyv + KyivPride / Kiyv + Dronarium / Kiyv

KyivPride

Motherland Pride

Non-traditional & Guerrilla Marketing

OS22_DM088M

2022 Direct Marketing Merit Award

TAXI

Human Rights Foundation

Uncomfortable Truth

Non-traditional & Guerrilla Marketing

OS22_DM089M

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