The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Go For The Handful Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York Client: Goldfish Category: Online & Mobile Video / Mobile Video
Black-Owned Friday Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Interactive Video
Hennesscreen Agency: BETC / Paris + GUM / Paris + General Pop / Paris Client: Hennessy Category: Online & Mobile Video / Mobile Video
Target the Rainbow Agency: DDB / Chicago Client: Skittles Category: Online & Mobile Video / Pre-Roll
Hate Is Unskippable Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Online & Mobile Video / Pre-Roll
Colour Spoilers Agency: Sid Lee + Starcom + Lowe's Canada Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
The Beach Walker Project Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers Agency: Sid Lee + Starcom + Lowe's Canada Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Online & Mobile Video / Interactive Video
The Bookcase for Tolerance Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin Client: Anne Frank House Category: Online & Mobile Video / Interactive Video
Teenage Dream Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
An Ad In An Ad In An Ad Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
#NotComingHome Agency: SERVICEPLAN GERMANY / Munich Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
New Fairies Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single

2022 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + Active Theory + Girls Who Code

Girls Who Code

DojaCode

Online & Mobile Video / Interactive Video

OS22_IN003G

2022 Interactive, Online & Mobile Silver Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online & Mobile Video / Online-only Video - Single

OS22_IN016S

2022 Interactive, Online & Mobile Silver Pencil

TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai

Apple

Chinese New Year - The Comeback

Online & Mobile Video / Online-only Video - Single

OS22_IN017S

2022 Interactive, Online & Mobile Bronze Pencil

Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York

Goldfish

Go For The Handful

Online & Mobile Video / Mobile Video

OS22_IN023B

2022 Interactive, Online & Mobile Bronze Pencil

BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York

Google

Black-Owned Friday

Online & Mobile Video / Interactive Video

OS22_IN022B

2022 Interactive, Online & Mobile Merit Award

BETC / Paris + GUM / Paris + General Pop / Paris

Hennessy

Hennesscreen

Online & Mobile Video / Mobile Video

OS22_IN062M

2022 Interactive, Online & Mobile Merit Award

DDB / Chicago

Skittles

Target the Rainbow

Online & Mobile Video / Pre-Roll

OS22_IN053M

2022 Interactive, Online & Mobile Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Hate Is Unskippable

Online & Mobile Video / Pre-Roll

OS22_IN054M

2022 Interactive, Online & Mobile Merit Award

Sid Lee + Starcom + Lowe's Canada

Lowe's Canada

Colour Spoilers

Online & Mobile Video / Pre-Roll

OS22_IN055M

2022 Interactive, Online & Mobile Merit Award

AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo

Diageo

The Beach Walker Project

Online & Mobile Video / Online-only Video - Series

OS22_IN060M

2022 Interactive, Online & Mobile Merit Award

Sid Lee + Starcom + Lowe's Canada

Lowe's Canada

Colour Spoilers

Online & Mobile Video / Online-only Video - Series

OS22_IN061M

2022 Interactive, Online & Mobile Merit Award

72andSunny / Los Angeles + Bullitt / Hollywood

Tinder

Swipe Night: Killer Weekend

Online & Mobile Video / Interactive Video

OS22_IN051M

2022 Interactive, Online & Mobile Merit Award

INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin

Anne Frank House

The Bookcase for Tolerance

Online & Mobile Video / Interactive Video

OS22_IN052M

2022 Interactive, Online & Mobile Merit Award

BBDO / New York + Dini von Mueffling Communications + Smuggler

Sandy Hook Promise

Teenage Dream

Online & Mobile Video / Online-only Video - Single

OS22_IN056M

2022 Interactive, Online & Mobile Merit Award

Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam

Oatly

An Ad In An Ad In An Ad

Online & Mobile Video / Online-only Video - Single

OS22_IN057M

2022 Interactive, Online & Mobile Merit Award

SERVICEPLAN GERMANY / Munich

Newtown Action Alliance

#NotComingHome

Online & Mobile Video / Online-only Video - Single

OS22_IN058M

2022 Interactive, Online & Mobile Merit Award

Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo

Nike / Institutional

New Fairies

Online & Mobile Video / Online-only Video - Single

OS22_IN059M

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